Product Marketing Manager, GenMedia

Google; Mountain View (CA); On-site; USD 141,000 - 205,000; Full time

Job summary

Google's central AI marketing team is seeking a seasoned marketing leader to own go-to-market strategies for generative models. You will become an expert on our generative media models and partner with product, engineering and creative teams to bring bold AI launches to market while prioritizing user trust.

You will translate complex technical capabilities into compelling campaigns, measure impact with data, and influence executives across geographies.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience working on core product marketing or communications.
• Experience in developing and executing go-to-market or campaign strategies that are rooted in digital activations.
• Experience in program management or project management.
• Experience managing cross-functional or cross-team projects.

Responsibilities

• Build the GTM and strategy for model launches, including how it extends cross-product areas (xPA), working with PMM, PM, engineering, and xPA teams, and functional teams across media, insights, partnerships, digital/social, and creative agencies (internal and external).
• Drive education and coordination across channel owners and cross-functional (XFN) teams to land launches and our evergreen model story; drive production and delivery of programs.
• Monitor your pulse on the AI conversation on social amongst AI super fans, developers, enterprises, and community leaders to drive engagement and ideation of opportunities for Google to join the conversation (e.g., sponsorship ideas, events, etc.).
• Collaborate as part of a team that is breaking down generative media models from Google DeepMind and distilling the capabilities into marketing briefs and proof points to externalize; testing and learn through experimentation of early tools.

Skills

GTM strategy development

Campaign execution

Cross-functional collaboration

Data-driven decision making

Communication across levels

Education

Bachelor’s degree or equivalent practical experience

Job description

Applicants in San Francisco: Qualified applications with arrest or conviction records will be considered for employment in accordance with the San Francisco Fair Chance Ordinance for Employers and the California Fair Chance Act. Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA.

Minimum qualifications

• Bachelor’s degree or equivalent practical experience.
• 6 years of experience working on core product marketing or communications.
• Experience in developing and executing go-to-market or campaign strategies that are rooted in digital activations.
• Experience in program management or project management.
• Experience managing cross-functional or cross-team projects.

Preferred qualifications

• Experience driving campaigns/activation strategies where the objective was earned conversation or community engagement.
• Ability to develop and drive strategy grounded in data that can create meaningful and actionable insights.
• Ability to work across teams, build relationships, collaborate with executive leaders, and influence across all levels, functions, and geographies; skilled written and verbal communicator.
• Passion for AI and its capabilities; ability to take initiative with an interest in experimental AI and leaps in technology and using AI tools fluently.
• Outstanding creative judgment, and comfortable guiding creative development and activations with external agency partners and internal Google teams.

About the job

The central AI marketing team is the hub for AI launches, bringing technology to early adopters, and this role plays a pivotal part in responsibly bringing our technical leadership story to market. In this role, you will become an expert on our generative media models and how we bring them to market across critical products. You are resourceful and highly adept at working cross-functionally to get things done, and should be comfortable working with both technical product partners as well as marketing disciplines like social managers, etc. You will recognize that the scale and scope of these launches beget great responsibility and thoughtfulness for our users – from super fans to researchers. Success in this role requires a deep passion for AI, both understanding the everyday helpfulness and the under-the-hood tech that makes these features possible. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google.

• Build the GTM and strategy for model launches, including how it extends cross-product areas (xPA), working with PMM, PM, engineering, and xPA teams, and functional teams across media, insights, partnerships, digital/social, and creative agencies (internal and external).
• Drive education and coordination across channel owners and cross-functional (XFN) teams to land launches and our evergreen model story; drive production and delivery of programs.
• Monitor your pulse on the AI conversation on social amongst AI super fans, developers, enterprises, and community leaders to drive engagement and ideation of opportunities for Google to join the conversation (e.g., sponsorship ideas, events, etc.).
• Collaborate as part of a team that is breaking down generative media models from Google DeepMind and distilling the capabilities into marketing briefs and proof points to externalize; testing and learn through experimentation of early tools.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.