Product Marketing Manager, Credit & Commerce

Block, Inc.; California (MO); Remote; USD 149,000 - 270,000; Full time

Job summary

An innovative firm is seeking a Product Marketing Manager to spearhead the strategy and execution of its credit and commerce offerings. This role involves collaborating with various teams to position, launch, and grow products designed to enhance users' financial flexibility. As a key member of the marketing team, you'll influence product strategy and develop go-to-market plans that drive impactful results. If you have a passion for consumer products and a deep understanding of credit markets, this is a fantastic opportunity to make a significant impact in a rapidly growing area of the business.

Benefits

Remote Work

Medical Insurance

Flexible Time Off

Retirement Savings Plans

Modern Family Planning

Qualifications

• 8-10+ years in consumer product marketing focused on credit and commerce.
• Proven ability to measure and optimize credit product adoption.

Responsibilities

• Lead strategy and execution for credit and liquidity offerings.
• Develop product positioning and messaging for credit and commerce.

Skills

Consumer Product Marketing

Credit Products Knowledge

Data Analysis

User Financial Behavior Understanding

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Job description

Product Marketing Manager, Credit & Commerce

Remote

Bay Area, CA, US

Posted Date: 04/23/25

Posted yesterday

The Role

Cash App is looking for a Product Marketing Manager – Credit & Commerce to lead strategy and execution for our credit and liquidity offerings. This includes Cash App Afterpay, Cash App Borrow, and future lending and shopping products designed to help our users manage short-term financial flexibility.

You'll own how we position, launch, and grow these products—working closely with Product, Brand, Creative, and Analytics to reach new users, deepen engagement, and ensure our features deliver meaningful value. If you're a customer-obsessed product marketer with experience in credit, lending, or shopping products, this is an opportunity to shape one of the most important growth areas at Cash App.

As a core member of the Cash App Product Marketing team, you'll do more than just support launches. You'll influence product strategy, define positioning, and craft go-to-market plans that drive measurable impact.

You Will

• Partner with Product to align understanding of product roadmaps and develop marketing roadmaps
• Develop product positioning and messaging for credit and commerce offerings
• Develop quarterly and annual plans and set strategic OKRs aligned with marketing and Cash App goals
• Build strategies to more effectively drive shopping behaviors across Cash App Afterpay
• Gain buy-in from Product, Customer Insights, and Brand Strategy teams on positioning
• Drive growth of key Credit and Commerce products among a highly segmented audience with distinct needs
• Develop continuing strategies to manage brand convergence of Cash App and Afterpay, leveraging data and user insights to inform recommendations
• Manage campaign development and creative output with Cash App Creative team
• Lead campaign recaps and effectiveness measurement
• Partner with Brand Strategy on creative brief development
• Cross-Functional Leadership
  • Present go-to-market strategies and results to senior leadership
  • Influence decision-making across product and business teams, including product construct
  • Collaborate with Customer Insights, Data Science, and Finance to define success metrics
• Insights & Measurement
  • Monitor and optimize performance of credit and commerce products across channels
  • Lead comprehensive campaign recaps highlighting performance and learnings
  • Use insights to inform future product positioning and marketing strategies
  • Identify opportunities to optimize user adoption and engagement of credit offerings

You Have

• 8-10+ years in consumer product marketing, with focus on credit and commerce
• Deep understanding of credit products, including: APR and lending pricing structures, Credit marketing and impact of user eligibility, Affiliate networks and commerce platforms
• Demonstrated ability to understand and advocate for user financial needs
• Experience using data to identify credit product opportunities
• Deep knowledge of credit industry trends and regulatory landscape
• Strong understanding of user financial behavior and decision-making
• Proven ability to measure and optimize credit product adoption
• Excellence in communicating complex financial products simply
• Experience presenting to and influencing senior leadership

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible.

While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions.

Zone A:

$180,000 — $270,000 USD

Zone B:

$167,400 — $251,200 USD

Zone C:

$158,400 — $237,600 USD

Zone D:

$149,400 — $224,200 USD

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offerings.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people.