Product Marketing Manager

Addepar; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

A leading financial technology firm is seeking a Product Marketing Manager to drive the full product lifecycle and enhance client acquisition and retention. The ideal candidate has 4-8 years of product marketing experience, ideally in B2B SaaS or fintech. Responsibilities include developing product messaging, collaborating with teams, and managing market strategies. This role emphasizes customer advocacy and cross-functional collaboration to accelerate growth.

Qualifications

• 4-8 years of product marketing experience, preferably in financial services or fintech.
• Experience in accelerating market adoption through inbound and outbound marketing.
• Ability to translate technical features into customer benefits.
• Experience designing go-to-market strategies.

Responsibilities

• Champion customer experience from product development to adoption.
• Build relationships with sales and management teams.
• Define product positioning and messaging.
• Collaborate with teams to develop marketing materials.
• Produce thought leadership content.

Skills

Product marketing experience

B2B SaaS experience

Storytelling

Go-to-market strategies

Job description

Addepar is a global technology and data company that helps investment professionals provide the most informed, precise guidance for their clients. Hundreds of thousands of users have entrusted Addepar to empower smarter investment decisions and better advice over the last decade. With client presence in more than 50 countries, Addepar's platform aggregates portfolio, market and client data for over $8 trillion in assets.

The Role

We are seeking a Product Marketing Manager to join our expanding Product Marketing team. In this highly visible, strategic role that spans across the Addepar product portfolio, you will be responsible for supporting our solutions through the full product lifecycle from idea generation through launch as well as ongoing client acquisition and retention.

You’ll partner cross-functionally with our R&D, sales, and other go-to-market teams to drive positioning and messaging, refine our target audience and enhance segmentation, map the buyer and customer journey, expand to new markets, and more. We are looking for someone who is excited to support an established solutions portfolio with strong product-market fit and thrives in accelerating growth and driving further adoption across clients segments and geographies.

What You’ll Do

• Champion the customer from product development, to launch, through adoption and retention
• Become the expert in your client segments by developing a deep and continuously refined understanding of the market, buyer personas, customer journey, and sales cycle
• Build deep working relationships with the growing, dedicated sales and relationship management teams supporting their rapid growth and expansion
• Define product positioning and craft compelling product messaging that clearly articulates the Addepar’s value proposition in the market and resonates with the target audience
• Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources to support various solutions and use cases
• Stays close to the roadmap, managing the product and feature launch process in collaboration with Product, Marketing and GTM teams
• Produce regular thought leadership and product educational content to build brand awareness and solidify Addepar’s leadership in the space
• Research and monitor market, industry and competitive landscape identifying key trends and competitive positioning

Who You Are

• 4-8 years of product marketing experience. Experience with B2B SaaS, financial services or fintech preferred
• Full stack product marketer with experience accelerating market adoption applying both inbound and outbound product marketing competencies
• Gifted storyteller with excellent writing and communication skills who can succinctly translate sophisticated and technical features into customer benefits that resonate deeply with the intended audiences
• Ability to see the big picture across a large organization and articulate how each product and feature release complements the broader Addepar platform narrative
• Experience designing and rolling out go-to-market strategies from scratch while using multiple marketing channels and content types to drive awareness, engagement and adoption
• Demonstrated ability to thoughtfully move between strategy development and tactical execution across multiple projects in a fast-paced, continuously evolving, and collaborative environment
• Experience building enduring cross-functional partnerships and influencing teams to bring sophisticated, high visibility launches to market
• Ability to work independently, prioritize work efficiently and anticipate roadblocks - knowing when to call out if vital

Our Values

• Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
• Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
• Champion Our Clients - Exceed client expectations. Our clients’ success is our success.
• Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
• Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.

Addepar is an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.