Product Marketing Manager, Ad Products & Innovation

Future PLC; New York (NY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401k with company match

Uncapped leave

Profit sharing when targets are hit

Referral bonuses

Colleague wellbeing programs

Share incentive plan

Job summary

Future PLC is seeking an entrepreneurial Product Marketing Manager to shape and launch next-generation offerings across its premier digital brands. You’ll own a customer segment or product area, develop deep market insight, and drive commercial results through smart go-to-market strategies.

You will craft propositions, influence product priorities, and build monetization plans while leading cross-functional teams to deliver high-impact launches that build awareness, adoption, and revenue.

Qualifications

• 5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or related discipline.
• Proven experience identifying, developing, launching, or scaling a new product or market.
• Proven ability to identify and validate new opportunities beyond a fixed roadmap.
• Experience owning external product launches and integrated go-to-market campaigns.
• Strong customer discovery, research, analytical, and market-sizing skills.
• Strong commercial instincts around pricing, packaging, monetization, and revenue growth.
• Experience working with Product, Sales, Marketing, and customers.
• Excellent strategic, analytical, written, and verbal communication skills.
• Curiosity for emerging technology and AI; autonomous, action-oriented.

Responsibilities

• Own your customer segment or product area and understand customers, market dynamics, and growth opportunities.
• Identify new opportunities using research, market analysis, and sales insight.
• Validate customer problems, demand, willingness to pay, pricing, and packaging.
• Shape the proposition: define target customers, the problem solved, and value.
• Influence product priorities and deliver business cases and requirements.
• Develop positioning, pricing, packaging, and revenue models to drive adoption.
• Equip Sales with narratives, tools, and training to win deals.
• Lead launch strategy including audience, messaging, external campaigns, and PR.
• Create market momentum with stories, proof points, education, and campaigns.
• Measure performance and iterate on product, proposition, and experience.
• Identify what to scale or sunset to drive revenue growth.

Skills

Product marketing strategy

Market research

Pricing & monetization

Go-to-market launches

Cross-functional collaboration

Analytical thinking

Strategic thinking

Customer discovery

Job description

Who We Are

We're Future, a global leader in specialist media. Our people bring our trusted brands to life, helping millions of people discover expert content that informs, inspires, and drives action. As a pioneering multiplatform media powerhouse, we provide expert content and technology that build valuable communities across all channels.

Description

You'll join our Commercial Product Marketing team, driving innovation across Future's global portfolio of premier digital brands. We connect millions of engaged consumers with leading advertisers through market-leading ad products, high-impact content, and proprietary technology. Our team turns industry insights into revenue opportunities that power sustainable commercial growth.

We’re looking for an entrepreneurial Product Marketing Manager to help define, launch, and grow the next generation of Future’s offerings. You’ll own a customer segment, product area, or strategic growth opportunity - developing a deep understanding of the market, identifying customer needs, shaping the proposition, and driving commercial results. You won’t simply market an existing roadmap or take requests. You’ll identify and validate new opportunities, influence product priorities, develop the commercial strategy, and lead GTM launches that build awareness, adoption, and revenue.

What You'll Do

• Own Your Customer Segment or Product Area: Develop a deep understanding of your customers, market dynamics, competitive landscape, unmet needs, and growth opportunities.
• Identify New Opportunities: Use customer research, market analysis, competitive intelligence, and Sales insight to identify opportunities that could create meaningful value for customers and Future.
• Validate the Opportunity: Test customer problems, concepts, demand, willingness to pay, pricing, packaging, and service models before significant investment.
• Shape the Proposition: Define who we serve, what problem we solve, why customers will choose us, and how our offering creates differentiated value.
• Influence What We Build: Translate customer and market insight into product opportunities, business cases, requirements, and priorities in partnership with Product and cross-functional teams.
• Own the Commercial Model: Develop positioning, pricing, packaging, revenue models, and monetization strategies that support adoption and growth.
• Equip Sales to Win: Develop sales narratives, presentations, playbooks, tools, training, and objection handling that help Sales communicate value and close business.
• Lead High-Impact Launches: Own launch strategy and execution, including audience definition, positioning, messaging, content, external marketing campaigns, thought leadership, PR, and other channels.
• Create Market Momentum: Build awareness and demand for new offerings through compelling stories, customer proof points, market education, and integrated external campaigns.
• Measure and Improve Performance: Use customer feedback, market insight, and commercial performance data to improve the product, proposition, launch strategy, and customer experience.
• Drive Growth: Identify what to scale, iterate, or stop, and help turn successful offerings into meaningful and repeatable revenue streams.

What You’ll Bring

• 5+ years of experience in product marketing, product management, growth, strategy, operations, advertising, digital media, or a related discipline.
• Proven experience identifying, developing, launching, or scaling a new product, market, customer segment, or commercial offering.
• Proven ability to identify and validate new opportunities - not simply execute an existing roadmap.
• Experience owning or significantly contributing to external product launches and integrated go-to-market campaigns.
• Strong customer discovery, research, analytical, and market-sizing skills.
• Strong commercial instincts around pricing, packaging, monetization, and revenue growth.
• Experience working closely with Product, Sales, Marketing, and customers.
• Excellent strategic, analytical, written, and verbal communication skills.
• Highly curious and innovation-minded, with an interest in emerging technology and AI.
• Highly autonomous and entrepreneurial; comfortable creating the path forward rather than waiting for one.
• A bias toward action, experimentation, and learning.
• Comfortable operating without a playbook and building structure from scratch.
• Experience in advertising, ad tech, media buying, publisher monetization, marketing technology, or digital media is a plus, as is experience with high-volume, self-service, automation, or AI-enabled products.

What We Offer

• Medical, dental, and vision coverage
• 401k plus a company match
• Uncapped leave
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend and get rewarded when they join Future
• Well-being support with access to our Colleague Assistant Programs
• Opportunity to purchase shares in Future with our Share Incentive Plan

The expected range for this role is $90,000 - $120,000. This is a hybrid role, working 2 days from the New York office.

Internal job family level Commercial 4

Diversity and Inclusion

At Future, we’re working to attract, retain and foster diverse talent, educate our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Please let us know if you need any reasonable adjustments.

#LI-Hybrid