Product Marketing Manager (Remote)

KnowBe4; United States; Remote; USD 120,000 - 125,000; Full time

Job summary

A leading cybersecurity company is seeking a Product Marketing Manager to create impactful product messaging and collaborate on marketing campaigns. Candidates should have at least 2 years of cybersecurity experience, strong analytical and writing skills. The position offers a salary range of $120,000 - $125,000 and various employee benefits in a modern work environment.

Benefits

Company-wide bonuses

Tuition reimbursement

Relaxed dress code

Qualifications

• At least 2 years prior experience in cybersecurity and B2B software is required.
• Clear understanding of GTM processes.
• Experience creating and executing product launch marketing campaigns.

Responsibilities

• Create product and feature positioning and messaging for prospects.
• Collaborate with Marketing to launch new products.
• Articulate the value proposition of products to end users.

Skills

Product marketing

Market research

Analytical skills

Strong writing skills

Communication skills

Education

BA/BS or equivalent working experience

Tools

Salesforce

HubSpot

Marketing software

Job description

Overview

Join the cybersecurity company that puts security first; literally and without compromise. At KnowBe4, our AI-driven Human Risk Management platform empowers over 70,000 organizations worldwide to strengthen their security culture and transform their workforce from their biggest vulnerability into their strongest security asset. We are recognized as an industry standard with high customer retention, and as a Leader by G2 and TrustRadius. We are redefining what it means to be a trusted security partner in a complex threat landscape.

Our team values radical transparency, extreme ownership, and continuous professional development in a welcoming workplace that encourages all employees to be themselves. Whether working remotely or in-person, we strive to make every day engaging; from team lunches to trivia competitions and local outings, there is always something exciting happening at KnowBe4.

Remote positions open in the US office only.

Responsibilities

• Create product and feature positioning and messaging that attracts and converts prospects and leads
• Collaborate with Product Management on new product ideas and free tools used to bring more prospects into the sales funnel
• Collaborate with Marketing teams to create communication and marketing plans for the launch of new products, features, and releases aligned to target audiences
• Manage product launch deliverables across the Marketing team
• Collaborate cross-functionally to develop and/or support marketing plans to drive demand for our products across all go-to-market channels
• Articulate the value proposition of the products to end users and help inform sales tools (feature comparisons, battle cards, datasheets, etc.) that support the selling process of each product line
• Support competitive research and help position us to win more customers
• Partner with the Marketing team to design and launch campaigns designed to create measurable pipeline impact and brand awareness
• Leverage AI tools for research, content creation, and data analysis

Minimum Qualifications

• BA/BS or equivalent working experience
• Certification or familiarity with Product Marketing Alliance (PMA) or Pragmatic Marketing program a plus
• Prior experience in product marketing, product positioning, messaging, and market research & analysis
• At least 2 years prior experience in cybersecurity and B2B software is required
• Clear understanding of and ability to implement key pieces of the GTM process
• Excellent command of the product marketing function and processes
• Tactical experience creating and managing product marketing assets
• Ability to gather information to form value propositions and establish proof points to provide support
• Strong writing skills to translate technical capabilities into value statements for customers (including product sheets, surveys, and other customer-facing resources)
• Excellent communication skills with customers, industry analysts, and cross-functional teammates
• Experience creating and executing product launch marketing campaigns and programs that drive engagement
• Experience evaluating analytics and recommending next steps
• Familiarity with sales processes and tools needed by a high-volume sales organization
• Strong problem solving skills
• Experience with Marketing software such as Highspot, Monday.com, Crayon, HubSpot or similar is a plus
• Experience using Salesforce or other CRM platform is a plus

Compensation and Benefits

The base pay for this position ranges from $120,000 - $125,000, varying with skills and experience. We offer company-wide bonuses based on monthly sales targets, employee referral bonuses, adoption assistance, tuition reimbursement, certification reimbursement, and certification completion bonuses. We provide a relaxed dress code in a modern, high-tech, and fun work environment. For details about benefits in each office location, please visit www.knowbe4.com/careers/benefits.

Application deadline: We will accept applications until 12/8/2025.

Application Details and Equal Opportunity

No recruitment agencies, please. We are an equal opportunity employer and consider applicants without regard to race, color, religion, national origin, age, sex, marital status, disability, veteran status, gender identity, sexual orientation or any other protected status. If you require reasonable accommodation in completing this application, interviewing, or pre-employment testing, please visit www.knowbe4.com/careers/request-accommodation.

KnowBe4 is a federal contractor or subcontractor, and we may collect voluntary demographic information as part of equal employment opportunity reporting. Completion of any voluntary self-identification forms is confidential and does not affect hiring decisions.