Product Marketing Manager, Knowledge Work - Enterprise

Anthropic Limited; New York (NY); Hybrid; USD 255,000 - 320,000; Full time

Job summary

Anthropic Limited is seeking a Product Marketing Manager to own the positioning for Claude’s knowledge-work enterprise tools (Chat, Cowork) for admins and decision makers. You will shape messaging across security, deployment controls, pricing, and packaging, and ship scalable PMM assets that enable enterprise adoption.

You’ll partner with product, finance, and GTM to craft credible value stories, develop persona-driven content, and deliver assets like decks, battlecards, and admin communications

Qualifications

• Owned positioning and messaging for an established enterprise software product.
• Experience with enterprise pricing and packaging, including how plans are presented and changes communicated.
• Built ICP and persona frameworks and translated research into messaging for websites, collateral, campaigns, and content.
• Built sales enablement assets and worked directly with sales teams on objection handling and win/loss analysis.
• Understand how enterprises evaluate, buy, deploy, and govern software (identity, security, data governance, observability, workspace management, spend controls).
• Strong writing and storytelling skills with the ability to adapt tone across formats like pitch decks, web copy, battlecards, and admin communications.
• Comfortable operating autonomously as an IC, shipping assets directly.
• Demonstrate systems thinking and the ability to move fast in an evolving environment.
• Experienced using AI, especially Claude, to inform PMM work and update PMM foundations.
• Experience marketing AI or productivity software to enterprise decision makers and IT/security/admin audiences.

Responsibilities

• Define the enterprise positioning for Claude knowledge-work products and ensure consistency across decks, campaigns, and content.
• Lead launches across security, observability, workspace management, and deployment controls; partner with Product to turn new capabilities into reasons to adopt.
• Provide sales enablement assets (decks, battle cards, objection handling) to answer security, deployment, and pricing questions.
• Develop proof points, comparisons, and narratives to justify investment and rollout internally.
• Collaborate on pricing and packaging messaging for Claude Enterprise; build cost/value storytelling for customers.
• Develop ICP and persona frameworks for executive buyers, IT, security, compliance, and workspace owners.
• Own Claude Enterprise website/product-page messaging, admin controls, security, governance, and pricing presentation.
• Create libraries of deployment and admin use cases by product/industry to guide rollouts.
• Partner with Product and Communications on enterprise launches and admin communications.
• Maintain current PMM foundations using Claude and AI tooling so teams depend on consistent messaging.

Education

Bachelor’s degree or equivalent

Job description

Product Marketing Manager, Knowledge Work - Enterprise

About Anthropic

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

About the role

There are close to a billion knowledge workers in the world, and only a small fraction of them have worked with AI that makes them better at what they do. In the enterprise, reaching the rest depends on the IT, security, and business leaders who decide whether to adopt AI, and the admins who decide how it's deployed, governed, and scaled across their organizations. They ask hard questions before they say yes, and this role owns how we answer them.

We’re looking for a Product Marketing Manager to own positioning for Claude’s core knowledge-work products (Chat, Cowork, and the broader non-coding suite) for enterprise decision makers and admins. You’ll work across the areas that matter most to enterprise customers today: security and observability, workspace management and deployment controls, and pricing and packaging. You’ll own the materials that help a decision maker or admin understand what’s possible, roll Claude out with confidence, and make the case internally, including product launches, the website, pitch decks, battlecards, persona narratives, pricing and packaging story, and admin communications. Beyond making the case for adopting AI, you’ll help the people accountable for deploying it do that safely, and show them exactly how to put it to work across their organizations.

This is an individual-contributor role for someone who loves the hands-on work of product marketing, on products with enormous, established usage and a fast launch cadence. You’ll write the positioning doc, build the battlecard, and ship the persona work yourself, and you’ll use Claude to keep it all current, so the teams that depend on it can trust it.

This role is for you if you’ve owned the full product marketing stack for a widely used enterprise product and know how to speak credibly to business, IT, and security audiences. You probably also turn your own PMM work into systems rather than one-off documents, and you want your writing to be the reason enterprise decision makers and admins say yes to rolling out and scaling Claude.

