Product Marketing Manager – Commerce

Jobtailor; Boston (MA); On-site; USD 103,000 - 128,000; Full time

Benefits offered by this job

Health benefits

Learning budget

Parental leave

Equity program

Job summary

commercetools is seeking a Product Marketing Manager, Commerce to shape how we position and share our composable commerce platform. You will translate complex product capabilities into clear messaging for both B2B and B2C audiences.

You’ll lead GTM for core domains such as Search, Catalog Management, and Pricing & Promotions, collaborating with Product, Engineering, Sales, and Analyst Relations to ground stories in real product capability.

Qualifications

• 4+ years of PMM experience in B2B/SaaS (ideally in commerce or complex multi-buyer tech).
• Adaptable and curious in B2C/B2B contexts with fast-paced priorities.
• Technical translator able to turn product details into value propositions.
• End-to-end ownership of positioning and cross-functional GTM strategies.

Responsibilities

• Lead positioning and GTM for core commerce domains (Search, Catalog Management, Pricing & Promotions).
• Bridge technical capabilities and business outcomes for diverse buyers.
• Create assets (pitch decks, talk tracks, enablement) for Sales.
• Produce case studies, webinars, analyst materials using market intelligence.
• Collaborate with Product Leadership, Engineering, Sales, and Analyst Relations.
• Define GTM success metrics and report on adoption and pipeline impact.

Skills

PMM experience

B2B/SaaS

Adaptable & Curious

Technical translator

End-to-end ownership

AI & workflow aptitude

Sharp communication

Composable platforms

Tools

GTM assets

Job description

About commercetools

Real innovation starts with a strong foundation, and at commercetools, that comes from the perfect balance of our product and our people. Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers. The kind of people who not only created composable commerce but also shaped the culture of experimentation that idea unlocked. Together they are the engine of commerce innovation today. At commercetools, we power the next era of commerce for our customers. Whether it’s AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world’s most ambitious companies experiment, scale, and grow without limits. Here the best idea wins, not the loudest voice. You will have the tools, trust, and space to not only build the future of commerce, but to build your own. Your Impact Commerce isn’t one single puzzle, it’s a vibrant mix of interconnected experiences. It’s about how people discover products, how catalogs are organized and enriched, how pricing and promotions adapt, how orders seamlessly flow, and how buying sneakers online feels completely different from sourcing industrial parts. We’re looking for a Product Marketing Manager, Commerce to help guide how we position and share our story across this landscape, highlighting how our platform and next‑gen AI capabilities power the future of digital shopping.

Responsibilities

You’ll start with an initial focus on key domains like Search, Product Catalog Management, and Pricing & Promotions. You’ll build deep, meaningful insight into each commerce capability, speaking comfortably across the global business. You’ll translate that deep technical knowledge into clear, empathetic messaging that resonates with B2C and B2B audiences alike, across diverse industries ranging from fashion retail to industrial manufacturing.

• Lead positioning and GTM for core commerce domains (Search, Catalog Management, Pricing & Promotions) from early product development to post-launch adoption.
• Bridge technical capabilities and business outcomes, tailoring stories that resonate with both B2C and B2B buyers across diverse industries.
• Create high-impact assets (pitch decks, talk tracks, enablement) that empower Sales to articulate domain value.
• Produce compelling case studies, webinars, and analyst materials, using market intelligence and competitive trends to refine messaging.
• Collaborate directly with Product Leadership, Engineering, Sales, and Analyst Relations to ensure stories are grounded in real product capability.
• Define GTM success metrics and report on adoption, pipeline influence, and overall narrative impact.

Strategic Influence: While this role doesn't have direct reports, you will be a key leader on our team setting the vision for how we talk about your focus areas, telling our AI and innovation story, and partnering closely with peers across Product, Sales, Customer Marketing, and Analyst Relations.

Supportive Team Environment: Reporting to our Sr. Director of Customer & Product Marketing, you’ll join a collaborative team of Product Marketing Managers who each champion their own areas of the portfolio while regularly sharing ideas and supporting one another.

Location & Hybrid Arrangement

This is a hybrid role, with three days a week spent together in our Boston office.

What Sets You Apart

• 4+ years of PMM experience in B2B/SaaS (ideally in commerce or complex multi-buyer tech).
• Adaptable & Curious: Comfortable navigating B2C/B2B commerce contexts and fast-paced environments with shifting priorities.
• Technical Translator: Proven track record of turning complex product details into clear value propositions for both technical and business audiences.
• End-to-End Ownership: Experience leading positioning, cross-functional GTM strategies, and managing senior stakeholders.
• AI & Workflow Aptitude: Proactive mindset using AI tools to optimize your workflow and stay ahead of emerging tech.
• Sharp Communication: Excellent written, verbal, and presentation skills.
• Nice to Have: Prior experience with composable, modular, or platform-style products. Familiarity with commerce ecosystems (Search, PIM, Order Management, etc.). Experience briefing major industry analysts (Gartner, IDC, Forrester).

Benefits

• Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support
• Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs
• Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition
• Equity participation program allowing you to share in our success

Company Culture & Values

Come as you are. Build with us. Your unique perspective is essential to our success. We are committed to building a team that reflects the world around us because we know it’s the only way to build the future. We celebrate our differences and have created a hiring process that’s fair, inclusive, and designed to let your talent shine. We proudly welcome applicants of every race, color, religion, gender identity, sexual orientation, age, and any other part of your identity that makes you who you are. As an equal opportunity employer, we believe that our strength lies in our diversity, and we invite you to be a part of our global community.

For more information on our diversity, equity, inclusion, and belonging practices, visit this page.

Compensation

Please note that the compensation range pertains to base pay US Pay Range $103,000 — $128,000 USD