Product Marketing Manager: Ad Platform GTM & Adoption

Sam's Club; Bentonville (AR); On-site; USD 80,000 - 155,000; Full time

Benefits offered by this job

Health benefits

401(k)

Stock purchase

Life insurance

Job summary

Sam's Club Connect seeks a Manager, Product Marketing to drive advertiser-facing products and internal capabilities across Onsite Display, Sponsored Search, Sponsored Ads, and platformization. This role translates business needs into clear product, launch, and adoption priorities to fuel growth and efficiency.

You will partner with Product, Engineering, Sales, Marketing, Operations, Measurement and Launch Readiness to shape positioning, messaging, and go-to-market execution while building

Qualifications

• 4–6 years in product marketing, GTM, or related role.
• Experience supporting launches and adoption programs.
• Strong written and verbal communication skills.

Responsibilities

• Support go-to-market strategy and execution across display and sponsored products.
• Translate product capabilities into advertiser and user value propositions.
• Create enablement materials, playbooks, and launch communications.
• Partner with cross-functional teams to support adoption and training.

Skills

Product marketing

GTM strategy

Cross-functional

Education

Bachelor's degree

Job description

Sam's Club Connect seeks a Manager, Product Marketing to drive advertiser-facing products and internal capabilities across Onsite Display, Sponsored Search, Sponsored Ads, and platformization. This role translates business needs into clear product, launch, and adoption priorities to fuel growth and efficiency.

You will partner with Product, Engineering, Sales, Marketing, Operations, Measurement and Launch Readiness to shape positioning, messaging, and go-to-market execution while building