Product Marketing Manager – GenAI Social

Dexian; New York (NY); Remote; Full time

Job summary

A leading staffing and IT solutions company is seeking a Product Marketing Manager focused on generative AI in social media. This role involves developing marketing strategies, collaborating with teams, and managing social media content to enhance brand presence. Ideal candidates will have substantial experience in tech-related marketing and a proven track record of successful campaigns.

Qualifications

• 5+ years of experience in social, product, or brand marketing for tech or consumer brands.
• Demonstrated success in leading social go-to-market campaigns with measurable results.
• Proven ability to manage and grow social marketing strategies within a tech organization.

Responsibilities

• Develop and execute marketing strategies across AI-related social media channels.
• Collaborate with cross-functional teams to unify marketing efforts.
• Monitor and analyze performance metrics, providing actionable insights.

Skills

Social Marketing

Product Marketing

Brand Marketing

Campaign Management

Content Creation

Job description

This range is provided by Dexian. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$100.00/hr - $110.00/hr

Direct message the job poster from Dexian

Lead Technical Recruiter || Certified Level II Digital Recruiter || Certified Clinical & Scientific Recruiter.

Job Title: Product Marketing Manager – GenAI Social

Location: Remote (based in NYC preferred)

Duration: 12 months (with potential for extension)

Travel: Not required

Overview

• This role is for a Product Marketing Manager focused on generative AI in the social media space.
• The position will support fast-paced, creative social campaigns and product go-to-market strategies on Social Media Platform.
• This individual will work across teams to ensure alignment in messaging, brand voice, and marketing effectiveness.

Key Responsibilities

• Develop and execute marketing strategies across AI-related social media channels.
• Collaborate with cross-functional teams (product, brand, campaign, content) to unify marketing efforts.
• Create and manage content for social media and brand initiatives (posts, visuals, videos).
• Monitor and analyze performance metrics, providing actionable insights.
• Maintain a consistent and compelling brand voice across all social platforms.
• Support social media and operations managers in calendar planning, engagement monitoring, and reporting.
• Stay current on social trends and identify opportunities to enhance campaigns.
• Cultivate relationships with internal stakeholders and external partners (e.g., creators, agencies).

Minimum Qualifications

• 5+ years of experience in social, product, or brand marketing for tech or consumer brands.
• Demonstrated success in leading social go-to-market campaigns with measurable results.
• Proven ability to manage and grow social marketing strategies within a tech organization.
• Deep understanding of social audiences and platforms, with a knack for innovation.
• Strong ability to translate business and brand objectives into creative, high-impact social campaigns.

Preferred Qualifications

• Experience working with media and creative agencies.
• Previous experience in tech or AI-related product marketing is a strong plus.
• Part of a 6-person team.
• Role is highly collaborative and will act as a flexible contributor across projects.
• Fast-paced environment with shifting priorities and high visibility.

Candidate Profile

Must-Have Skills:

• 5+ years of relevant marketing experience in social or product marketing.
• Proven track record of managing high-impact social media campaigns.
• Ability to develop bold, creative marketing ideas aligned with brand goals.

Nice-to-Have:

• Prior work in the tech or AI sector.
• Familiarity with managing social marketing alongside creative/media agencies.

Success Factors

• Ability to manage multiple projects simultaneously.
• Adaptability to evolving priorities and campaign needs.
• Strong communication and relationship-building skills.
• High attention to detail and brand alignment.

Interview Process

• 2 Rounds of Interviews (Video)
• Timeline for Feedback: 24–48 hours

This role offers a unique opportunity to work on the cutting edge of AI and social marketing. The candidate will gain hands-on experience building innovative campaigns in a high-growth industry

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals. Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit https://dexian.com/ to learn more. Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Advertising, Marketing, and Administrative

• Industries

  Social Networking Platforms, IT Services and IT Consulting, and Civic and Social Organizations

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