Product Marketing Manager I

InComm Payments; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading company in innovative payment technology is seeking a Product Marketing Manager to enhance the cardholder experience for gift card products. This role involves managing content strategy, optimizing customer-facing channels, and collaborating with cross-functional teams to drive engagement and brand loyalty.

Benefits

Employee Referral Bonus Program

Qualifications

• 2+ years of experience in product marketing or digital experience.
• Impeccable attention to detail and high quality standards.
• Strong organizational abilities to manage multiple projects.

Responsibilities

• Own and optimize the cardholder experience across key channels.
• Track and analyze channel performance; present data-driven recommendations.
• Develop and execute marketing strategies to enhance brand trust.

Skills

Organizational Skills

Communication Skills

Analytical Mindset

Tools

PowerBI

Tableau

Excel

Job description

Overview

When you think of InComm Payments, think of Innovative Payments Technology. We were founded over 30 years ago and continue to be a pioneer in the payment (FinTech) industry. Since our inception, we have grown to be a team of over 3,000 employees in 35 countries around the world. We own over 400 global technical patents and a network that includes over 525,000 points of retail distribution that points to our industry expertise.

InComm Payments works with the most recognized and valued brands in the world, and we are partnered with most of the world’s leading merchants. InComm Payments is highly focused on our people and their growth, and we work hard to make a career at InComm Payments meaningful and rewarding. We value innovation, quality, passion, integrity, and responsibility in all that we do, and we are looking for great people to join our team as we move forward towards a very bright future.

You can learn more about InComm Payments by visiting our Website or connecting with us on LinkedIn, YouTube, Twitter, Facebook, or Instagram.

About This Opportunity

The Financial Services team is seeking a strategic and detail-oriented Product Marketing Manager to own and optimize the cardholder experience for our gift card products. This role will focus on enhancing cardholder-facing channels, including cardholder websites and interactive voice response (IVR) systems, ensuring a seamless, engaging, and brand-right experience for gift card recipients.

This person will be responsible for managing the product setup, content strategy, and performance reporting for these channels. They will also serve as the voice of the customer across social and review platforms, helping to build trust and loyalty by responding to customer feedback and inquiries directly.

Responsibilities

• Cardholder Experience & Channel Management: Own and optimize the end-to-end cardholder experience across key channels, including websites and the automated phone system (IVR). Manage content, functionality, and product setup while using data to enhance usability, expand self-service, and ensure a seamless, brand-right experience.
• Content Management: Own and maintain customer-facing content on all channels, ensuring it is accurate, helpful, on-brand, and optimized for customer experience.
• Data & Analytics: Track and analyze channel performance and user behavior; develop and present data-driven recommendations and results.
• Brand & Marketing Strategy: Own the brand representation for gift card products across customer touchpoints, including social media. Develop and execute marketing strategies and content that drive engagement, reinforce brand trust, and enhance the post-purchase experience.
• Customer Engagement: Partner with customer service to ensure consistent messaging and escalations. Respond to customer feedback and questions on platforms such as Trustpilot and social media, providing timely and empathetic support.
• Cross-Functional Collaboration: Work closely with product, development, customer service, fraud, and other teams to align on business goals and objectives.

These duties and responsibilities are designed to give you a sense of what this role entails, but they are not exhaustive. You may be asked to take on additional responsibilities as needed to support the overall growth and success of the company.

Qualifications

• 2+ years of experience in product marketing, product management, digital experience, or a similar role.
• Strong organizational skills with the ability to manage multiple projects and priorities effectively.
• Impeccable attention to detail and a high standard for quality and accuracy.
• Exceptional written and verbal communication skills with a polished, professional style; skilled in creating persuasive presentations and influencing stakeholders at all levels.
• Comfortable working with cross-functional teams and engaging directly with customers, including on public platforms like social media and review sites.
• Analytical mindset; able to use data to inform decisions and improve the Cardholder experience.
• Familiarity with web CMS, Google platforms, UX/design tools, data tools (PowerBI, Tableau, Excel), and social media management tools are a plus

InComm Payments provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, citizenship, veteran’s status, age, disability status, genetics or any other category protected by federal, state, or local law.

*This position is eligible for the Employee Referral Bonus Program - Tier II

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