Product Marketing Manager – Remote Midwest

Automationtechies; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading automation company is seeking a Product Marketing Manager to drive go-to-market strategies and product positioning for long-term success. This remote position involves collaboration with various teams and direct customer engagement while offering opportunities for international travel and professional growth.

Qualifications

• 3+ years’ experience in product marketing management in automation or adjacent fields.
• Experience planning and executing product launches in global high-tech markets.
• Strong leadership and project management skills required.

Responsibilities

• Develop go-to-market strategy and plan for product offerings.
• Conduct market research and analysis to inform management decisions.
• Create technical marketing and sales enablement materials.

Skills

Leadership

Project Management

Presentation Skills

Growth Mindset

Education

Bachelor’s degree in motion control related engineering

MBA or MOT degree

Tools

Technical marketing materials

Promotional videos

Job description

Are you a strategic thinker with a passion for innovation and automation? Our client is looking for a dynamic Product Marketing Manager to join their team. This can be a remote position with travel to the Twin Cities area and to customer meetings.

This is a great opportunity to work as a Product Marketing Manager for an innovative and successful automation company! You will help to lead the company’s go-to-market activities, position the company’s product offering for long-term global success, and deliver market intelligence to internal stakeholders.

This role is both strategic and hands-on. Inside the organization, in this role you will interface regularly with marketing communications, sales and technical support, product management, and executive management. Outside the organization you will regularly interface with customers, partners, and industry experts.

Requirements

Key Skills and Qualifications

• Bachelor’s degree or higher in motion control related engineering field e.g. electrical, mechanical, industrial.

• 3+ years’ experience in a product marketing management role in the automation field or an adjacent field e.g. semiconductor manufacturing equipment, laser processing equipment, industrial robotics or similar.

• Experience planning and executing product launches in global high-tech industrial markets

• Experience creating technical marketing materials including promotional videos

• Strong leadership, project management, and presentation skills

• A growth mindset – desire to continually learn, adapt, and improve

• MBA or MOT degree – advantage

Travel

• Overnight international and domestic travel up to 25%, travel to Europe and Asia typically. Travel will be higher if remote.

Key Responsibilities

• Go-to-market strategy, planning, and execution

• Create go-to-market plans for the company’s product offering and launches, work in collaboration with stakeholders to execute them
• Create outlines for key marketing events (e.g. tradeshows, seminars), work in collaboration with stakeholders to execute them

Technical marketing and sales enablement materials

• Create and manage a portfolio of technical marketing materials: videos, presentations, website and social media content, white papers, etc.
• Create and manage a portfolio of sales enablement materials for colleagues and partners. Periodically present updated materials and provide sales training
• Define and manage processes for material creation and updates

Market intelligence

• Conduct market research to develop a deep understanding of market trends, needs, potential, opportunities, and threats
• Customer and partner interviews
• Attend tradeshows, conferences, and industry events
• Competitive analysis
• Analyze market reports and public domain information
• Generate reports for internal stakeholders based on your research and analysis. Highlight insights and recommendations to help inform management decisions.

6622