Product Marketing Manager, 3rd Party Apps Developer Strategy - Arm & AI

Microsoft Corporation; Redmond (WA); Hybrid; USD 83,000 - 168,000; Full time

Job summary

Join a pioneering team at a forward-thinking company as a Product Marketing Manager, where you'll drive innovative AI solutions for developers. This role offers the chance to shape the future of Windows by collaborating with top ISVs and leveraging cutting-edge technology like NPUs. You'll be at the forefront of creating compelling marketing strategies and value propositions that resonate with developers, ensuring their success on the Windows platform. If you're passionate about technology and storytelling, this is a unique opportunity to make a significant impact in a dynamic environment.

Qualifications

• 2+ years experience in Software development or Product Management.
• Experience using data and metrics to drive improvements.

Responsibilities

• Build strategy to scale ISVs on NPU including segmentation and adoption of Windows Copilot.
• Drive market research and manage ISV & Developer Advisory Board.

Skills

Product Marketing

Software Development

Data Analysis

Communication

Storytelling

Education

Bachelor's Degree in Marketing

Master's Degree in Marketing

Bachelor's Degree in Computer Science

Master's Degree in Computer Science

Tools

NPU (Neural Processing Units)

Windows Copilot

Job description

Product Marketing Manager, 3rd Party Apps Developer Strategy - Arm & AI

Redmond, Washington, United States

Date posted: Jan 29, 2025

Job number: 1788112

Work site: Up to 50% work from home

Travel: 0-25 %

Role type: Profession - Marketing - Product Marketing

Employment type: Full-Time

Overview

Windows is making significant strides in AI. We introduced a new category of PCs, Copilot+ PCs. These are the fastest, most intelligent Windows PCs ever built. Windows is used by more than 1.4B people around the world and developers and ISVs (Independent Software Vendors) are critical to shaping the software experiences for this massive user base across Windows including Copilot+ PCs.

We are looking for an experienced customer-obsessed Product Marketing Manager who has worked in a complex, matrixed environment with influential internal and external partners. In this role, you will have the unique opportunity to work on cutting-edge AI and partner with top-end ISVs to bring their AI experiences to life on Windows leveraging NPUs (Neural Processing Units) on Copilot+ PCs. You will be responsible for ISV segmentation, creation and delivery of value propositions and product pitches to ISVs. You will drive ISV enablement and build the pipeline for long tail ISVs building for the NPU, scale adoption of Copilot stack on Windows - Windows Copilot Runtime - and develop 3P (3rd party) ISV marketing strategy. You will also be responsible for further accelerating the Arm App compatibility strategy and execution, spanning multiple cohorts.

Developers/ISVs are the lifeblood of our ecosystem. The ideal candidate cares about developers, their growth on the Windows platform and has a knack for storytelling. The ideal candidate is skilled at balancing 3P ISV expectations with an evolving product roadmap and internal stakeholder alignment. Collaboration is vital. You will be an expert at cross-functional partnership, earning the trust of partners in Engineering, Marketing, Business Development and external partners.

Microsoft’s mission is to empower every person and every organization on the planet to achieve more, and we’re dedicated to this mission across every aspect of our company. Our culture is centered on embracing a growth mindset and encouraging teams and leaders to bring their best each day. Join us and help shape the future of the world.

Qualifications

Minimum Qualifications

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business
  • OR Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business
  • OR equivalent experience.
• 2+ years experience in Software development, Product Management, Tech Product Marketing or Technology Consulting.
• 2+ years experience using data and metrics to drive improvements.

Preferred Qualifications

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
  • OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
  • OR equivalent experience.
• Empathy for and understanding of developer persona and ability to communicate to developers.
• Ability to communicate professionally across teams and levels in ambiguous environments.
• Experience working on multi-disciplinary teams.
• Track record of thinking outside the box and successfully applying technology towards solving a product want or need.
• Experience with emerging businesses, launching ventures, or startups.
• Effective presentation skills and ability to communicate ideas articulately, in an executive setting.
• Proven ability to quickly pivot to problem solve and land a minimum viable product.
• Comfortable working in an ambiguous environment. Ability to take charge and lead.

Responsibilities

• Build the strategy and execution plan to scale the long tail of ISVs building on the NPU including ISV segmentation, prioritization and driving adoption of Windows Copilot Runtime capabilities with compelling value props and pitch decks.
• Partner with multiple Independent Hardware Vendors’ ISV programs and join forces to launch a unified and always-on Windows ISV program.
• Drive market research to gather rich insights. Establish and manage ISV & Developer Advisory Board – a consortium of consumer and commercial ISVs and developers partnering with multiple stakeholders to facilitate early concept/product feedback and roadmap validation.
• Identify compelling user scenarios, lead storytelling and demo showcases across key marketing moments highlighting 3P app capabilities and Windows platform capabilities.
• Establish gives/gets for ISVs and market differentiated use cases on user-facing marketing channels and collaborate with PR for joint press releases across 1P and 3P channels.
• Scale Arm compatibility strategy & execution to cover long tail ISVs across consumer, commercial and LoB Apps.
• Champion the Windows business and brand internally to build organizational understanding of key customers, business drivers and the strategic role Windows plays for Microsoft.

Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $83,400 - $167,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $108,900 - $183,000 per year. Certain roles may be eligible for benefits and other compensation.

Microsoft will accept applications for the role until February 2nd, 2025.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.