Product Marketing Manager - Growth

Verkada Inc.; San Mateo (CA); Sur place; USD 205 000 - 240 000; Plein temps

Avantages offerts par ce poste

Healthcare coverage

401k match

HSA/FSA

Mental health support

Parental leave

Paid holidays

Wellness/fitness

Lunch provided

Résumé du poste

Verkada Inc. in San Mateo, CA is seeking a high-agency Product Marketing Manager for Access Control to unlock growth across the customer funnel. You will translate market opportunities into measurable revenue, and work closely with Product, Sales, and Operations to drive campaigns and field enablement.

The role emphasizes go-to-market strategy, data-driven testing, and cross-functional leadership. You’ll partner with sales to identify opportunities, build assets, and measure impact, while

Qualifications

• 6-10 years of revenue growth experience in product marketing or related roles.
• Proven ability to drive measurable pipeline, adoption, or revenue beyond launches.
• Strong commercial instincts and comfort partnering with sales, partners, and customers.
• Proficient data analysis using SQL, spreadsheets, and CRM reporting tools.
• Excellent writing, storytelling, and presentation skills.
• Strong cross-functional leadership and execution mindset.

Responsabilités

• Develop growth strategy for a product area, identifying high-leverage opportunities to increase pipeline and bookings.
• Design and run go-to-market experiments that yield measurable revenue impact and scalable programs.
• Create field-ready assets and training to empower sales and partners, including pitches and customer stories.
• Partner with sales to map opportunities, deliver targeted plays, and improve win rates.
• Define telemetry and reporting for growth initiatives and measure program ROI.
• Stay hands-on across strategy, analytics, messaging, program design, and field execution.

Connaissances

Revenue growth

Go-to-market strategy

Analytical skills

Sales collaboration

SQL

CRM reporting

Outils

Salesforce

Sheets

CRM reporting

Description du poste

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management.

We’ve got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it.

You can look at all kinds of communities to see our platform’s impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that’s alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We’re rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries.

About the Role

Access Control is one of Verkada's largest and fastest-growing businesses, and we're looking for a high-agency Product Marketing Manager to unlock its next phase of growth. You'll drive growth initiatives from idea to impact, identifying opportunities and turning them into measurable revenue.

This is a highly commercial role spanning the entire customer funnel. You’ll devise and execute strategies involving analyzing our customer base to find cross-sell opportunities, building targeted campaigns, creating sales plays, training the field, working directly with reps to activate accounts, and then measuring and improving pipeline and conversion.

Product Growth Management is a marketing function that is embedded within the Product Management team, working extremely closely with Verkada’s Marketing, Sales, and Operations teams. This is a high-impact individual-contributor role with significant autonomy and visibility. (Note that this is not a Growth Product Manager role and does not involve working with software or hardware engineers to drive product changes.)

What You’ll Do

Develop the growth strategy for a specific product area

• Identify the highest-leverage opportunities to increase pipeline and bookings across new customers, existing customers, verticals, partners, and product use cases
• Develop hypotheses about what is constraining growth, validate them with data and field research, and translate them into clear action plans
• Segment customers and prospects using product, market, and CRM data to identify the audiences, accounts, and sellers most likely to convert

Build and execute growth programs

• Design and run go-to-market experiments that produce measurable revenue impact, then turn the winners into repeatable programs and continuously improve their efficiency and return
• Develop full-funnel programs connecting targeting and messaging with demos and proof-oriented offers that reduce adoption friction, such as demo kits, limited trials, and partner-supported installation
• Create cross-sell and expansion programs for priority customer segments and verticals, such as K-12 schools, higher education, and healthcare
• Stay hands-on across strategy, analytics, messaging, program design, and field execution rather than handing initiatives off after conception

Activate sales and partners

• Work directly with sales leaders and reps to identify promising accounts, map opportunities, and execute targeted sales plays
• Define practical criteria that help sellers recognize a strong opportunity
• Build field-ready assets: discovery questions, talk tracks, pitch decks, competitive guidance, objection handling, customer stories, and follow-up sequences
• Deliver engaging in-person and virtual training for sales teams, and capture top performers' strategies and ROI narratives as seller-to-seller content
• Join customer calls and selected opportunities to drive win rate, understand where deals stall, and translate individual wins into repeatable playbooks
• Create partner-facing training and content that helps channel and installation partners identify opportunities, communicate customer value, deploy efficiently, and understand the commercial upside

Measure, learn, and scale

• Define the telemetry, funnel stages, goals, and reporting required for every growth initiative
• Track lower-funnel outcomes including qualified opportunities, pipeline, trial conversion, win rate, bookings, attach rate, and program ROI
• Diagnose underperformance, rapidly refine strategy or execution, and scale the programs that work

What You Bring

• 6-10 years of experience in driving revenue growth through product marketing, go-to-market strategy, or another analytical and commercially-oriented role
• A demonstrated ability to create measurable pipeline, adoption, or revenue, not simply produce launches, campaigns, or content
• Strong commercial instincts and comfort working directly with sales reps, sales leaders, partners, and customers
• Strong quantitative and analytical skills: you can pull and cut data yourself using SQL, Sheets, and CRM reporting to segment audiences and evaluate program performance
• Excellent writing, storytelling, presentation, and live-training skills
• Strong product and marketing taste: you can distinguish an exceptional experience, campaign, message, offer, or sales asset from an average one, and explain why
• Exceptional cross-functional leadership and the ability to drive work through teams you do not directly manage
• A builder's mentality and high execution capacity: curious, creative, resourceful, organized, fast-moving, and accountable for business outcomes

Especially Relevant Backgrounds

We welcome candidates with unconventional paths. Particularly relevant backgrounds may include:

• Go-to-market and revenue-focused roles at high-growth B2B technology companies who have worked deeply with sales teams, customer opportunities, and growth programs, especially those seeking greater ownership of growth strategy, experimentation, and business outcomes
• Growth or Product Marketing Managers with direct ownership of acquisition, adoption, or revenue
• Solutions consultants or sales strategists with strong analytical, product, and marketing capabilities
• Experience in physical security, cybersecurity, IT infrastructure, proptech, construction technology, hardware-enabled SaaS, or another technically complex category

Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Starting January 2027, Verkada will match a portion of an employee’s 401(k) contributions based on eligible earnings. Match vests on 2 year anniversary
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Wellness/fitness benefits
• Healthy lunches provided daily

Additional Information:

• We do sponsor and take over sponsorship of employment visas for this role. If we make you an offer, we will make every reasonable effort to get you a visa.

Annual Pay Range

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)

Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).

$205,000 - $240,000 USD

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

Note: This is not a Growth Product Manager or Product Manager role.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Verkada’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.