Product Marketing Manager, Ads

Roblox; San Mateo (CA); On-site; USD 217,130 - 263,710; Full time

Benefits offered by this job

Equity compensation

Benefits as described on the company page

Job summary

Roblox is seeking a Product Marketing Manager for our Ads and Brands product team. This role involves leading the strategy and go-to-market execution for advertising products that empower creators. The ideal candidate has over 6 years of product marketing experience within a global technology and advertising platform.

Responsibilities include developing content, conducting market analysis, and collaborating cross-functionally to optimize product marketing efforts. The position is based in San Mateo, CA, with a hybrid work model.

Qualifications

• 6+ years product marketing experience with a global technology and advertising platform.
• Experience in advertising, commerce, and creator monetization.
• Ability to present at all levels of the organization.

Responsibilities

• Lead the launch process and drive the go-to-market strategy for Ads and Brands Group products.
• Develop compelling content that educates and inspires creators to advertise.
• Track, analyze, and report on marketing campaigns and content performance.

Skills

Product marketing experience

Messaging and positioning

Omnichannel marketing strategies

Customer focus

Job description

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Roblox is seeking a Product Marketing Manager for our Ads and Brands product team. As the PMM, you will partner closely with the product owners for our advertising products that allow our creators to reach the next generation on Roblox by advertising and grow their earnings from publishing in-game ads. You will be a core part of leading the strategy and go-to-market execution for these solutions while working closely with our Brand Partnerships team that interfaces with brands and creators. You will be instrumental in crafting and driving a winning strategy for Roblox's advertising ambitions, significantly contributing to the company's growth and market leadership.

This role will be based at our headquarters in San Mateo, CA (hybrid with Tues-Thurs onsite).

You Will:

• Lead the launch process and drive the go-to-market (GTM) strategy, messaging, content creation and positioning for Ads and Brands Group products and policies.
• Develop compelling, evergreen product content that educates and inspires creators to advertise on our platform across our creator-focused channels.
• Stay on the pulse of the advertising and gaming industry and nurture and develop our advertising industry and creator partnerships.
• Track, analyze, and report on marketing campaigns and content performance, providing insights and recommendations for optimization.
• Foster deep cross‑collaboration between Brand Partnerships, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events and Creative teams. Become a trusted advisor to these teams.
• Report to the Director of Economy Product Marketing.

You Have:

• 6+ years product marketing experience with a global technology and advertising platform, with a preference for experience in advertising, commerce and creator monetization.
• Deep experience partnering with sales or creator‑facing teams from leading product education and objection handling to gathering actionable product insights from partnership teams and end customers.
• Proficient in messaging, positioning and marketing/content strategy for advertisers and creators. Collaborative, perpetually curious with an extremely high-level of customer focus.
• Experience leading omnichannel marketing strategies. Experience driving deep internal partnerships, cross‑functional alignment and working with stakeholders at all levels.
• Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
• Experience presenting at all levels of the organization, including executive leadership.
• Passionate about supporting new business models, creator monetization and building an advertising business.

For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job‑related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full‑time employees are also eligible for equity compensation and for benefits as described on this page.

Annual Salary Range

$217,130 — $263,710 USD

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only, please note the Company may not be able to employ candidates for this role who have United States work authorization related to certain U.S. visa categories, or support future H-1B sponsorship at this time.