Product Marketing Manager III, Mobility

WEX Inc.; Portland (ME); Remote; USD 94,000 - 125,000; Full time

Job summary

A leading company is seeking a Product Marketing Manager III to lead the go-to-market strategy for the 10-4 mobile app. The role focuses on enhancing user engagement and increasing app adoption through innovative marketing tactics and strong collaboration with product and design teams. Ideal candidates have substantial experience in product marketing, particularly within mobile and consumer-focused technologies.

Benefits

Health, dental and vision insurance

Retirement savings plan

Paid time off

Tuition reimbursement

Qualifications

• 4–6 years of experience in product marketing, ideally in mobile apps or consumer fintech.
• Experience with lifecycle marketing and user engagement strategies.
• Ability to apply AI and behavioral insights to enhance customer experiences.

Responsibilities

• Lead go-to-market strategy for the 10-4 app.
• Own positioning, messaging, and value prop development.
• Analyze app usage, user behavior and competitive dynamics to inform decisions.

Skills

Product Marketing

Mobile Apps

B2C

Adoption Strategies

User Research

Education

Bachelor’s Degree in Marketing or Related Field

Job description

Product Marketing Manager III, Mobility page is loaded

Product Marketing Manager III, Mobility

Apply locations Portland, ME San Francisco, CA Washington DC Chicago, IL Boston, MA time type Full time posted on Posted 8 Days Ago job requisition id R18037

Location:

This is a remote position, however, the candidate must reside within 30 miles of one of the following locations: Portland ME, Chicago IL, Boston MA, Washington DC, Dallas TX, San Jose CA, Seattle WA, or New York City NY.

WEX is on a mission to simplify the business of running a business—through workflow optimization and financial intelligence. In North America Mobility, we help drivers and fleets stay on the move, and our newest product, 10-4 by WEX , is a mobile app designed to streamline on-the-road decision-making—from finding fuel and parking to saving time and money at every stop.

About The Role

We’re looking for a Product Marketing Manager to lead go-to-market strategy for the 10-4 app. This is a key role for a marketer who knows how to grow adoption of mobile apps, translate customer insights into messaging, and build the programs that drive usage and loyalty.

What You’ll Do

• Own positioning, messaging, and value prop development for the 10-4 app—making sure drivers instantly “get it.”

• Apply AI and behavioral insights to improve onboarding, in-app engagement, and lifecycle marketing.

• Partner with product, growth, and design to shape the customer journey across acquisition, onboarding, and retention.

• Develop campaigns and content that resonate with both fleet managers and drivers.

• Analyze app usage, user behavior, and competitive dynamics to shape marketing and product decisions.

• Create sales and partner enablement materials to support distribution through fleet and channel partners.
  

What You Bring

• Experience or strong interest in using AI to drive adoption and personalization in mobile app experiences.

• 4–6 years of experience in product marketing, ideally in mobile apps, B2C, or consumer-focused fintech.

• Proven success driving adoption, engagement, and loyalty for a digital product.

• Experience with lifecycle marketing, user research, and in-app messaging.

• Comfortable partnering with design, product, and analytics teams to improve the user experience.

• Clear communicator who can distill complex value into simple, compelling copy.

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $94,000.00 - $125,000.00

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WEX is a global commerce platform that helps businesses solve for operational complexities like employee benefits, managing and mobilizing fleets, and streamlining payments.

With over 6,500 employees, we work with large and small companies in more than 200 countries and territories, and can tailor our services to meet the unique needs of their businesses.

We hire people who share our passion for continuous innovation and client service that is unparalleled in the industry. Offering comprehensive and market competitive benefits, our offerings are designed to support your personal and professional well-being. If you’re looking for a growing career - come be part of WEX today. To learn more about our employee benefits, please click here .

WEX is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, sexual orientation, gender identity, protected veteran status, disability or other protected status. WEX promotes a drug-free workplace.

Qualified individuals with a disability have the right to request a reasonable accommodation. If you require a reasonable accommodation as a result of your disability at any point in the job application process, please submit your request through ourReasonable Accommodation Request Form .

This form is for accommodation requests only and cannot be used to inquire about the status of applications.