product marketing manager for mobile CI/CD

Bitrise; United States; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Competitive stock options

Job summary

Bitrise is seeking a senior Product Marketing professional in the United States to shape market positioning for the flagship CI product and develop a deep understanding of customer needs across the buying journey. You will conduct competitive analysis, contribute to pricing and packaging, and optimize onboarding, email campaigns, and in-app messages.

You will collaborate with Product, Marketing, and Sales to build go-to-market plans, craft assets like landing pages, and develop sales enablement

Qualifications

• 7+ Years of experience in tech-heavy B2B SaaS.
• Demonstrable value- and outcome-driven product marketing experience.
• Deep understanding of marketing complex products to technical and non-technical buyers.
• Product marketing expertise and a track record of successfully launching features and products.
• Excellent written and verbal communication skills with customers and internal stakeholders, from senior leadership to individual contributors.
• Strong interpersonal, collaboration, organizational, and dependency management skills, with attention to detail and the ability to execute plans on time.
• Bonus: pricing experience, developer marketing experience, experience with Bitrise or DevOps, understanding of mobile tools and processes.

Responsibilities

• Create and evolve market positioning for Bitrise’s flagship CI product.
• Develop a deep understanding of customer needs and buyer personas across the buying journey.
• Conduct competitive analysis and deliver market insights to drive the go-to-market strategy.
• Contribute to pricing and packaging for Bitrise CI and add-ons.
• Optimize the user journey through onboarding workflows, email drip campaigns, and in-app messages.
• Collaborate with stakeholders across Product, Marketing, Sales, and other teams to build and execute go-to-market plans and product and feature launches.
• Collaborate with the marketing team to create assets such as landing pages and campaigns.
• Develop sales enablement messaging and collateral for the direct sales channel.
• Drive and optimize the self-service journey for SMB customers.
• Define goals, coordinate product launches, and measure post-launch impact.
• Monitor market trends and the competitive landscape to identify opportunities and contribute to product strategy and execution.

Skills

10+ yrs B2B SaaS marketing

Outcome-driven marketing

Technical buyer marketing

Launch of features/products

Stakeholder communication

Planning & execution

Pricing strategy (bonus)

Job description

Описание:

Bitrise provides a continuous integration and delivery platform built for mobile app developers. It streamlines, automates, and optimizes recurring mobile development processes to help teams build and operate better mobile apps.

Задачи:

• Create and evolve market positioning for Bitrise’s flagship CI product
• Develop a deep understanding of customer needs and buyer personas across the buying journey
• Conduct competitive analysis and deliver market insights to drive the go-to-market strategy
• Contribute to pricing and packaging for Bitrise CI and add-ons
• Optimize the user journey through onboarding workflows, email drip campaigns, and in-app messages
• Collaborate with stakeholders across Product, Marketing, Sales, and other teams to build and execute go-to-market plans and product and feature launches
• Collaborate with the marketing team to create assets such as landing pages and campaigns
• Develop sales enablement messaging and collateral for the direct sales channel
• Drive and optimize the self-service journey for SMB customers
• Define goals, coordinate product launches, and measure post-launch impact
• Monitor market trends and the competitive landscape to identify opportunities and contribute to product strategy and execution

Требования:

• 7+ Years of experience in tech-heavy B2B SaaS
• Demonstrable value- and outcome-driven product marketing experience
• Deep understanding of marketing complex products to technical and non-technical buyers
• Product marketing expertise and a track record of successfully launching features and products
• Excellent written and verbal communication skills with customers and internal stakeholders, from senior leadership to individual contributors
• Strong interpersonal, collaboration, organizational, and dependency management skills, with attention to detail and the ability to execute plans on time
• Будет плюсом: pricing experience, developer marketing experience, experience with Bitrise or DevOps, understanding of mobile tools and processes

Условия:

• Competitive stock options package
• The opportunity to contribute to the mobile development process for leading companies and learn about app development
• Financially stable, growing company with an expanding global customer base