Product Marketing Manager - Partner Chains

IO Global; United States; Remote; USD 85,000 - 130,000; Full time

Job summary

IO Global is seeking a Product Marketing Manager with experience in high-tech B2B and B2C marketing, particularly in blockchain. This role will involve collaboration across teams to develop product positioning, drive go-to-market strategies, and engage diverse stakeholders in a remote work environment. If you are a strategic thinker with a passion for innovative technology, this position offers a unique opportunity to shape the messaging and approach of cutting-edge blockchain solutions.

Benefits

Remote work

Laptop reimbursement

New starter package to buy hardware essentials

Learning & Development opportunities

Competitive PTO

Qualifications

• Proven product marketing experience with a deep understanding of international markets.
• Demonstrated success in marketing high-tech, emerging, or disruptive technologies.
• Adaptable to emerging technologies and trends in marketing.

Responsibilities

• Collaborate with Product Management to develop compelling product positioning and messaging.
• Define and drive go-to-market strategies with Marketing.
• Lead development of market intelligence and monitor the competitive landscape.

Skills

Understanding of Blockchain Ecosystems

Experience with Decentralized Applications

Tokenomics and Market Design

Community Engagement in Web3

Exceptional verbal and written communication skills

Strong interpersonal and cross-functional collaboration skills

Education

Bachelor's degree or equivalent experience in marketing

Tools

CRM

Analytics

Content management platforms

Job description

Who are we?

IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.

We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.

About Partner Chains:

IOG’s Partner chains Tribe is an innovation project built using Substrate. It aims to simplify blockchain deployment, operation and interoperability by combining modular technology with proven security, liquidity, and reliability. Partner Chains empowers developers and validators to create optimized blockchains without network or technology stack lock-in, fostering a new era of interoperable and scalable solutions.

What the role involves:

As a Product Marketing Manager at IOG you will be experienced with hi-tech international B2B and B2C marketing, and will have experience of blockchain, or time spent in supporting disruptive or emerging technology. As part of the Product organization, you will work closely with Product Management to understand our offerings, identify unique messages and produce documentation that helps internal and external stakeholders understand our products. Success in this role will require the ability to work seamlessly with stakeholders across remote based Product Management, Product Engineering, Research, Communications and Creative teams.

• Collaborate with Product Management and Marketing Communications to develop and maintain compelling product positioning and messaging that resonate with target buyer personas.
• Define and drive go-to-market strategies, partnering with Product Managers and Marketing teams to craft a cohesive narrative and ensure alignment.
• Lead the development of market intelligence by becoming an expert on buyer personas, purchase behavior, key buying criteria, and decision-making processes. Use these insights to shape strategy and drive results.
• Monitor and analyze the competitive landscape, including regulatory and legal aspects, and use insights to inform cross-functional decision-making.
• Deliver globally consistent product feature positioning and benefit messaging adaptable for localization.
• Plan and execute impactful global launches for new products and feature releases, collaborating with in-house agencies and external partners.
• Develop and maintain robust marketing assets and sales enablement tools, including presentations, guides, infographics, videos, and competitive positioning frameworks.
• Act as a product marketing expert for IOHK core technologies, supporting PR, social media, customer communications, events, and other marketing initiatives.
• Partner with regional marketing managers to deliver awareness and demand-generation campaigns. Represent IOG at events, conferences, and exhibitions as a knowledgeable spokesperson.

Who you are:

• Understanding of Blockchain Ecosystems: Strong foundational knowledge of blockchain technology, including its core components such as consensus mechanisms, smart contracts, and tokenomics. Ability to translate technical blockchain concepts into marketing messages that engage non-technical audiences.
• Experience with Decentralized Applications (dApps): Familiarity with dApp ecosystems, decentralized finance (DeFi), and decentralized identifiers (DIDs). Able to position products within these evolving landscapes effectively.
• Tokenomics and Market Design: Experience in communicating value propositions related to token-based ecosystems and gamified incentive structures.
• Community Engagement in Web3: Understanding how to leverage decentralized communities and platforms (e.g., Discord, Telegram, Twitter) for product marketing and audience engagement.
• Bachelor’s degree or equivalent experience in marketing, business, or a related field.
• Proven product marketing experience with a deep understanding of international markets.
• Demonstrated success in marketing high-tech, emerging, or disruptive technologies in B2B and B2C environments. Start-up experience is a plus.
• Experience transitioning products from early adoption to mainstream adoption stages.
• Familiarity with open-source marketing is preferred but not required.
• Process-oriented with a history of establishing collaborative workflows and driving operational efficiencies.
• Exceptional verbal and written communication skills, with experience engaging with diverse stakeholders and customers.
• Proficient in leveraging marketing technology tools (e.g., CRM, analytics, and content management platforms) to drive results.
• Strong interpersonal and cross-functional collaboration skills, especially in a remote team environment.
• Excellent ability to distill complex technical concepts into clear, accessible, and compelling messaging for diverse audiences.
• Results-driven with a proven ability to set and meet measurable goals, leveraging data and analytics to inform decisions.
• Skilled in creating engaging, audience-focused content and delivering persuasive presentations.
• Adaptable to emerging technologies, trends, and tools in marketing and communication.
• Strategic thinker with the ability to translate future trends and IOHK’s vision into actionable marketing strategies.

Are you an IOGer?

Do you find yourself questioning the status quo? Do you tinker with ideas and long to turn those ideas into solutions? Are you able to spark thoughtful debates, bringing out the inquisitiveness in others? Does the promise of continuously growing excite you? Then get ready to reimagine everything you thought wasn’t possible because that’s what it means to be an IOGer - we don’t set limits, we break them.

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc)
• Learning & Development opportunities
• Competitive PTO

At IOG, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.