Product Marketing Manager, Enterprise

OpenRouter, Inc; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

OpenRouter, Inc invites an experienced Product Marketing Manager, Enterprise to own the journey for our largest customers—from demo requests to contracts and expansion. You will craft enterprise messaging, drive launches, and collaborate with Product, Engineering, and Sales to build compelling proof and content for strategic deals.

You will partner across teams to shape packaging, build battlecards, and enable AEs/SEs, leveraging AI tools to accelerate campaigns and improve win rates with senior

Qualifications

• 8+ years in product marketing or enterprise marketing with a track record of messaging that sellers actually use.
• Experience in infrastructure, AI, or developer platform companies is preferred.
• Experience building a sales narrative from scratch with AEs and SEs on live deals.
• Proven ability to lead enterprise launches and produce enablement collateral.
• Hands-on use of AI tools and agents to run high-velocity product marketing programs.

Responsibilities

• Own enterprise messaging and positioning.
• Run enterprise launches from positioning input through sales readiness and post-launch measurement.
• Lead competitive enablement with battlecards and win/loss analysis.
• Run seller enablement with defined needs for AEs and SEs.
• Support key opportunities by shaping deal narratives and building proof.
• Build customer programs: advocacy, case studies, references, advisory boards.
• Fuel enterprise campaigns with Demand Gen and Field Marketing alignment.
• Close the loop by gathering field feedback and improving enablement.

Skills

Messaging & Positioning

Enterprise Marketing

Sales Enablement

Competitive Enablement

AI Tools Usage

Stakeholder Communication

Job description

About OpenRouter

OpenRouter is the open AI routing and infrastructure layer that enterprises use to access, manage, and optimize the best large language models across providers—without lock-in, capacity constraints, or unnecessary cost. We power some of the most advanced AI teams in the world by giving them the flexibility to move fast, scale confidently, and stay future-proof as models evolve.

As enterprise adoption of AI accelerates, OpenRouter sits at the center of how organizations operationalize LLMs across research, product, and production workloads.

About the Role

As our Product Marketing Manager, Enterprise you'll own that journey for our largest and most complex customers, from demo request to signed contract to expansion. You'll set the strategy for and execute enterprise product launches, build the sales narrative and customer proof that help our biggest deals close, and be a true thought partner to Product on packaging and positioning.

You'll work directly with Product, Engineering, Account Executives, Solutions Engineers, Customer Success, Demand Generation, and Field Marketing. This is a hands-on, builder's role on a small team.

What you'll do

• Own enterprise messaging and positioning. Create the core narrative, sales assets, and content that clearly articulate OpenRouter's value to technical and business buyers.

• Run enterprise launches. Own the strategy and execution for enterprise product launches, from positioning and packaging input through sales readiness, content, and post-launch measurement.

• Lead competitive enablement. Build and maintain battlecards and positioning frameworks, run win/loss analysis, and deliver sales training that improves performance in strategic deals.

• Run seller enablement. Work with enablement lead to define what AEs and SEs need to win, keep it current, and measure whether it's working.

• Support key opportunities directly. Partner with sellers on strategic deals by shaping deal narratives, building custom proof, and joining customer conversations when it helps us win.

• Build customer programs. Stand up and scale advocacy, case studies, references, and a customer advisory board or design partner program that feeds both our proof and our roadmap.

• Fuel enterprise campaigns. Partner with Demand Gen and Field Marketing so campaigns reflect real buyer needs, competitive context, and customer proof.

• Close the loop. Respond to field needs, gather feedback, and continuously improve enablement based on results.
  

What We’re Looking For

• 8+ years in product marketing or enterprise marketing, with a track record of developing messaging and positioning that sellers actually use.

• Enterprise PMM experience at an infrastructure, AI, or developer platform company.

• Experience building a sales narrative from scratch and working closely with AEs and SEs on live deals.

• Proven experience leading enterprise launches and producing enablement and collateral.

• Demonstrated, hands-on use of AI tools and agents to run a high-velocity product marketing and communications program. We'll ask you to show us how you work.

• Excellent written and verbal communication skills, and the confidence to engage senior technical and business stakeholders.

• Comfort with ambiguity and a bias toward shipping. You'd rather put out a strong v1 this week than a perfect deck next quarter.
  

Nice to Haves

• Experience marketing developer tools, AI-native products, or infrastructure platforms in highly competitive markets.

• Experience launching or running a customer advisory board or design partner program.

• A technical background, or enough fluency to demo the product and hold your own with engineers.

• Experience with a dual self-serve and enterprise motion