Product Marketing Manager, Mid-Market

Future; New York (NY); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401k with company match

Uncapped leave

Profit sharing bonus

Refer a friend bonus

Colleague Assistance Programs

Share Incentive Plan

Job summary

Future is looking for an entrepreneurial Product Marketing Manager to unlock mid-market growth. You will uncover customer needs, identify opportunities, and shape a compelling product and commercial offer from discovery to launch.

You will collaborate with Sales and Product to validate demand and drive a scalable GTM strategy, focusing on growth and lasting revenue opportunities for Future.

Qualifications

• 5+ years in product marketing, product management, growth, strategy, or related disciplines.
• Experience launching a new product, business, market, or commercial offering from the ground up.
• Exceptional customer discovery and research skills.
• Strong understanding of media buying, advertising, marketing technology, or digital media.
• Experience working closely with Sales to validate demand.
• Experience developing product requirements, business cases, PRDs, pricing, or packaging.
• Strong analytical and commercial instincts.
• Experience with high-volume, self-service, automation, AI, or scalable products is a plus.
• Exceptional project management and cross-functional leadership.
• Bias toward action, experimentation, and learning.

Responsibilities

• Lead customer research, market sizing, segmentation, competitive analysis, and Sales discovery to identify opportunities.
• Test customer problems, willingness to pay, pricing, packaging, and service models.
• Translate customer insights into product opportunities and business cases with Product.
• Collaborate with Product to validate requirements during discovery and development.
• Develop positioning, messaging, pricing, packaging, and launch plans; partner with Marketing for external campaigns.
• Own the commercial performance after launch and improve GTM motion and customer experience.
• Help evaluate investments and determine if this can become a meaningful new revenue engine for Future.

Skills

Product marketing

Product management

Growth strategy

Operations

Customer discovery

Media buying

Pricing & packaging

Cross-functional leadership

Project management

Analytical thinking

Job description

Who We Are

We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

Who We Are

We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

You'll join our Commercial Product Marketing team, driving innovation across Future's global portfolio of premier digital brands. We connect millions of engaged consumers with leading advertisers through market-leading ad products, high-impact content, and proprietary technology. Our team turns industry insights into revenue opportunities that power sustainable commercial growth.

Description

We're looking for an entrepreneurial Product Marketing Manager to unlock Future's next wave of mid-market growth. You'll uncover what mid-market customers need, identify where Future can win, and turn the strongest opportunities into compelling products and commercial offers. Working closely with customers, Sales, and Product, you'll shape the proposition from the ground up and take it from early validation through launch and growth. You'll own the market and commercial strategy: defining who we serve, why customers will choose Future, and how to turn a promising opportunity into a lasting source of growth.

What You'll Do

You will report to the Director of Product Marketing.

• Discover the Opportunity: Lead customer research, market sizing, segmentation, competitive analysis, and Sales discovery to determine where the biggest opportunities exist
• Validate Demand: Test customer problems, concepts, willingness to pay, pricing, packaging, and service models before significant investment
• Define What We Build: Translate customer insights into product opportunities, business cases, and initial PRDs in partnership with Product
• Partner Through Development: Work with Product throughout discovery and development to validate assumptions, refine requirements, and bring cross-functional stakeholders along the journey
• Lead Go-to-Market: Develop positioning, messaging, pricing and packaging, sales strategy, and launch plans. Partner with Marketing to plan and deliver external campaigns that build awareness, generate demand, and drive adoption
• Drive Adoption & Scale: Own the commercial performance of the offering after launch, using customer feedback and data to improve the product, GTM motion, and customer experience
• Build the Business Case: Determine what to invest in, what to change, and what to stop - and ultimately help establish whether this can become a meaningful new revenue engine for Future

What You'll Bring

• 5+ years in product marketing, product management, growth, strategy, operations, or a related discipline
• Experience launching a new product, business, market, or commercial offering from the ground up
• Exceptional customer discovery and research skills
• Strong understanding of media buying, advertising, marketing technology, or digital media
• Experience working closely with Sales and customers to validate demand
• Experience developing product requirements, business cases, PRDs, pricing, or packaging
• Strong analytical and commercial instincts
• Experience with high-volume, self-service, automation, AI, or operationally scalable products is a plus
• Exceptional project management and cross-functional leadership
• A bias toward action, experimentation, and learning
• Comfortable operating without a playbook and building structure from scratch

What We Offer

• Medical, dental, and vision coverage
• 401k plus a company match
• Uncapped leave
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan

The expected range for this role is $90,000 - $115,000. This is a hybrid role, working 2 days from the New York office.

Internal job family level Commercial 5

Diversity and Inclusion

At Future, we're working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive. Please let us know if you need any reasonable adjustments.