Product Marketing Manager – B2C Solutions (Papers)

Holtzbrinck Publishing Group; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Join a pioneering technology company as a Product Marketing Manager for B2C solutions. You will lead product marketing strategies for the Papers reference management solution, focusing on user engagement and leveraging AI in your campaigns. Collaborate cross-functionally to enhance marketing content and drive product adoption, contributing to a vision that transforms research ecosystems.

Qualifications

• 5+ years of product marketing experience in B2C or SaaS.
• Demonstrated success in go-to-market strategies.
• Fluent in English with excellent writing skills.

Responsibilities

• Plan and execute go-to-market strategies for product launches.
• Define product positioning and messaging for users.
• Conduct competitive analysis and market research.

Skills

Product Marketing

Go-to-market strategies

Customer Research

Sales Enablement

Strategic Thinking

Communication

AI Integration

Job description

Product Marketing Manager – B2C Solutions (Papers)

We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Do you want to join us in achieving our vision?

We are a pioneering technology company, and our vision is of a future where a trusted and collaborative research ecosystem drives progress for all. We believe in better, open, collaborative and inclusive research. In creating the next generation of tools and working in partnership with the community we tackle some of the biggest challenges to research. In order to achieve our vision, we need innovative, inspiring and dynamic people to join our team. Want to join us?

Your new role

We’re looking for a dynamic, inquisitive, and experienced Product Marketing Manager to lead B2C product marketing for our Papers reference management solution. In this role, you’ll develop and execute go-to-market strategies, craft compelling positioning and messaging, enable sales efforts and support teams, and drive user adoption and engagement across our global user base.

We’re especially interested in candidates who are excited to leverage and experiment with AI— both in how we position our products and how we work. Whether it’s integrating AI capabilities into messaging, experimenting with AI-driven tools to enhance content and campaigns, or identifying new AI-related opportunities in the market, you’ll play a key role in shaping how we innovate in this space.

You’ll work cross-functionally with Marketing, Product, Customer Support, and Sales teams to ensure our products are clearly positioned, effectively communicated, and consistently supported in the market.

Please be aware that we may close this position early if we receive a high volume of applications, so we encourage you to apply promptly.

What you’ll be doing

• Plan and execute effective go-to-market (GTM) strategies for product launches and key feature releases.
• Define product positioning and messaging that resonates with researchers, students, and individual users.
• Conduct competitive analysis and market research to inform messaging and differentiation.
• Collaborate with Segment Marketing, Performance Marketing, and Customer teams to ensure alignment across all touchpoints.
• Create compelling product marketing content including blog posts, case studies, videos, product pages, and in-app messaging.
• Oversee in-product messaging to improve app engagement and value communication.
• Work with internal teams and agencies to brief and produce marketing collateral and content to support the buyer journey.
  
  

Cross-Functional Collaboration

• Partner with Product, Performance Marketing, Sales, and Customer teams to create and deliver coordinated campaigns and effective product storytelling.
• Enable Sales and Customer teams support with product-focused materials such as battlecards, playbooks, and presentations.
• Keep internal teams informed of product launches and positioning through clear communications and launch briefings.

Market Insight & Performance

• Conduct customer and competitor research to inform product strategy and campaign focus.
• Working with RevOps and Product, Track and report on key marketing metrics to optimize future initiatives.
• Stay up to date with industry trends and customer needs to identify opportunities for growth.

What you’ll bring to the role

• A strategic thinker who’s also hands-on, curious, and driven to get things done.
• Excited by the potential of AI and eager to explore how it can be applied in product marketing.
• Able to juggle multiple priorities and adapt in a fast-paced environment.
• An excellent communicator, both written and verbal, with strong attention to detail.
  Collaborative and comfortable working across teams and functions

Required skills and knowledge

• 5+ years of product marketing experience, ideally in B2C or SaaS environments.
  Demonstrated success in developing go-to-market strategies and delivering customer-focused messaging.
  Experience with customer research, campaign planning, and sales enablement.
  Strong organizational and time-management skills.
• Fluent in English with excellent writing skills.
• Must be based on East Coast US or able to work on EST timezone

Living our Values

We invest in, nurture and support innovative businesses and technologies that make all parts of the research process more open, efficient and effective.

The talent we secure is fundamental to us achieving our vision and our growth plans. The values we live by are:

We are brave in the pursuit of better

We are collaborative and inclusive

We are always open-minded

We are from and for the community

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.

You did not find what you are looking for?

We are looking forward to your speculative application.