Product Marketing Manager - Emerging Products

Working Nomads; United States; Remote; USD 100,000 - 130,000; Full time

Job summary

A leading design software company is seeking an experienced Product Marketing Manager to support product launches and marketing strategies. This full-time role offers the flexibility to work remotely from across the United States. The ideal candidate has 6+ years in product marketing and proven experience in leading cross-functional initiatives. The position includes diverse responsibilities such as product messaging and engagement, ensuring alignment with sales teams, and managing stakeholder communications.

Benefits

Equity options

Competitive benefits package

Health, dental & vision insurance

Generous PTO

Learning & development stipend

Qualifications

• 6+ years in product marketing or a related role.
• Experience as a full-stack marketer.
• Ability to manage stakeholders from individual contributors to executives.

Responsibilities

• Drive end-to-end go-to-market efforts for new products.
• Lead creative product launches and contribute to product positioning.
• Engage users through educational content.

Skills

Product marketing experience

Cross-functional team leadership

Stakeholder management

B2B and B2C marketing

Job description

Overview

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s emerging products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and go-to-market strategy, product launches, and adoption of these product lines. Some launches may be improvements to existing functionality based on user feedback, while others are more 0 → 1 initiatives that serve as new vectors of growth for our business.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you’ll do at Figma

• Take ownership of product marketing efforts with responsibility for driving end-to-end go-to-market efforts
• Lead creative product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
• Drive deeper engagement of our product through a variety of educational content—blog posts, product tips, best practice guides, live streams, and more
• Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

We’d love to hear from you if you have

• 6+ years in product marketing or a related role
• Direct experience operating as a full-stack marketer, leading cross-functional initiatives from ideation to execution and measurement
• Demonstrated ability to learn new products and industries—unafraid to dive into the nitty-gritty technical details
• Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations

While it’s not required, it’s an added plus if you also have

• Both B2B and B2C marketing experience
• Experience with product and brand design/web development tools
• Experience working on emerging audiences and products

At Figma, one of our values is Grow as you go

We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below. Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Benefits

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.