Product Marketing Manager, Early Stage

Creativefuego; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Creativefuego is seeking a Product Marketing Manager to lead initiatives for early stage customer growth. This remote-first position entails developing strategies, messaging, and executing product launches to position Pulley as a premier equity management solution. If you thrive in a collaborative, high-performance environment, we’d love to talk.

Benefits

Health insurance

Unlimited PTO

401(k) Match

Qualifications

• 5 years of experience in product marketing.
• Experience with AI and/or crypto.
• Skilled in setting and focusing on impactful goals.

Responsibilities

• Develop and execute strategies for customer growth.
• Create compelling messaging and content for early stage companies.
• Collaborate with product teams for product launches.

Skills

Positioning

Messaging

Launch management

Customer Focus

Writing Ability

Job description

Pulley's mission is to make it easier for anyone to start a company. We believe that more startups should exist and that founder-led companies are more successful in the long term. With Pulley's cap table management tools, companies can better understand and optimize their equity for the long term. Starting a company is hard enough. Managing equity shouldn’t be.

We’re a high-performing team looking for passionate, execution-focused, self-starters to help us build equity management tools for founders. Pulley is growing quickly with over 400 customers.

Our trajectory is fueled by top investors like Founders’ Fund, Stripe, General Catalyst, Caffeinated Capital, 8vc, Elad Gil, among other great angels. All of our growth has been organic, and we’re growing the team to meet the demand.

Product Marketing Manager - Early Stage

We are seeking a Product Marketing Manager to lead our early stage customer growth initiatives. You'll develop and execute strategies to attract and retain our core customer while positioning Pulley as the premier equity management solution for scaling organizations.

• Product Marketing Strategy: Develop positioning and messaging that resonates with early stage companies. Help build the foundation for Pulley's company-wide positioning strategy.
• Positioning: Create compelling messaging and content for early stage companies, focusing on products and features that resonate with this specific customer segment.
• Product Launches & GTM: Collaborate with product teams to inform the roadmap based on customer insights. Develop, lead, and execute successful product launches and ongoing marketing campaigns. Develop assets to support the GTM teams including sales enablement materials such as decks, one-pagers, case studies, solution briefs, and newsletters.
• Content Strategy: Be the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral.
• Master Collaborator: Work cross-functionally with product, sales, design, communications, support, etc.
• Partnerships: Work with our partners on co-marketing efforts, including collaborations with YC and other startup ecosystem influencers.
• Experience: 5 years of experience in product marketing.
• Strategy & Execution: Ability to balance strategic vision and operational excellence, from setting high-level team strategy to planning launches and conducting competitive research.
• Core Competencies: Positioning, messaging, launch management, partner marketing.
• Marketing Breadth: Understanding partnerships, channel, content, and communications strategies in addition to product marketing.
• Writing Ability: Experience in creating short-form and long-form content, comfortable with AI tools.
• Experience with AI and/or crypto.
• Customer Focus: Developed marketing strategies that prioritize customer needs while achieving growth goals.
• Goal Setting & Prioritization: Skilled in setting and focusing on impactful goals.

We are a remote-first team with an office in San Francisco. We do team offsites to meet in person.

US-Based Benefits:

• Health insurance
• Unlimited PTO
• 401(k) Match

TL&DR - Pulley is a unique fit for those who align with our values and culture. We value first principles thinking, shipping and iterating, honesty and consideration, and a can-do attitude. If you’re passionate about building a great company and thrive in a collaborative environment, we’d love to talk!

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