Product Marketing Manager - (Auto Fleets, SaaS, Government)

Astrohire; Glendale (AZ); On-site; USD 80,000 - 100,000; Full time

Job summary

A leading company in fleet management software is seeking a Product Marketing Manager to enhance product positioning and drive marketing strategies. This hybrid role offers opportunities for remote work and requires collaboration across teams to ensure effective product launches and customer engagement.

Benefits

Unlimited PTO

Generous Holiday Schedule

Life Insurance

Qualifications

• Experience in product marketing and go-to-market strategies.
• Ability to conduct qualitative research and analyze market trends.

Responsibilities

• Drive marketing campaign performance and improve messaging.
• Conduct customer and competitive insights research.
• Manage product and feature launches effectively.

Skills

Curious

Analytical

Strategic Executor

Master Storyteller

Empowering Collaborator

Job description

RTA Fleet, a leading FMIS - Fleet Management Software (SaaS) Solution provider, has partnered with AstroHire Recruitment. You'll work directly with AstroHire to pursue this full-time career opportunity.

This is a full-time, hybrid role (WFH available on Tues / Thurs) unless you aren't in the greater Phoenix-Metropolitan, AZ area. If you are outside the Phoenix Metro area, then it would be a fully remote role with a 15-20% travel expectation for conferences and tradeshows.

Apply now for>

Product Marketing

RTA was established in 1979 and is a certified Great Place to Work! Today, over 1000 fleet managers globally use RTA to drive fleet success. We offer a Performance-driven FMIS software platform and expert consulting to provide fleet managers with the tools they need to operate efficiently, giving them the ultimate confidence to serve their communities reliably.

EMPLOYEE SUCCESS

We recognize, as a family company, that our success relies on our employees, and we are grateful to have some of the very best! We believe in investing in our employees first and foremost. Culture : Humble, Hungry, and Smart

Apply now for>

Product Marketing

Description

Are you passionate about understanding customers deeply and crafting stories that resonate? Do you thrive on turning insights into impactful marketing strategies that drive results? Do you believe great marketing goes beyond flashy campaigns and lies in creating meaningful connections between products and the people who use them? Are you excited by the idea of being the go-to expert for product positioning and launches? Do you love collaborating across teams to bring ideas to life while empowering others to succeed? If so, keep reading...

The Marketing team at RTA is looking for a Product Marketing Manager . This person will play a critical role in driving the success of RTA's solutions by deeply understanding our market, crafting compelling messaging, and leading go-to-market strategies, and enabling our teams to sell. The right team member will embrace curiosity, storytelling, and execution to elevate RTA's position as a leader in the fleet management space. They'll thrive in a collaborative environment, own their role with confidence, and work tirelessly to ensure that our customers-government, transit, education, waste management, and food & beverage fleet managers, parts clerks, and automotive technicians-get the tools and expertise they need to succeed. This isn't just a job; it's an opportunity to make an impact in an industry that keeps communities running.

Does this sound like your groove? Apply now for>

Product Marketing

What We're Looking For

Someone who :

• Feels at home being a member of a healthy team. This means they aren't afraid to mix it up or be held accountable by the team and they are willing to hold others accountable as well. People with trust issues and insecurity need not apply. No, seriously.
• Fully embraces team health and eliminating the "5 dysfunctions of a team" (Patrick Lencioni)
• Will confidently own the product marketing manager role, while seeking collaboration and buy in from others.
• Is willing to lift boxes, clean floors, and hold doors if that's what it takes to get something done.
• Thinks of themselves less, while not thinking less of themselves.
• Understands the power and impact of their words and actions.
• Constantly looks for more : more to learn, more to do, and more opportunity.
• Loves to read, learn, grow, and stretch themselves. Extra points if you've read Obviously Awesome by April Dunford, Influence by Robert Cialdini, or anything from Seth Godin and Patrick Lencioni

Specifically for this job, someone who is :

• Curious and Analytical- Excels at digging deep into customer, market, and competitor insights to identify trends and opportunities.
• A Master Storyteller- Crafts compelling, audience-focused messaging that aligns teams, highlights product differentiation, and attracts customers by the masses.
• A Strategic Executor- Combines market knowledge and organizational alignment to launch impactful campaigns that drive acquisition and adoption.
• An Empowering Collaborator- Builds content and tools that empower teams to effectively sell, market, and support the product.

Apply now for>

Product Marketing

Requirements

Key Results Areas (aka the Job Outcomes)

• Lift in marketing campaign performance tied to improved messaging
• Adoption of positioning frameworks, sales decks, and GTM collateral by sales, marketing, and customer success teams
• Reduction in sales cycle length and sales win rates
• Pipeline growth through partner campaigns and enablement
• Feature adoption, usage, upsell revenue goals

Apply now for>

Product Marketing

Detailed Duties List :

Research and Intelligence

• Customer Insights : Conduct qualitative research to deeply understand buyers / users and drive go-to-market strategies.
• Competitive Insights : Deliver continuous competitive intelligence to support product vision, positioning, and campaigns.
• Collaborate across teams to refine our product positioning and messaging to be clear and compelling in our competitive market.
• Analyze product-market fit for our ideal customer profiles to ensure we are focused in the right markets, sharpen go-to-market strategies, and align teams.
• Audit and update website content to ensure consistent, differentiated product messaging and ensure we are marketing our best features, benefits, and use cases.
• Communicate the value of our partnerships / integrations to prospects and customers.
• Develop and publish product demo videos, workflow videos, and imagery to showcase RTA Fleet360 throughout our marketing efforts.

Product and Feature Launches

• Align and excite the organization for launches while defining success metrics with the Product team.
• Project manage the launch process, marketing strategy and tactics, with clear deliverables, launch tiers, and expectations for each.
• Enable upsell / cross-sell campaigns to increase revenue from existing customers.

Enablement

• Co-own channel partnerships activation strategies in 2024 to drive pipeline and revenue growth.
• Address sales feedback and provide content / tools to fill gaps in the sales cycle.
• Develop enablement content (storytelling, assets, buyer enablement) aligned to the sales process.
• Manage and track asset usage, message delivery, and market response to ensure effectiveness.

Apply now for>

Product Marketing

Work for a Company that Cares

What we do and how we do it evolves over time. But why we do it (and how we behave) should rarely, if ever, change. These two things are the heart and soul of our company. Our purpose has always been and will continue to be to help automotive fleets succeed.

Our Values & Culture

Humble, Hungry, and Smart are the values that drive us. Each team member brings a mix of these three traits to help us achieve our overall goal of helping fleets succeed.

Apply now for>

Product Marketing

We provide a comprehensive benefits package designed to promote your health and well-being.

• Unlimited PTO
• Generous Holiday Schedule
• Life Insurance

Apply now for>

Product Marketing

Create a job alert for this search