Key responsibilities

• Define the story that earns enterprise trust. Own the positioning and messaging house for Chat, Cowork, and Claude’s core knowledge-work products for admins, so every deck, campaign, and piece of content makes the same case for adopting and scaling Claude.
• Own the story for how enterprises run Claude. Lead positioning and launches across security and observability, workspace management, and the controls for managing deployments, working with Product to turn new capabilities into clear reasons to adopt and expand.
• Give sellers the conviction to close. Build and maintain the sales enablement assets (pitch decks, battle cards, objection handling) that help GTM answer security, deployment, and pricing questions with confidence.
• Help decision makers and admins make the call. Own the proof points, comparisons, and narratives that help decision makers, admins, and their IT and security teams evaluate Claude and justify the investment and rollout internally.
• Make our pricing and packaging easy to understand and buy. Partner with Product, Finance, and GTM on how we present plans, pricing, and packaging for Claude Enterprise, and build the cost and value story that helps customers make the case to scale.
• Make sure the message reaches the right person, in their language. Develop ICP and persona frameworks that cover a varied base of enterprise decision makers and admins (executive buyers, IT, security, compliance, and workspace owners) in enough detail to shape messaging and campaigns for each one.
• Make our website answer buyers’ questions. Own the website and product page messaging for Claude Enterprise, including how we present admin controls, security, governance, and plans and pricing. It’s often where a buyer or admin decides whether to take a closer look.
• Turn scattered wins into a playbook others can run. Build libraries of top enterprise deployment and admin use cases by product and by function or industry, so the best examples of successful rollouts become patterns anyone can copy.
• Prepare admins for what’s next. Partner with Product and Comms on enterprise launches so admins know what’s changing, what controls they have, and what to do next, through clear admin communications, help content, and ongoing education.
• Keep every team telling the same story. Partner closely with GTM, Marketing, and Partners so they’re always working from current, consistent materials.
• “Claudify” our own foundations. Use Claude, including Skills and automations, to build systems that keep positioning, messaging, personas, and enablement current, so you’re working the way we ask our customers to work.
• Support analyst relations. Contribute materials for the enterprise knowledge-work portfolio where they overlap with your positioning and messaging work.

Required qualifications

• Have owned positioning and messaging for an established enterprise software product, with decision makers and IT, security, or admin teams as a core audience.
• Have worked on enterprise pricing and packaging, including how plans are presented, how changes are communicated, and how the value story holds up with buyers.
• Have built ICP and persona frameworks and translated research into messaging that works across websites, collateral, campaigns, and content.
• Have built sales enablement assets and worked directly with sales teams on objection handling and win/loss analysis.
• Understand how enterprises evaluate, buy, deploy, and govern software, including identity and access, security and compliance review, data governance, observability, workspace management, and usage and spend controls.
• Have strong writing and storytelling skills, with the ability to make technical topics clear and adapt tone and complexity across formats like pitch decks, web copy, battlecards, and admin communications.
• Are comfortable operating autonomously as an IC, writing and shipping assets directly rather than through a team.
• Demonstrate systems thinking, and the ability to move fast and with conviction in an always-evolving environment.
• Are well-versed in using AI, especially Claude, to inform and automate product marketing work, and have built systems that update PMM foundations and share them with the teams who depend on them.
• Have experience marketing AI or productivity software to enterprise decision makers and IT, security, or admin audiences.

Preferred qualifications

• 7+ years of product marketing experience with experience as a Senior PMM or PMM Lead at an enterprise productivity, collaboration, or knowledge-work software company with ownership of admin, security, platform, or pricing positioning.
• Experience marketing to customers in regulated industries (e.g., financial services, healthcare).
• Experience building admin education or community programs.
• Experience with analyst relations processes and reports (e.g., Gartner, Forrester).
• Experience with usage-based or consumption pricing.

Logistics

• Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience.
• Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience.
• Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position.
• Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
• Visa sponsorship: We do sponsor visas! However, we aren’t able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
• For roles performing work in California: We will consider for employment all qualified applicants, including those with arrest or conviction records or criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.

Role-specific policy: For this role, we expect all staff to be able to work from our San Francisco or New York office at least 2 days a week. We encourage you to apply even if you might need some flexibility for an interim period of time for relocation.

The annual compensation range for this role is listed below.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

$255,000 - $320,000 USD

How we're different

We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.

The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.

Come work with us!

Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process.

We do not discriminate on the basis of any protected group status under any applicable law.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Anthropic’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

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