Product Marketing Manager (Remote)

Lensa; Newton (MA); Remote; USD 80,000 - 90,000; Full time

Job summary

A career site seeks a Marketing Manager to develop and implement multi-channel marketing strategies for Bright Horizons’ childcare and preschool business. Candidates should possess a Bachelor's in Marketing and at least 5 years of relevant experience, preferably in the education sector. The role focuses on driving growth through market research, campaign development, and strategic planning, with a compensation range of $80,000 to $90,000 annually.

Benefits

Medical, dental, and vision insurance

401(k) retirement plan

Life insurance

Short and long-term disability insurance

Paid holidays and sick leave

Qualifications

• At least 5 years in Marketing is required.
• Experience in the childcare or education industry is preferred.

Responsibilities

• Develop comprehensive multi-channel marketing strategies to grow enrollment.
• Conduct market research and competitive analysis.
• Collaborate with product teams for go-to-market plans.
• Track and analyze key metrics for marketing campaign success.

Skills

Proven experience in marketing

Analytical thinking

Strong verbal and written communication skills

Ability to cultivate strong relationships

Education

Bachelor's degree in Marketing

Master’s Degree in Marketing

Job description

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Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Bright Horizons. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.

Communicate the value of Bright Horizons’ early education and care programs, through the development of strategic revenue-driving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be consumers of Bright Horizons’ family solutions products and services (e.g., Back-up Care onsite and in-home care, tutoring, senior care, petcare, college coach). This individual will maximize Bright Horizons’ visibility in the care and education space and contribute to a broad range of marketing initiatives to generate measurable growth.

Responsibilities

• Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.
• Conduct market research and competitive analysis to inform product positioning and differentiation.
• Develop compelling messaging and positioning for our childcare and family solutions programs across channels, assets, and campaigns.
• Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.
• Track and analyze key metrics to measure the impact and success of marketing campaigns.
• Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.
  
  

Qualifications

Bachelor's degree in Marketing - Required

Master’s Degree In Marketing - Preferred

At least 5 years in Marketing - Required

Would relevant experience be considered in lieu of applicable degree?

Yes

Minimum additional years of experience that would be considered in lieu of the applicable degree:

5 years

Additional Job Requirements

• Proven experience in marketing, preferably in the childcare or education industry.
• Work autonomously and consult with necessary parties on key decisions.
• Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives
• Adept at managing tight timelines, competing priorities, and projects that span multiple departments
• Ability to cultivate strong relationships internally and externally, including client organizations and partner teams
• Demonstrated success in developing campaigns that measurably generate interest in a product or service
• Strong verbal and written communication skills
• Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
  
  

Benefits

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

• Medical, dental, and vision insurance
• 401(k) retirement plan
• Life insurance
• Long-term and short-term disability insurance
• Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 80hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).
  
  

Salary/Hourly Rate And Other Compensation Disclosures

The annual starting salary for this position is between $80,000 – 90,000 annually. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors

Deadline To Apply Information

This posting is anticipated to remain open until 7/14/2025.

Life At Bright Horizons

Our people are the heart of our company. Because we’re as committed to our own employees as we are to the children, families, and clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us .

Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race, color, religion, sex, age, disability, sexual orientation, veteran status, national origin, genetic information, or any other characteristic protected under federal, state, or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights (https://www.eeoc.gov/poster#:~:text=For%20printing%20/%20posting%20in%20the%20workplace) , Family and Medical Leave Act (FMLA) (https://www.dol.gov/whd/regs/compliance/posters/fmlaen.pdf) and Employee Polygraph Protection Act (EPPA) (https://www.dol.gov/whd/regs/compliance/posters/eppac.pdf) .

If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or [e-mail] . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Internet Publishing

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