Product Marketing Manager, Discovery

Roblox; San Mateo (CA); Hybrid; USD 217,130 - 263,710; Full time

Job summary

Roblox is seeking a Product Marketing Manager to drive the marketing strategy for content discovery products. Located in San Mateo, California, this role involves collaborating with cross-functional teams to shape user experiences and engagement.

The ideal candidate will have over 7 years of product marketing experience and expertise in omnichannel strategies. This high-visibility role will significantly impact how users explore Roblox.

Qualifications

• 7+ years of product marketing experience, preferably on a global platform.
• Experience leading omnichannel product marketing strategies.
• Proficient in messaging and positioning strategies.

Responsibilities

• Drive marketing strategy for content discovery products.
• Develop content that educates users and stakeholders.
• Anticipate market trends and product needs.

Skills

Product marketing experience

Omnichannel strategies

Messaging and positioning

Cross-functional alignment

Attention to detail

Job description

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

We are looking for a Product Marketing Manager to partner closely with our User and Discovery group. The User and Discovery group is building innovations to enable 1 billion people to connect, play, learn, and work together. Our vision is for every user to discover the best next action and that every creation connects to the right audience. Our Discovery systems leverage real time signals, advanced machine learning techniques and user interface/experience changes to compel users to join the right experiences. The relevant Roblox product surfaces include search, discover, home page, new user experience and notifications. This person will drive the marketing strategy, including positioning, messaging, and channel planning for all critical product features.

You’ll partner closely with design, engineering, data science, and creator teams to build simple, powerful discovery journeys that feel personal and intuitive for users while helping creators grow vibrant, engaged audiences. This is a fast-paced, high-visibility role where your work will reach tens of millions of people and play a central part in shaping how users explore Roblox—and the future of Roblox itself.

You will report to the Director of Consumer Product Marketing. This role is located at our headquarters in San Mateo, California.

You will:

• Drive the marketing strategy, messaging, and positioning for all our content discovery products: search, discover, home page, Moments, notifications, and more.
• Develop compelling, evergreen content that educates users and all stakeholders (developers, creators, influencers, etc. as relevant) on the product experience and drives use and engagement.
• Anticipate movement within our competitive space and users to predict market trends and product needs.
• Work with Product, Engineering, Marketing, Comms, Partnerships, and Developer teams. Become a trusted advisor to these departments. Lead alignment with leadership on compelling strategies and sensitive topics.
• Communicate product details internally and externally. The goal is to make sure that all team members are up-to-speed on launch details and external stakeholders have a smooth onboarding on any changes to their experience.
• Partner with Product Management to support the vision for our roadmap through the eyes of developers and users.
• Communicate compelling feedback to fuel improvement to existing products and communication.

You have:

• 7+ years of product marketing experience preferably with a global platform, working on products that are driven by ranking.
• Experience leading omnichannel product marketing strategies.
• Proficient in messaging, positioning and marketing/content strategy.
• Experience driving cross-functional alignment and working with product stakeholders at all levels.
• Collaborative, globally minded with a high level of audience focus and instincts for partner, creator and user needs.
• Be hands‑on with individual projects.
• High attention to detail including precise and effective communications.

Annual Salary Range $217,130—$263,710 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H‑1B sponsorship at this time.