Product Marketing Manager, Enterprise

Cloaked, Inc.; New York (NY); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive PTO

Monthly health stipend

Late Night Meals

Professional Growth

Job summary

Cloaked, Inc. is seeking an Enterprise Product Marketing Manager to own demand generation and branding for our enterprise vertical. This hands-on role builds the motion from scratch, targeting security buyers and collaborating with sales and product/engineering to generate pipeline.

You’ll craft a repeatable playbook, run enterprise events, and ensure a data-driven approach with measurable outcomes. Hybrid NYC-based role with equity, salary, and growth opportunities.

Qualifications

• 4-5 years in enterprise / B2B marketing combining demand gen and product/brand marketing; security, privacy, HR-tech, or fintech a strong plus.

Responsibilities

• Own demand generation for the enterprise ICP - ABM, paid, content syndication, webinars, and the Bring Cloaked to Work motion - against the CISO buyer persona, and own the MQL to SQL handoff with sales.
• Build the repeatable enterprise marketing playbook from scratch - messaging, channels, event motion, nurture, and enablement - documented so it scales beyond one person.
• Own the enterprise event calendar end-to-end - security shows (RSA, Infosec, regional CISO summits), booth, speaking, sponsorships, field dinners, and follow-up.
• Run both the performance execution and the brand/credibility layer - thought leadership, case studies, and a vertical brand that keeps Cloaked's non-fear-based voice in the security buying room.
• Partner tightly with sales (battlecards, one-pagers, decks, objection handling) and with enterprise product/engineering (feedback loop, launch support).

Skills

Enterprise marketing

Demand generation

Zero-to-one builder

Event program management

Security buyer targeting

Sales collaboration

AI tooling

Enablement materials

Tools

ABM platforms

PostHog

GA4

Data warehouse

Figma

FigJam

Customer.io

Job description

Cloaked is a consumer privacy and identity platform on a mission to give people back control of their personal data. We let anyone generate unlimited identities - masked emails, phone numbers, and payment cards - scrub their information off data-broker sites, and shield themselves from spam, scams, and breaches, all from one app. Backed by a $375M Series B, we've protected 10M+ identities and removed 1B+ records from the data brokers who profit off personal information. Now we're building the AI-native future of privacy: autonomous agents that monitor, manage, and defend your digital footprint for you.

About the role

We’re looking for a Product Marketing Manager, Enterprise to own performance and brand marketing for our enterprise vertical - a hands-on, zero-to-one role built on the "human attack surface" thesis: employees are the soft target, and Cloaked protects them. You'll work shoulder-to-shoulder with sales and our enterprise product and engineering org, run events and conferences, and build the enterprise marketing motion from scratch, against two headline goals: generating qualified pipeline and building a repeatable playbook. If you're a zero-to-one B2B marketer who can carry a brand into a security buying room, come build with us!

What you’ll do

• Own demand generation for the enterprise ICP - ABM, paid, content syndication, webinars, and the "Bring Cloaked to Work" motion - against the CISO buyer persona, and own the MQL to SQL handoff with sales.

• Build the repeatable enterprise marketing playbook from scratch - messaging, channels, event motion, nurture, and enablement - documented so it scales beyond one person.

• Own the enterprise event calendar end-to-end - security shows (RSA, Infosec, regional CISO summits), booth, speaking, sponsorships, field dinners, and follow-up.

• Run both the performance execution and the brand/credibility layer - thought leadership, case studies, and a vertical brand that keeps Cloaked's non-fear-based voice in the security buying room.

• Partner tightly with sales (battlecards, one-pagers, decks, objection handling) and with enterprise product/engineering (feedback loop, launch support).

What skills and experiences will help you

• 4-5 years in enterprise / B2B marketing combining demand gen and product/brand marketing; security, privacy, HR-tech, or fintech a strong plus.

• A proven zero-to-one builder - you've stood up a marketing motion from scratch, not just operated an established one.

• You've owned an enterprise event program (sponsorship through sourced pipeline) and can quantify the return.

• You've marketed to a technical/security buyer (CISO, IT) and ideally a second economic buyer (HR / benefits).

• Pipeline-literate and tactical: you think in MQL/SQL/opportunity terms, partner tightly with sales, and are hands-on with execution.

• Comfortable being the enterprise marketing function of one inside a small, consumer-heavy team.

• Fluent with AI tooling for drafting, research, and productivity.

• Bonus: documented a repeatable playbook others could run, or shipped enablement (battlecards, case studies, decks) credited by sales with helping close.

What do we like

• Zero-to-one builder. Energized by a blank page; sets the strategy and also runs the booth and writes the follow-up.

• Data-first. Measures in sourced/influenced pipeline, partners with sales, won't hide behind activity metrics.

• On-brand under pressure. Carries Cloaked's voice into a security buying room rather than defaulting to FUD.

• Comfortable on a small team. Consumer-heavy, and the work is unglamorous as often as it's strategic.

• Bonus tooling: ABM platforms, PostHog / GA4 and a data warehouse for funnel and attribution, familiarity with the security-awareness / identity-protection competitive set, Figma / FigJam, and Customer.io for nurture/lifecycle. Existing relationships in the security or benefits buyer community – and being a Cloaked user or having a strong POV on the category – are a plus.

What we offer

Cloaked is a well-funded Series B startup based out of NYC. The NYC team operates with a hybrid model and offers flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).

Compensation and Benefits

We offer above-market pay and equity based on the market’s best commercially available data. Your compensation will be a combination of salary, bonus and equity.

Cloaked employees have 401k, as well as top-of-the-line Health, Dental, and Vision benefits.

Perks

Competitive PTO: We encourage employees to take a minimum number of vacation days per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.

Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer.

Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don’t have time to get a home-cooked meal going!

Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.

We are really excited about having you join our mission-driven team and help us build the future of online privacy!