Product Marketing Manager, GenMedia

Google; New York (NY); Hybrid; USD 141,000 - 205,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Google is seeking a Product Marketing Manager for GenMedia in New York, NY (with additional hubs in Mountain View, CA and other locations). You will own GTM strategy for generative media models, working with PMM, PM, engineering, and cross-team partners to bring advanced AI capabilities to market.

You will lead cross-functional programs, mentor junior teammates, and translate complex technology into compelling narratives.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience in core product marketing or communications.
• Experience in developing and executing go-to-market or campaign strategies rooted in digital activations.
• Experience in program management or project management.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Build the GTM and strategy for model launches with cross-product teams and diverse partners.
• Drive education and coordination across channel owners and cross-functional teams to land launches.
• Monitor AI conversations on social to drive engagement and ideation for Google.
• Collaborate to distill model capabilities into marketing briefs and proof points for external use.

Skills

Go-to-market

Campaign strategy

Program management

Cross-functional collaboration

Mentoring

Product marketing

Education

Bachelor's degree or equivalent

Job description

Product Marketing Manager, GenMedia

New York, NY, USA; Mountain View, CA, USA; +2 more; +1 more

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Minimum qualifications:

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience working on core product marketing or communications.
• Experience in developing and executing go-to-market or campaign strategies that are rooted in digital activations.
• Experience in program management or project management.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience driving campaigns/activation strategies where the objective was earned conversation or community engagement.
• Ability to develop and drive strategy grounded in data that can create meaningful and actionable insights.
• Ability to work across teams, build relationships, collaborate with executive leaders, and influence across all levels, functions, and geographies; skilled written and verbal communicator.
• Passion for AI and its capabilities; ability to take initiative with an interest in experimental AI and leaps in technology and using AI tools fluently.
• Outstanding creative judgment, and comfortable guiding creative development and activations with external agency partners and internal Google teams.

About the job

The central AI marketing team is the hub for AI launches, bringing technology to early adopters, and this role plays a pivotal part in responsibly bringing our technical leadership story to market.

In this role, you will become an expert on our generative media models and how we bring them to market across critical products. You are resourceful and highly adept at working cross-functionally to get things done, and should be comfortable working with both technical product partners as well as marketing disciplines like social managers, etc. You will recognize that the scale and scope of these launches beget great responsibility and thoughtfulness for our users – from super fans to researchers. Success in this role requires a deep passion for AI, both understanding the everyday helpfulness and the under-the-hood tech that makes these features possible.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Build the GTM and strategy for model launches, including how it extends cross-product areas (xPA), working with PMM, PM, engineering, and xPA teams, and functional teams across media, insights, partnerships, digital/social, and creative agencies (internal and external).
• Drive education and coordination across channel owners and cross-functional (XFN) teams to land launches and our evergreen model story; drive production and delivery of programs.
• Monitor your pulse on the AI conversation on social amongst AI super fans, developers, enterprises, and community leaders to drive engagement and ideation of opportunities for Google to join the conversation (e.g., sponsorship ideas, events, etc.).
• Collaborate as part of a team that is breaking down generative media models from Google DeepMind and distilling the capabilities into marketing briefs and proof points to externalize; testing and learn through experimentation of early tools.

Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy.

Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy, Know your rights: workplace discrimination is illegal, Belonging at Google, and How we hire.

If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.

Equity is granted exclusively and discretionarily by Alphabet Inc. on the basis of an agreement concluded between you and Alphabet Inc. Alphabet Inc. is your sole contractual partner with respect to equity grants. GSU grants are not guaranteed, are discretionary, are subject to approval by the Alphabet Inc. board of directors or its delegate, the terms of the relevant Alphabet Inc. stock plan, and your grant agreement. They have no impact on statutory payments. Current or past grants do not confer an acquired right.