Product Marketing Manager, Education

Flywire1; Boston (MA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

ESPP

Digital Disconnect

FlyBetter Days

Wellbeing Programs

Career Mobility

Job summary

Flywire is seeking a Product Marketing leader to shape positioning, ICPs, and messaging for Education solutions, translating complex capabilities into compelling narratives. You will own GTM launches, enablement, and close collaboration with Product, Sales, and RevOps to drive pipeline and revenue growth.

You will synthesize customer insights, build buyer personas, and continuously refine strategies using AI-driven workflows to increase speed, scale, and impact across global teams.

Qualifications

• 5–8 years of B2B product marketing experience in SaaS, payments, fintech, or similar environments.
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue.
• Strong commercial and product instincts, with understanding of B2B buying cycles and enterprise sales motions.
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers.
• Comfortable operating cross-functionally and partnering with Product, Sales, and broader commercial teams.
• Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale.
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches.
• Strong communication skills, both written and verbal, with the ability to influence across teams.
• Highly organized, able to manage multiple priorities without losing attention to detail.
• Bias toward action with a focus on execution and outcomes.

Responsibilities

• Define clear, differentiated positioning and value propositions for Education solutions.
• Own Ideal Customer Profiles and buyer personas grounded in customer and market insight.
• Translate complex software and payments capabilities into simple, compelling narratives.
• Ensure consistency across Product, Marketing, and Sales.
• Lead go to market strategy for launches, releases, and commercial initiatives.
• Partner with Product to turn roadmap into market ready messaging and materials.
• Drive coordinated execution across Sales, Marketing, and Partnerships.
• Continuously refine approach based on performance and feedback.
• Build and maintain high quality enablement materials including decks, battlecards, demos, and value narratives.
• Equip Sales and Relationship Management teams to position and sell effectively.
• Partner with Sales and RevOps to improve win rates, deal quality, and conversion.
• Support deal strategy in competitive situations with clear articulation of value.
• Synthesize customer feedback, win loss insights, and field input into actionable direction.
• Build a strong understanding of buyers, market dynamics, and competition.
• Feed insights back into positioning, targeting, and product decisions.
• Use AI to improve speed and quality across content, messaging, and research.

Job description

The Opportunity:

As Flywire continues to scale its Education software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact.

This role sits at the intersection of Product and Go to Market. The focus is straightforward: make our solutions easy to understand, easy to sell, and clearly differentiated. You will shape how we position our products, how we go to market, and how we enable teams to win. The output shows up in pipeline quality, conversion, and revenue.

You will connect product strategy, customer insight, and commercial execution. That means sharpening our story, targeting the right customers, and ensuring consistency across every touchpoint. It also means bringing real feedback from the field back into how we evolve both messaging and product direction.

What you’ll do:

Positioning, ICP, and Messaging

• Define clear, differentiated positioning and value propositions for our Education solutions
• Own Ideal Customer Profiles and buyer personas grounded in customer and market insight
• Translate complex software and payments capabilities into simple, compelling narratives
• Ensure consistency across Product, Marketing, and Sales

Go to Market and Launch Execution

• Lead go to market strategy for launches, releases, and commercial initiatives
• Partner with Product to turn roadmap into market ready messaging and materials
• Drive coordinated execution across Sales, Marketing, and Partnerships
• Continuously refine approach based on performance and feedback

Enablement and Revenue Impact

• Build and maintain high quality enablement materials including decks, battlecards, demos, and value narratives
• Equip Sales and Relationship Management teams to position and sell effectively
• Partner with Sales and RevOps to improve win rates, deal quality, and conversion
• Support deal strategy in competitive situations with clear articulation of value

Customer Insight and Market Feedback

• Synthesize customer feedback, win loss insights, and field input into actionable direction
• Build a strong understanding of buyers, market dynamics, and competition
• Feed insights back into positioning, targeting, and product decisions

AI Driven Execution

• Use AI to improve speed and quality across content, messaging, and research
• Experiment with workflows that increase productivity and scalability
• Help shape how the team incorporates AI into day to day execution

What we’re looking for:

• At least 5 to 8 years of B2B product marketing experience across SaaS, payments, fintech, or similar environments
• Proven track record owning positioning, go to market launches, and enablement with clear ties to pipeline, conversion, and revenue
• Strong commercial and product instincts, with a clear understanding of B2B buying cycles and enterprise sales motions
• Ability to translate complex products into simple, compelling value propositions that resonate with buyers
• Comfortable operating cross functionally and partnering closely with Product, Sales, and broader commercial teams
• Hands on experience using AI in day to day marketing workflows, with a focus on improving speed, quality, and scale
• Curiosity and willingness to continuously evolve how work gets done and experiment with new approaches
• Strong communication skills, both written and verbal, with the ability to influence across teams
• Highly organized, able to manage multiple priorities without losing attention to detail
• Bias toward action with a focus on execution and outcomes

Nice to have

• Experience in payments, fintech, or vertical SaaS platforms
• Experience supporting multi product or platform environments
• Experience directly tying product marketing efforts to pipeline and revenue outcomes

What We Offer:

• Competitive compensation
• Employee Stock Purchase Plan (ESPP)
• Competitive time off, including Digital Disconnect and FlyBetter Days to volunteer in a cause you believe in.
• Wellbeing Programs (Mental Health, Wellness, Yoga/Pilates/HIIT Classes) with Global FlyMates
• Be a meaningful part in our success - every FlyMate makes an impact
• Great Talent & Development Programs (Managers Taking Flight - for new or aspiring managers, OneFlywire Career Mobility)

Work with brilliant people globally. Learn more about their journeys by checking out #InsideFlywire on social media.

The US base salary range for this full-time position is $100,000 - $120,000 and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work loc