Product Marketing Manager III, Mobility

WEX Inc; Maine; On-site; USD 94,000 - 125,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Manager to lead the go-to-market strategy for a cutting-edge mobile app designed to enhance the driving experience. This role is pivotal in driving user adoption and engagement through strategic messaging and behavioral insights. Collaborating with cross-functional teams, you will shape the customer journey and create impactful marketing campaigns. Join a forward-thinking company that values creativity and offers a comprehensive benefits package, including health insurance and retirement plans, while you make a significant impact in the mobility space.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Retirement Savings Plan

Paid Time Off

Tuition Reimbursement

Qualifications

• 4-6 years of experience in product marketing, ideally in mobile apps or fintech.
• Experience with lifecycle marketing and user research.

Responsibilities

• Own positioning and messaging for the 10-4 app.
• Develop campaigns and content for fleet managers and drivers.

Skills

Product Marketing

Mobile Apps

AI and Behavioral Insights

User Research

Lifecycle Marketing

Communication Skills

Education

Bachelor's Degree

Job description

Location:
Remote, with a requirement to reside within 30 miles of one of the following locations: Portland, ME; Boston, MA; Chicago, IL; Washington, DC; Dallas, TX; or San Jose, CA.

WEX is on a mission to simplify the business of running a business—through workflow optimization and financial intelligence. In North America Mobility, we help drivers and fleets stay on the move, and our newest product, 10-4 by WEX, is a mobile app designed to streamline on-the-road decision-making—from finding fuel and parking to saving time and money at every stop.

About The Role

We’re looking for a Product Marketing Manager to lead go-to-market strategy for the 10-4 app. This is a key role for a marketer who knows how to grow adoption of mobile apps, translate customer insights into messaging, and build the programs that drive usage and loyalty.

What You’ll Do

• Own positioning, messaging, and value prop development for the 10-4 app—making sure drivers instantly “get it.”
• Apply AI and behavioral insights to improve onboarding, in-app engagement, and lifecycle marketing.
• Partner with product, growth, and design to shape the customer journey across acquisition, onboarding, and retention.
• Develop campaigns and content that resonate with both fleet managers and drivers.
• Analyze app usage, user behavior, and competitive dynamics to shape marketing and product decisions.
• Create sales and partner enablement materials to support distribution through fleet and channel partners.
  

What You Bring

• Experience or strong interest in using AI to drive adoption and personalization in mobile app experiences.
• 4–6 years of experience in product marketing, ideally in mobile apps, B2C, or consumer-focused fintech.
• Proven success driving adoption, engagement, and loyalty for a digital product.
• Experience with lifecycle marketing, user research, and in-app messaging.
• Comfortable partnering with design, product, and analytics teams to improve the user experience.
• Clear communicator who can distill complex value into simple, compelling copy.

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $94,000.00 - $125,000.00