Product Marketing Manager (NYC, on-site)

Rocket Lab; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Rocket Lab is seeking a Product Marketing Manager in New York City to shape the go-to-market strategy for a suite of innovative location intelligence solutions. In this cross-functional role, you will collaborate with various teams to craft compelling messaging and drive demand. This position offers a direct impact on growth, with opportunities to build core marketing functions and contribute to company success.

Benefits

Competitive salary and benefits package

Comprehensive health, dental, and vision insurance

Unlimited PTO and paid holidays

Monthly Uber Eats credit

Co-working membership

Semi-annual team retreats

Collaborative work environment

Qualifications

• Must have played a key role in scaling a company from $10M to $50M in annual revenue.
• Ability to translate technical capabilities into customer-centric messaging.
• Experience in geospatial or data intelligence product marketing preferred.

Responsibilities

• Develop and execute product marketing strategies for enterprise customers.
• Own positioning, messaging, and competitive differentiation.
• Analyze performance metrics and provide insights on product marketing initiatives.

Skills

Communication

Data Analysis

Cross-functional Collaboration

Agile Environment Experience

Education

4+ years of experience in product marketing

Experience with PostgreSQL

Tools

HubSpot

Salesforce

Notion

Figma

Job description

About Us
Our mission at dataplor is to comprehensively map and understand every commercial location on the planet. We provide insights on every merchant in the world, covering 350M+ businesses and places, empowering organizations with high-quality location intelligence to drive strategic decision-making.

Role Overview
We are looking for a Product Marketing Manager to join our growing team and help shape the go-to-market strategy for dataplor’s suite of location intelligence solutions. In this highly cross-functional role, you will work closely with Product, Sales, and Customer Success teams to deeply understand our customers, craft compelling messaging and positioning, and drive demand across key verticals. This New York-based role will report to the marketing team and collaborate closely with stakeholders across the company. As the first dedicated product marketer at dataplor, you will have the opportunity to build core product marketing functions from the ground up and make a direct impact on the company’s growth trajectory.

Key Responsibilities

• Develop and execute product marketing strategies that clearly communicate the value of dataplor’s platform and data solutions to enterprise customers
• Own positioning, messaging, and competitive differentiation across our key product offerings
• Partner closely with Product Management to understand product roadmap and translate features into customer-centric benefits and narratives
• Work with Sales and Customer Success to enable go-to-market teams with effective sales collateral, case studies, pitch decks, and training
• Collaborate with Marketing to develop content that drives awareness and demand (web copy, blog posts, product videos, etc.)
• Conduct customer and market research to inform segmentation, persona development, and campaign strategy
• Analyze performance metrics and provide insights to optimize product marketing initiatives
  
  
  
  
  

Required Qualifications

• 4+ years of experience in product marketing in a B2B SaaS or data-focused technology company
• Experience with PostgreSQL and conducting data analysis to support go-to-market strategies
• Familiarity with data products and comfortable translating technical capabilities into customer-centric messaging
• Ability to understand customer feedback and translate it into data-driven insights that inform product positioning and messaging
• Proven success working cross-functionally in Agile and/or ShapeUp environments
• Excellent verbal and written communication skills, with the ability to synthesize complex concepts into compelling narratives
• Demonstrated ability to operate independently in a fast-paced early-stage startup environment while staying aligned with broader company goals
• Must have played a key role in scaling a company from $10M to $50M in annual revenue, specifically by driving go-to-market strategies, positioning, and messaging that directly contributed to revenue growth and market expansion
  
  
  
  
  

Preferred Qualifications

• Experience marketing products in the geospatial, mapping, or data intelligence space
• Background in enterprise SaaS or working with global customers
• Familiarity with AI/ML product applications and communicating their value to non-technical stakeholders
• Experience with customer journey mapping, technical content creation, or developer-focused marketing
• Comfort with tools like HubSpot, Salesforce, Notion, Figma, and internal analytics platforms
  
  
  
  
  

Benefits

• Competitive salary and benefits package
• Comprehensive health, dental, and vision insurance
• Unlimited PTO and paid holidays
• Monthly Uber Eats credit
• Industrious or similar co-working membership
• Semi-annual team retreats and ad hoc meetups
• A collaborative and supportive work environment
  
  
  
  
  

Requirements

• Applicants must reside in NYC, as this is an on-site role