Product Marketing Manager: Developer Tools & Launch Lead

650 Industries, Inc.; United States; À distance; USD 120 000 - 180 000; Plein temps

Résumé du poste

Expo is seeking a Product Marketing Manager to own the engine behind launches, shaping go-to-market stories for open source libraries and paid services like EAS Build, Workflows, Update, Hosting, and Launch. You will craft messaging for developers and executives, drive GTM plans, and expand Expo's TAM in a remote-friendly, fast-paced startup environment with ~50 employees.

The ideal candidate has 2+ years of SaaS product marketing experience, preferably in developer tools or cloud platforms, and

Qualifications

• 2+ years of SaaS product marketing experience, preferably in developer tools or cloud platforms.
• Entrepreneurial instinct to run hard at ambiguous problems without waiting for permission.

Responsabilités

• Own the release and launch engine: Run our product launch process end to end, set cadence, build checklists, and be accountable for launch quality and impact.
• Bring pace and accountability: Drive launches and major updates with urgency and ownership, coordinating with Product and Sales to maximize adoption.
• Adopt agentic workflows aggressively: Use AI tools to compress time from feature-ready to fully launched and continually improve workflows.
• Product positioning and messaging: Develop narratives that differentiate Expo, highlighting the unification of open source and cloud services for developers.
• Content and collateral: Create product sheets, case studies, sales enablement, and web content communicating Expo’s value.
• Customer insights: Lead ICP and buyer persona development and run voice-of-customer programs to reflect developer and enterprise needs.
• Enterprise motion: Partner with Sales on pitch decks, ROI stories, and executive narratives to expand Expo’s footprint in large organizations.
• Market intelligence: Conduct ongoing research and competitive analysis in mobile, web, and AI development to shape positioning.
• Community engagement: Collaborate with DevRel and Events on product-centric sessions, demos, and campaigns.

Description du poste

Expo is seeking a Product Marketing Manager to own the engine behind launches, shaping go-to-market stories for open source libraries and paid services like EAS Build, Workflows, Update, Hosting, and Launch. You will craft messaging for developers and executives, drive GTM plans, and expand Expo's TAM in a remote-friendly, fast-paced startup environment with ~50 employees.

The ideal candidate has 2+ years of SaaS product marketing experience, preferably in developer tools or cloud platforms, and