Product Marketing Manager, Operating Room

Kerecis; Minneapolis (MN); On-site; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a Product Marketing Manager to drive growth and profitability for its operating room brands. This full-time position involves collaborating with various teams to translate customer needs into effective product strategies and marketing initiatives. You'll manage the entire product lifecycle, from market research to sales readiness, ensuring that the company's offerings meet market demands. If you have a strong background in product management and marketing within the medical sector, and you're ready to make a significant impact, this role is for you!

Qualifications

• 5+ years of experience in Product Management or Marketing, especially in medical settings.
• Demonstrated experience with market access issues and pricing in healthcare.

Responsibilities

• Lead commercialization processes for product lines, including execution and measurement.
• Analyze market trends and customer needs to inform product strategies.

Skills

Product Management

Market Research

Communication Skills

Critical Thinking

Collaboration

Education

Bachelor’s degree in Marketing, Management, or Strategy

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

Description

The Product Marketing Manager, Operating Room Brands, is a key asset in helping to achieve the company’s sales targets. The experienced medical products marketer will collaborate between upstream technical and commercial teams, and downstream Sales and Marketing teams, to increase growth and profitability of assigned brands.

On the front end of the product development process this role supports strategic planning and helps translate customers’ clinical, financial, and operational needs into product requirements and business plans. Working closely with downstream team members, the manager leads the commercialization process, including planning, hands-on execution, measurement, and continuous improvement.

Across the product lifecycle, the role manages day-to-day product line activities, including Sales tool development and maintenance, packaging and labelling changes, SKU rationalization and obsolescence, pricing implementation, and other detail-oriented portfolio initiatives.

This full-time role is based in a Kerecis office and reports to the Vice President of Product Management and Marketing.

Essential Functions

Market Research & Analytics

• Analyze sales volumes and profitability at the business unit, brand, and SKU level to inform strategies and tactics for growing revenue and decreasing costs
• Design and execute quantitative and qualitative market research, to obtain and share insights on customer needs, competitor actions, market headwinds and tailwinds (e.g., market access factors such as regulatory and reimbursement developments, market trends, disease state and procedure volumes, etc.)
• In close collaboration with Sales, quickly gain an understanding of top customer needs, buying behavior and decision factors, selling strategies, competitor strengths and weaknesses, common objections, etc., to help inform sales tool development, campaigns, and growth programs

Product Marketing, Product Training, and Sales Readiness

• Recommend strategies, programs, and tactics to leverage the Company’s competitive advantages – and establish new advantages – for assigned brands
• Plan and execute the marketing mix (i.e., product, price, channel, and promotion) needed to maximize impact
• Act as the main brand champion to create internal and external awareness of brand- and SKU-related initiatives, including launches, feature enhancements, pricing changes, etc.
• Collaborate globally with multiple stakeholders to design and implement comprehensive launch and promotion plans across channels (Sales, print, web, email, social, Field Marketing, etc.)
• With Sales and other functions, develop selling & positioning strategies, training & education assets, and Sales tools that help win business
• Collaborate with Clinical and Medical Affairs teams to help produce and amplify the company’s clinical data through technical guides, whitepapers, case reports, presentations, key opinion leader engagements, journal publications, etc.

Portfolio & Lifecycle Management

• Recommend product development initiatives needed to fill competitive gaps and/or address unmet customer needs, working closely with upstream and downstream teams to plan and implement
• Rationalize offerings across segments, recommending and managing end-of-life projects as needed
• Other duties as assigned

Requirements

Education & Experience

• Bachelor’s degree in a business or technical discipline, preferable Marketing, Management, or Strategy from an accredited university
• At least 5 years of Product Management or Product Marketing experience, including 3 years managing medical-, surgical-, trauma- or burn-related setting
• Must have demonstrated experience with market access issues, pricing and reimbursement, and payer environments in the healthcare sector

Competencies & Attributes

• Strong working knowledge of product management & marketing practices and principles
• Ability to lead multiple projects, on-time, and with a high degree of accuracy
• Outstanding communication skills, including the ability to present effectively in front of large groups of internal and external stakeholders
• Ability to think critically and assess complex situations quickly and creatively within a fast-paced, entrepreneurial environment
• Able to view surgical and clinical procedures and participate in clinical discussions
• Positive and collaborative team player who places the interests of the organization first
• Strong desire to work closely with Sales as an internal customer capacity
• Mastery of Microsoft PowerPoint and Excel

Anticipated travel: 20% to 30% to conferences, symposia, customer facilities and internal company events

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time. Kerecis is an equal opportunity employer.

#LI-KER