Product Marketing Manager, Platform

benchling; San Francisco (CA); On-site; USD 191,250 - 258,750; Full time

Benefits offered by this job

Equity offers

Comprehensive health benefits

401(k) with employer match

Flexible work arrangement

Job summary

A leading biotech company in San Francisco is seeking a seasoned Product Marketing Manager to develop the go-to-market strategy connecting their offerings with the scientific ecosystem. The role requires strong technical marketing skills, experience with B2B products, and a passion for life sciences. Candidates should possess over 10 years of experience in product marketing and be able to communicate effectively with diverse stakeholders. This position is hybrid, requiring on-site presence three days a week.

Qualifications

• 10+ years in product marketing for technical B2B products.
• Fluency in data platforms and developer tools.
• Exceptional storytelling and messaging ability.

Responsibilities

• Define market strategy and positioning.
• Translate complex capabilities into compelling messaging.
• Lead product launches and coordinate market impact.

Skills

Product marketing

GTM strategy

Technical storytelling

Life sciences knowledge

Education

Bachelor's or advanced degree in a technical field

Tools

APIs and integration tools

Data platforms

Job description

Location

San Francisco, CA

Employment Type

Full time

Location Type

Hybrid

Department

Marketing

Compensation

• Zone 1 $191,250 – $258,750 • Offers Equity

U.S. Benefits

Full-time U.S. employees enjoy a comprehensive benefits program including equity, health, dental, vision, 401(k)+ employer match, wellness, commuter, and more.

Benchling takes a market-based approach to pay. The candidate's starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and work location.

Biotechnology is rewriting life as we know it, from the medicines we take, to the crops we grow, the materials we wear, and the household goods that we rely on every day. But moving at the new speed of science requires better technology.

Benchling’s mission is to unlock the power of biotechnology. The world’s most innovative biotech companies use Benchling’s R&D Cloud to power the development of breakthrough products and accelerate time to milestone and market.

Come help us bring modern software to modern science.

ROLE OVERVIEW

The best breakthroughs in human history are being engineered in labs right now. But the infrastructure holding those labs back? Still stuck in spreadsheets, manual data entry, and siloed systems.

Benchling is changing that.

We're looking for a Product Marketing Manager who can own the go-to-market strategy for how Benchling connects to the broader scientific ecosystem — spanning our data and instrument connectivity platform, automation workflows, analysis capabilities, API and integration tools, and the developer tools that let customers and partners extend Benchling to fit their workflows. This is also the foundation layer that takes scientists from instrument to insight and makes AI in drug discovery actually work — and you'll be the one telling that story.

This is a senior individual contributor role for someone who is both a world-class marketer and technically credible enough to earn the trust of scientists, data and automation engineers, IT architects, and developer-savvy researchers. If you've shipped great products for a developer tool, data platform, or API-first product, and you're excited by the idea of applying that craft to a mission that matters — this role was built for you.

RESPONSIBILITIES

• Market strategy & positioning Define how Benchling wins in the scientific infrastructure space by articulating the value of Benchling as an integration backbone not just a workflow tool. Elevate our automation tools, analysis products, data model, APIs, event architecture, and governance capabilities into differentiated, enterprise-grade positioning.

• Messaging that converts: Translate technically complex capabilities — event-driven pipelines, SQL/API data access, in-platform analysis, and custom code environments — into sharp messaging that drives understanding and adoption.

• You’ve marketed products where seemingly small architectural decisions — API design, extensibility models, performance improvements, or data model choices materially impacted customer outcomes. You know how to communicate why those details matter, translating infrastructure excellence into business value without diluting the technical truth.

• GTM execution: Own launches end-to-end. You'll lead upcoming releases across Platform, Ecosystem, and Automation and Analytics products, coordinating across Product, Sales, Solutions Consultants, and Customer Success to drive field readiness and market impact.

• Revenue impact: Develop quarterly and annual plans with clear metrics. Partner with Product on roadmap prioritization and with Sales on expansion plays — turning our products into a material and measurable revenue driver.

• Enablement that sticks: Build the strategy and execute on enablement assets that give Sales and Solutions teams the confidence to win competitive deals — including against deeply technical IT evaluators.

• Voice of the market: Be the internal expert on the competitive landscape, buyer pain points, and emerging trends spanning developer platform, scientific data management, lab automation systems, scientific analysis software, and AI in R&D. Feed those insights back into the product.

• Industry presence: Represent Benchling at conferences and industry events, and support strategic customer conversations in pre-sales settings alongside Product and Sales.

QUALIFICATIONS

• 10+ years in product marketing, with a track record of owning GTM for technical B2B products — developer tools, data platforms, APIs, or infrastructure SaaS.

• Technical foundation — you're fluent in the language of data platforms, APIs, and developer tools. You don't need to have written production code, but you can hold a credible conversation with a data engineer or IT architect and earn their respect.

• Exceptional storyteller — Your storytelling and messaging ability will stop a VP of R&D in their tracks and your technical acumen earns the respect of a data architect.

• GTM operator — you've run launches at scale, built enablement programs, and have clear examples of marketing work that moved pipeline and revenue.

• Life sciences curiosity — you don't need a biology degree, but you're genuinely excited to learn the science and understand what makes these customers tick.

• Bachelor's or advanced degree in a technical field.

Nice to have:

• Familiarity with life science lab workflows, common lab instruments (plate Readers, HPLC, sequencer) and/or automation platforms

• Working knowledge of scientific data analysis tools (e.g. Prism, JMP, R, Python) or data infrastructure tools

HOW WE WORK

We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week (Monday, Tuesday, and Thursday).

#LI-Hybrid #BI-Hybrid #LI-DT1

Benchling welcomes everyone.

We believe diversity enriches our team so we hire people with a wide range of identities, backgrounds, and experiences.

We are an equal opportunity employer. That means we don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider for employment qualified applicants with arrest and conviction records, consistent with applicable federal, state and local law, including but not limited to the San Francisco Fair Chance Ordinance.

Compensation Range: $191,250 - $258,750