Product Marketing Manager — Consumer Launch Leader

The Weather Company; New York (NY); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Flexible Time Off

Medical insurance options

401K match

Health/Dental/Vision coverage

Family benefits

Job summary

The Weather Company is seeking a Product Marketing Manager in New York to build a new Consumer Product Marketing function from the ground up. You will shape go-to-market strategy for key consumer launches across web and mobile, defining who launches are for, why they matter, and how we bring them to market to drive engagement.

You will partner with Product, Lifecycle Marketing, and Comms to ensure launches stick, build operating systems, and drive sustained user engagement and retention across

Qualifications

• 5+ years in product marketing, product strategy, or equivalent go-to-market experience.
• Experience owning end-to-end positioning and launches with business impact.
• Experience marketing across web and mobile platforms and understanding cross-channel dynamics.
• Ability to translate strategy into executable plans, timelines, and cross-functional workflows.
• Data-informed marketer with experience defining success metrics and iterating post-launch.
• Strong storytelling to translate product capabilities into consumer-facing narratives.
• Experience leading launch cadences: requirements, milestones, kickoffs, reviews, retros.

Responsibilities

• Define GTM calendar and core processes for the Product Marketing function, from intake to post-launch review.
• Own go-to-market strategy and launch plans for new consumer products across web and mobile, including audience definition and positioning.
• Lead audience definition, value proposition, and positioning for priority launches.
• Align cross-functional partners on product targeting and market win strategies.
• Collaborate with Lifecycle Marketing to drive engagement, lifecycle campaigns, and in-app messaging.
• Gather consumer, market, and competitive insights to inform product decisions pre- and post-launch.
• Craft compelling narratives that translate technical capabilities into high-value stories for users.
• Coordinate launches across web and mobile and external channels to drive awareness and adoption.

Skills

Product marketing

Go-to-market strategy

Cross-functional collaboration

Audience definition

Storytelling & messaging

Analytics & metrics

Education

Bachelor's degree

Job description

The Weather Company is seeking a Product Marketing Manager in New York to build a new Consumer Product Marketing function from the ground up. You will shape go-to-market strategy for key consumer launches across web and mobile, defining who launches are for, why they matter, and how we bring them to market to drive engagement.

You will partner with Product, Lifecycle Marketing, and Comms to ensure launches stick, build operating systems, and drive sustained user engagement and retention across