Product Marketing Manager III, Mobility *Remote Opportunity*

WEX; Washington (District of Columbia); Remote; USD 94,000 - 125,000; Full time

Job summary

WEX seeks a Product Marketing Manager for its innovative 10-4 mobile app, aimed at optimizing user experience for fleets and drivers. This role encompasses market strategy development, positioning, and enhancing app engagement through AI-driven insights. The ideal candidate will have a background in product marketing, particularly in mobile or fintech sectors, and a track record of enhancing adoption and loyalty.

Benefits

Health, dental, and vision insurances

Retirement savings plan

Paid time off

Flexible spending accounts

Tuition reimbursement

Qualifications

• Experience or strong interest in using AI for mobile app adoption.
• 4-6 years of product marketing experience, ideally in mobile apps or fintech.
• Proven success in driving engagement and loyalty for digital products.

Responsibilities

• Own positioning, messaging, and value proposition for the 10-4 app.
• Apply AI insights to enhance app engagement and user experience.
• Develop campaigns and content that engage fleet managers and drivers.

Skills

AI

Product Marketing

User Research

Lifecycle Marketing

In-app Messaging

Education

4–6 years in product marketing related to mobile apps

Job description

Location:

Remote Opportunity

WEX is on a mission to simplify the business of running a business—through workflow optimization and financial intelligence. In North America Mobility, we help drivers and fleets stay on the move, and our newest product, 10-4 by WEX, is a mobile app designed to streamline on-the-road decision-making—from finding fuel and parking to saving time and money at every stop.

About The Role

We’re looking for a Product Marketing Manager to lead go-to-market strategy for the 10-4 app. This is a key role for a marketer who knows how to grow adoption of mobile apps, translate customer insights into messaging, and build the programs that drive usage and loyalty.

What You’ll Do

• Own positioning, messaging, and value prop development for the 10-4 app—making sure drivers instantly “get it.”

• Apply AI and behavioral insights to improve onboarding, in-app engagement, and lifecycle marketing.

• Partner with product, growth, and design to shape the customer journey across acquisition, onboarding, and retention.

• Develop campaigns and content that resonate with both fleet managers and drivers.

• Analyze app usage, user behavior, and competitive dynamics to shape marketing and product decisions.

• Create sales and partner enablement materials to support distribution through fleet and channel partners.
  

What You Bring

• Experience or strong interest in using AI to drive adoption and personalization in mobile app experiences.

• 4–6 years of experience in product marketing, ideally in mobile apps, B2C, or consumer-focused fintech.

• Proven success driving adoption, engagement, and loyalty for a digital product.

• Experience with lifecycle marketing, user research, and in-app messaging.

• Comfortable partnering with design, product, and analytics teams to improve the user experience.

• Clear communicator who can distill complex value into simple, compelling copy.

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section. Pay Range: $94,000.00 - $125,000.00