Product Marketing Manager, Consumer

iDme Technologies Corp; Mountain View (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

ID.me is seeking an experienced Product Marketing leader to shape messaging for the consumer-facing digital identity wallet and verification experience. You will work across product, engineering, design, and legal to translate privacy and security into clear, trusted consumer communications.

This role focuses on growth-oriented messaging for wallet features and related services, with end-user trust at the core.

Qualifications

• 8 years in product marketing, ideally with exposure to regulated or trust-sensitive sectors.
• Experience partnering with Product, Eng, Design, Legal on launches and positioning.
• Comfort using funnel metrics and data in decision making.
• Experience with Legal/Trust & Safety on external-facing language.
• Excellent written communication with readiness for redlines.

Responsibilities

• Own positioning and messaging for the consumer-facing digital identity wallet and verification experience.
• Translate privacy and security practices into consumer-facing copy that builds trust.
• Drive transactions growth with improved product messaging and lifecycle communications.
• Lead go-to-market for consumer-facing feature launches (Wallet updates, affiliate program, self-service features).
• Ensure messaging consistency across blog, social, help center, and support channels.
• Advocate for end-user perspective in B2B/B2G context and resolve conflicts with partner requirements.
• Spearhead consumer research to inform marketing and product roadmap.
• Monitor public sentiment and coordinate with Comms/PR on crisis responses.

Skills

Product marketing

Cross-functional collaboration

Data-driven decision making

Written communication

Regulated trust-sensitive experience

Job description

Mountain View, California, United States

Company Overview

ID.me is the next-generation digital identity wallet that simplifies how individuals securely prove their identity online. Consumers can verify their identity with ID.me once and seamlessly login across websites without having to create a new login and verify their identity again. Over 175 million users experience streamlined login and identity verification with ID.me at 22 federal agencies, 50 state government agencies, and more than 100 healthcare organizations. Over 600 consumer brands use ID.me to verify communities and user segments to honor service and build more authentic relationships. ID.me’s technology meets the federal standards for consumer authentication set by the Commerce Department and is approved as a NIST 800-63-3 IAL2 / AAL2 credential service provider by the Kantara Initiative. ID.me is committed to “No Identity Left Behind” to enable all people to have a secure digital identity. To learn more, visit https://network.id.me/ .

ID.me is a full-time, in-office culture. Unless a specific job description explicitly states otherwise, all roles are on‑site five days per week at one of our offices in McLean, VA; Mountain View, CA; New York City, NY; or Tampa, FL. Certain roles — such as field-based sales or other remote‑by-design positions — may have different work arrangements as noted in their individual postings.

At ID.me, we embrace the thoughtful use of AI tools in our daily work and there are even occasions where we leverage AI in our hiring process. However, during the interview process, we want to understand your individual skills and experiences. Therefore, we have guidelines on how AI can be appropriately used during your application and interviews which can be found here .

About the Role

ID.me sits at a unique intersection: our paying customers are governments and enterprises, but the end user of the product is an individual trying to prove who they are — often at a moment of friction, stress, or suspicion (filing taxes, claiming unemployment, getting a discount). This role owns the marketing that shapes how that individual experiences, trusts, and completes their journey with ID.me.

This is not classic consumer product marketing. You're not driving people to choose ID.me the way they'd choose a streaming service — in most cases, they arrive because a partner (IRS, a state agency, a retailer) prompts it. Your job is to build trust in a category with little consumer awareness: digital identity verification and management while marketing the consumer-facing products people do choose voluntarily — the ID.me Wallet, government services and benefits hub, and shopping discounts for military, students, seniors, and everyone in-between.

What You'll Do

• Own positioning and messaging for ID.me's consumer-facing digital identity wallet and verification experience — clear, honest language about what data is collected, why, and how it's protected
• Partner with Product, Trust & Safety, and Legal to translate privacy and security practices into consumer-facing communication that builds trust rather than triggering suspicion
• Drive transactions growth with improved product messaging, in-flow copy, and lifecycle communications (this is a measurable, growth-adjacent responsibility, not brand marketing)
• Lead go-to-market for consumer-facing feature launches (Wallet updates, commerce and affiliate program expansion, self-service account features)
• Drive internal messaging houses and external comms for consumers that is easy to understand, competitively unique, and consistent across channels like blog posts, social, help center, and member support.
• Serve as the voice of the end consumer in a company whose commercial relationships are B2B/B2G — push back internally when partner requirements conflict with consumer trust or usability
• Own consumer research and voice-of-customer synthesis to inform both marketing and product roadmap
• Monitor and respond to public sentiment/reputation issues specific to identity verification and biometric data (this function has real crisis-comms adjacency — scope with Comms/PR)

What We're Looking For

• 8 years in product marketing, ideally with at least some exposure to regulated, trust-sensitive, or security/identity categories (fintech, healthcare, insurance)
• Experience working with Product, Eng and Design functions on launches, product overviews and positioning, and lifecycle.
• Comfort working with data on funnel/completion metrics, not just brand awareness metrics.
• Experience partnering with Legal, Trust & Safety, or Compliance functions on external-facing language.
• Excellent written communication — this role writes copy that gets legally reviewed constantly; someone allergic to redlines will be miserable here

ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy . If you provide ID.me with any personally identifiable information you confirm that you have read and agree to be bound by the terms and conditions set out in our Privacy Policy.

ID.me participates in E-Verify.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in ID.me’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

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