Product Marketing Manager, Retail Ads

Google Inc.; New York (NY); On-site; USD 141,000 - 205,000; Full time

Benefits offered by this job

Equity compensation

Annual bonus target

Job summary

Google is seeking a Marketing Manager for Retail and Commerce Narratives to shape how Google articulates its value to the retail ecosystem. Sitting within Ads Marketing, you will own the end-to-end creation of core B2B narratives for retail and commerce, defining the yearly messaging framework.

You will align with broader Ads and Shopping narratives, evolve the story throughout the year, and partner with global Product Marketing Managers, regional teams, and event channels to drive impact during

Qualifications

• Experience developing messaging for scaled digital marketing campaigns and scripting high-profile executive keynotes.
• Experience working with research or message-testing vendors to validate narrative effectiveness and use data to refine positioning.
• Demonstrated success navigating highly matrixed organizations and aligning stakeholders.
• Ability to understand complex industry trajectories and influence senior audiences using narrative arcs; ability to zoom out and zoom in as needed.
• Exceptional project management skills with the ability to prioritize deliverables in a fast-paced environment, especially around seasonal milestones.

Responsibilities

• Develop and own the annual B2B retail and commerce messaging framework and underpinning narratives.
• Partner with external message-testing vendors to validate positioning with data and insights.
• Draft core enablement materials and campaign assets, incorporating generative AI tools where useful.
• Script keynotes and presentations for Google events and major external stages to ensure executive positioning is sharp.
• Collaborate with the Ads Narrative team to deploy messaging across thought leadership channels.

Skills

Messaging strategy

Vendor management

Stakeholder alignment

Narrative analysis

Project management

Job description

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corporate_fare Google place New York, NY, USA

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Preferred qualifications:

• Experience developing messaging for scaled digital marketing campaigns and scripting high-profile executive keynotes for industry events.
• Experience working with research or message-testing vendors to validate narrative effectiveness and use data to refine positioning.
• Demonstrated success navigating highly matrixed organizations and aligning stakeholders.
• Proven ability to understand complex industry trajectories and influence senior audiences using narrative arcs; ability to \"zoom out\" to identify macro-trends and \"zoom in\" to address specific, nuanced audience requirements.
• Exceptional project management skills with the ability to prioritize deliverables in a fast-paced environment, particularly around critical seasonal milestones like the holiday quarter.

About the job

The Business-to-business-to-consumers (B2B2C) Shopping and Retail Ads team’s mission is to drive leadership position and ecosystem adoption of Google’s agentic commerce and AI retail solutions through a B2B2C marketing approach.

This unique B2B2C role sits at the intersection of consumer behavior, merchant needs, and retail ad tech during a historic industry shift toward agentic commerce. You will architect global narratives for Google’s next-generation, AI-driven commerce solutions, influencing senior executives and shaping how the retail ecosystem adopts agentic AI.

As a Marketing Manager for Retail and Commerce Narratives, you will shape how Google articulates its value proposition to the retail and commerce ecosystem. Sitting within the Ads Marketing team under Retail Ads Marketing, you will own the end-to-end creation of our core B2B retail and commerce narratives. You will define the yearly messaging framework, ensure alignment with broader Ads and B2C Shopping narratives, and dynamically evolve this story throughout the year—with a pivotal focus on the high-stakes holiday shopping season.

This is a highly cross-functional role requiring a master storyteller who can seamlessly pivot between macroeconomic trends and product details. You will collaborate with global Product Marketing Managers, regional marketing teams, and scaled marketing channels to drive business impact through compelling content, major industry events, and thought leadership channels.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

About the job

The Business-to-business-to-consumers (B2B2C) Shopping and Retail Ads team’s mission is to drive leadership position and ecosystem adoption of Google’s agentic commerce and AI retail solutions through a B2B2C marketing approach.

This unique B2B2C role sits at the intersection of consumer behavior, merchant needs, and retail ad tech during a historic industry shift toward agentic commerce. You will architect global narratives for Google’s next-generation, AI-driven commerce solutions, influencing senior executives and shaping how the retail ecosystem adopts agentic AI.

As a Marketing Manager for Retail and Commerce Narratives, you will shape how Google articulates its value proposition to the retail and commerce ecosystem. Sitting within the Ads Marketing team under Retail Ads Marketing, you will own the end-to-end creation of our core B2B retail and commerce narratives. You will define the yearly messaging framework, ensure alignment with broader Ads and B2C Shopping narratives, and dynamically evolve this story throughout the year—with a pivotal focus on the high-stakes holiday shopping season.

This is a highly cross-functional role requiring a master storyteller who can seamlessly pivot between macroeconomic trends and product details. You will collaborate with global Product Marketing Managers, regional marketing teams, and scaled marketing channels to drive business impact through compelling content, major industry events, and thought leadership channels.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

• Develop and execute the annual B2B retail and commerce messaging framework. Author foundational sales narrative decks, multi-year strategic updates, and underlying \"messaging houses.\"
• Partner with external message-testing vendors to validate positioning, backing narrative recommendations with concrete data and insights.
• Bring a \"maker\" approach to content creation, independently drafting core enablement materials and campaign assets while finding ways to integrate generative AI tools into your workflow.
• Script keynotes and presentations for Google-owned events and major external stages, ensuring executive positioning is sharp and impactful.
• Collaborate with the broader Ads Narrative team to deploy messaging across key thought leadership channels.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.