Product Marketing Manager (Peripheral Media Protection)

OPSWAT; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

A leading cybersecurity company is seeking a Product Marketing Manager for their Peripheral Media Protection products. The role involves driving product launches, developing sales tools, and showcasing product value to prospects and clients. Ideal candidates will have a considerable background in technical marketing and cybersecurity, with a passion for innovative technology.

Qualifications

• 4+ years of experience in technical product marketing, product management, or sales engineering.
• 2+ years of hands-on experience using and installing cybersecurity products.
• Strong preference for applicants with hands-on experience in educational programs and demos.

Responsibilities

• Lead product launches and create technical demos and collateral.
• Build product guides, presentations, and sales tools.
• Evangelize products at industry events and tradeshows.

Skills

Technical product marketing

Communication skills

Project management

Cybersecurity knowledge

Job description

Securing Financial IT Infrastructure with Data Diodes

Protecting the World’s Critical Infrastructure

OPSWAT , a global leader in IT, OT , and ICS critical infrastructure cybersecurity, delivers an end-to-end platform that gives public and private sector organizations and enterprises the critical advantage needed to protect their complex networks, secure their devices, and ensure compliance. Over the last 20 years our commitment to innovative technology has earned the trust of more than 1,700 organizations, governments, and institutions globally, solidifying our role in protecting the world’s critical infrastructure and securing our way of life.

The Position

OSPWAT is looking for an experienced Product Marketing Manager for our Peripheral Media Protection products. In this role, you will reinforce the technical value proposition; implement formal product launch plans and deliverables; help to develop messaging; build supporting product demos; develop product collateral and sales tools; and, present the products to prospects and customers as well as at key industry events.

You will also be responsible for developing collateral and content that delivers a value-based dialogue and showcases the product for specific use cases and audiences. The role involves ownership and project management of technical marketing initiatives working closely with team members of product development, product management, marketing, sales, and sales engineers.

What You Will Be Doing

• Product launches: participate in product launches to build technical product demos and videos, messaging, product collateral and sales tools, and other technical content to support the launch plan.
• Sales tools: build technical product presentations, whitepapers, product guides, product videos, technical briefs, data sheets and other tools to enable sales teams to sell OPSWAT products effectively.
• Product demonstrations: design, deliver, and train the field on value-based demonstration of our products. You will also create and maintain the official demo and video library, demo scripts and handle demo infrastructure logistics, maintaining and updating demos, and providing technical support for demo-related matters.
• Product evangelism: evangelize and demonstrate products to prospects, and customers-in meetings, webinars, seminars, at conferences and tradeshows, and anywhere else required.
• Industry events: also attend tradeshows and other events to represent OPSWAT and demonstrate our technology and plan the product showcase and technical strategy of product-related events.
• Product positioning: connect market and technology trends with OPSWAT’s technology to build technical product positioning and messages for key use cases.

What We Need From You

• 4+ years of experience in technical product marketing, product management, or sales engineering in enterprise software or Industrial/OT security.
• 2+ years of hands-on experience using and installing cybersecurity products.
• 2+ years of IT industry experience-preferably with hands-on experience using technologies.
• Strong preference for applicants with hands-on experience handling and supporting internal/external educational programs, demos, PR activities.
• A knack for using new software tools from video screen-capture and editing to collaboration software, and more.
• Passionate about groundbreaking technology, with strong written and verbal communication skills.
• Proven ability to apply cybersecurity best practices to real-world use cases; prior domain knowledge of cybersecurity (anti-malware) highly preferred.
• Experience establishing value and translating this to effective technology-based demonstration use cases.
• Ability to effectively articulate and showcase technology with flair, and to different types of audiences.
• Self-starter who truly enjoys working in a fast-paced, innovative software company.

OPSWAT is an equal opportunity employer. We celebrate diversity and are committed to providing an environment where equal employment opportunities are extended to all employees and applicants, free of discrimination and harassment of any type. All employment decisions are based on individual qualifications, job requirements, and business needs without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other category protected by federal, state, or local laws.

Recruiting Agencies: we do not accept unsolicited resumes from third party agencies for any of our open positions. To submit resumes for our jobs, there must be a recruiting contract approved by our legal team and endorsed by both parties. We are currently not accepting additional 3rd party agencies at this time.

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