Product Marketing Manager – Revenue Cycle Management

athenahealth; New Hampshire; On-site; USD 88,000 - 114,000; Full time

Job summary

Join athenahealth as a Product Marketing Manager for the Revenue Cycle Management solution, where you'll play a key role in developing marketing strategies and assets, support go-to-market plans, and collaborate with cross-functional teams. This opportunity promises a dynamic work environment focused on impacting accessible healthcare solutions.

Benefits

Employee assistance programs

Tuition assistance

Commuter support

Collaborative workspaces

Flexible work-life balance

Qualifications

• 5+ years of experience in Product Marketing focusing on Revenue Cycle Management.
• Experience in healthcare or regulated environments preferred.
• Proven track record of bringing products to market.

Responsibilities

• Collaborate on the commercial GTM strategy for product launches.
• Develop messaging and content for feature updates.
• Monitor market trends and conduct competitive analysis.

Skills

Project Management

Communication

Market Analysis

Team Collaboration

Strategic Thinking

Education

Bachelor's degree in marketing, business administration, or a related field

Job description

Join to apply for the Product Marketing Manager – Revenue Cycle Management role at athenahealth

2 days ago Be among the first 25 applicants

Join to apply for the Product Marketing Manager – Revenue Cycle Management role at athenahealth

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Product Marketing Manager – Revenue Cycle Management

We are looking for a Product Marketing Manager to join our Marketing division. The Product Marketing team serves as the storytellers of the organization, sharing knowledge about products with both external and internal audiences to drive business results. As the Product Marketing Manager for athenaOne’s Practice and Revenue Cycle Management solution, this individual will support go-to-market strategy and execution, positioning and messaging, commercial enablement, and the creation of marketing assets for this product portfolio. This individual will be an instrumental member of a dynamic, cross-functional team that collaborates with Product, Marketing, Sales, and Service delivery teams to ensure effective positioning of new commercial offerings and features at launch and as they scale.

The Product Marketing Manager will develop a strong understanding of the Practice and Revenue Cycle Management solution and its target audiences, applying this knowledge to train commercial teams, inform market and competitive intelligence, and support marketing programs and campaigns. This individual will author supporting content, including website copy, datasheets, pitch decks, and customer stories. Additionally, the Product Marketing Manager will execute the product marketing strategy, coordinating key go-to-market activities and ensuring Sales and Customer Success have the necessary information and materials to effectively position and sell our offerings.

Job Responsibilities

• Collaborate on the commercial GTM strategy and execution for new offerings and features, working closely with Product Management, Marketing, and Sales.
• Develop internal and external messaging, content and communications for offering/feature launches or updates.
• Support demand generation by partnering with segment and customer marketing teams to refine prospect and customer messaging and campaigns.
• Craft effective positioning and messaging based on target audience insights and pain points, highlighting key product features and benefits.
• Maintain and update product positioning and messaging in alignment with our release cadence, incorporating key messages and customer stories into outreach.
• Monitor market trends to identify differentiation points for the product portfolio.
• Enable commercial teams with knowledge transfer, content, and programs that enhance their understanding of the Practice and Revenue Cycle Management solution and new product offerings.
• Empower teams to leverage messaging and content, actively engaging with them to refine prospect-facing communications.
• Conduct competitive analysis to prepare positioning and talking points for overcoming perceived disadvantages.
  
  

Typical Qualifications

• Bachelor's degree in marketing, business administration, or a related field.
• 5+ years of experience in Product Marketing focusing in Revenue Cycle Management.
• Experience in healthcare, health tech, or similarly regulated environments preferred.
• Proven track record of bringing products to market and supporting sales initiatives.
• Strong project management skills, with the capacity to manage multiple projects and meet tight deadlines.
• Experience executing senior leader-endorsed, multi-dimensional projects across enterprise stakeholders.
• Exceptional communication and interpersonal skills, with a collaborative approach to cross-functional teamwork.
• Results-oriented mindset focused on achieving targets and driving business outcomes.
• Ability to thrive in a fast-paced environment, demonstrating strategic thinking and clarity in communication.
  
  

About Athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture: Our talentedemployees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What We Can Do For You

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborativeworkspaces — some offices even welcome dogs.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment,full-time. With consistent communication and digital collaboration tools, athenahealthenablesemployees to find a balance that feels fulfilling and productive for each individual situation.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here: athenahealth.com/careers

https://www.athenahealth.com/careers/equal-opportunity

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at athenahealth by 2x

Sign in to set job alerts for “Product Marketing Manager” roles.

Stratham, NH $88,000.00-$114,000.00 2 weeks ago

Timberland: Manager, Product Marketing Creative

New Hampshire, United States $96,000.00-$180,000.00 3 days ago

New Hampshire, United States $96,000.00-$162,000.00 1 day ago

Director of Marketing and Community Development

Marketing Specialist II- Key Accounts- Employee Benefits- Remote

New Hampshire, United States $90,000.00-$105,000.00 1 day ago

Graphics & Digital Marketing Coordinator

Manager, Design Operations (Timberland Global)

Stratham, NH $89,600.00-$112,000.00 1 week ago

Sr. Partnerships Specialist, Media Network

New Hampshire, United States $90,000.00-$120,000.00 1 month ago

Keene, NH $125,000.00-$135,000.00 3 days ago

Senior Manager/Director, Product Management

New Hampshire, United States $139,900.00-$331,200.00 3 days ago

Principal Product Manager, Business Model Strategy

New Hampshire, United States $145,100.00-$273,200.00 2 weeks ago

Keene, NH $140,000.00-$160,000.00 1 week ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.