Product Marketing Manager — SaaS/Fintech Content Lead

Newity LLC; Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health, Dental, Vision

401(k) matching

Paid time off

Job summary

NEWITY is seeking a Product Marketing Manager to support go-to-market content efforts, strengthening brand awareness, supporting product launches, and driving market engagement for the Company’s SaaS business.

This role will own the creation and distribution of compelling content across multiple channels, including public relations, awards submissions, conferences, speaking engagements, social media, blogs, case studies, and white papers.

Qualifications

• 5+ years of experience in product marketing, content marketing, communications, PR, or related field.
• Established media relationships in relevant financial technology, banking, or institutional outlets.
• Experience supporting and developing go-to-market strategies.
• Exceptional writing, editing, and storytelling skills with a portfolio of published content.
• Experience managing PR campaigns, industry awards, events, social media, and long‑form content development.
• Strong project management skills with ability to manage multiple priorities and deadlines.
• Experience in B2B technology, SaaS, fintech, banking, financial services, or related industry preferred.

Responsibilities

• Develop and execute go-to-market content strategies for new financial institution partner relationships and NEWITY’s SaaS business.
• Write and manage press releases, engage media to ensure coverage, identify and submit for awards, and write/post thought leadership content.
• Create blogs, news articles, website content, case studies, customer success stories, and white papers for current and prospective institutional partners.
• Coordinate with Activations Manager to plan company participation in conferences, webinars, speaking engagements, and industry events.
• Partner with sales, product, leadership, and subject matter experts to create market-facing content.
• Manage external vendors as needed.
• Track, report, and optimize content performance, media placements, and campaign effectiveness.

Skills

Product marketing

Content marketing

Public relations

Media relationships

Go-to-market

Storytelling

Project management

B2B SaaS fintech

Job description

NEWITY is seeking a Product Marketing Manager to support go-to-market content efforts, strengthening brand awareness, supporting product launches, and driving market engagement for the Company’s SaaS business.

This role will own the creation and distribution of compelling content across multiple channels, including public relations, awards submissions, conferences, speaking engagements, social media, blogs, case studies, and white papers.