Product Marketing Manager

InnoCraft; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

InnoCraft (Matomo) is seeking a Product Marketing Manager to shape how Matomo is positioned, understood and brought to market. You will connect customer insights with Product, Marketing and Sales, sharpening ICPs and turning capabilities into clear customer value.

You will own go-to-market strategy, enable sales with compelling narratives and tools, and drive adoption and revenue across global markets. This is a role for someone who thrives in a fast-evolving analytics space and values

Qualifications

• 5+ years experience in product marketing in a B2B SaaS or technology environment.
• Strong experience turning customer, market and competitive insight into ICPs and value propositions.
• Proven success leading go-to-market initiatives and product launches.
• Experience building sales enablement that improves the quality of customer conversations and supports measurable commercial outcomes.
• Ability to understand complex or technical products and translate them into simple, credible and compelling customer value.
• A customer-centric and data-informed approach, with the ability to combine qualitative insight, quantitative evidence and commercial judgement.
• Strong written and spoken English, with the ability to communicate clearly in a global, asynchronous environment.

Responsibilities

• Define and strengthen Matomo's positioning, messaging and value propositions for key launches.
• Build ICPs and personas from customer research, sales conversations and market intelligence.
• Own product marketing strategy and planning for major product releases and features.
• Make informed trade-offs across launches, opportunities and priorities for maximum impact.
• Create sales narratives, battlecards and ROI frameworks to enable acquisition, expansion and renewal.
• Gather competitive intelligence and translate into positioning, pricing and go-to-market decisions.
• Partner with Marketing and Product to improve customer adoption and lifecycle messaging.
• Ensure consistent product storytelling across website, campaigns and sales conversations.

Skills

Product marketing

Go-to-market

Positioning

Messaging

Sales enablement

Job description

Help build the future of digital intelligence

At InnoCraft (trading as Matomo), we believe everyone has the right to data sovereignty, privacy and trusted analytics insights.

Born from open source and backed by a global community, Matomo helps organisations understand their users and digital performance without surrendering ownership, privacy or control of their data.

Today, Matomo is used on more than one million websites across 190 countries, supporting leading brands, national governments, universities and organisations in regulated industries.

We are looking for a Product Marketing Manager to define how Matomo is positioned, understood and brought to market as we strengthen our go-to-market motion and expand our reach with larger organisations.

You will connect customer and market insight with Product, Marketing and Sales, sharpening our positioning and Ideal Customer Profiles (ICPs), turning product capabilities into compelling customer value, and ensuring teams have the messaging, launches and enablement they need to drive adoption and revenue.

This is an opportunity to take real ownership of product marketing at Matomo, shape how we compete in a rapidly evolving analytics market and make our value clear to customers around the world.

Why this role matters

Matomo has built a globally recognised product on the foundations of open source, privacy and data ownership. As we grow, we need to become equally strong at explaining why Matomo matters, who it matters most to and why organisations should choose us over the alternatives.

Product Marketing sits at the centre of that challenge.

You will bring together customer insight, market intelligence, product strategy and commercial priorities to create a clear and differentiated story, and make sure that story translates into successful launches, stronger sales conversations and greater product adoption.

Your work will directly influence:

• Market positioning and differentiation: making Matomo's value clear and compelling in a competitive analytics market

• Revenue and sales effectiveness: helping Sales engage the right customers with stronger narratives, evidence and enablement

• Product adoption and growth: ensuring customers understand the value of new and existing capabilities and are motivated to use them

What you will own

• Positioning and messaging: Define and continuously strengthen Matomo's positioning, messaging and value propositions, translating technical capabilities into clear customer and business value.

• Customer and market insight: Build a systematic understanding of our customers, buyers and markets using customer research, sales conversations, support feedback, product usage and market intelligence. Turn those insights into stronger ICPs and personas, messaging, go-to-market decisions and actionable input for Product.

• Go-to-market strategy: Own product marketing strategy and planning for key product and feature launches, partnering with Product, Sales and Marketing from early positioning through launch and adoption.

• Prioritisation and commercial judgement: Make informed trade-offs across product launches, sales opportunities, customer needs and strategic marketing priorities, focusing product marketing effort where it can create the greatest customer and business impact.

• Sales enablement: Give Sales the narratives, competitive intelligence and tools they need to sell effectively across acquisition, expansion and renewal, including pitch materials, battlecards, persona guidance and value/ROI frameworks.

• Market and competitive intelligence: Build a strong understanding of the analytics market, customer needs and competitive landscape, turning insight into recommendations for positioning, packaging, pricing, product strategy and go-to-market decisions.

• Product adoption: Partner across Marketing, Product and Customer teams to improve how customers discover, understand and adopt Matomo's capabilities throughout their lifecycle.

• Message consistency: Ensure Matomo's product story is expressed consistently across our website, campaigns, content, launches and sales conversations, while adapting it appropriately for priority markets and audiences.

Success in this role will be visible through stronger market differentiation, more effective sales conversations, improved conversion and measurable adoption of the products and features you bring to market.

What you bring

• 5+ years experience in product marketing in aB2B SaaS or technology environment, with a track record of owning positioning, messaging and go-to-market strategy.

• Strong experience turning customer, market and competitive insight into clear ICPs, value propositions and differentiated product narratives.

• Demonstrated success leading go-to-market initiatives and product launches across Product, Marketing and Sales.

• Experience building sales enablement that improves the quality of customer conversations and supports measurable commercial outcomes.

• The ability to understand complex or technical products and translate them into simple, credible and compelling customer value.

• A customer-centric and data-informed approach, with the ability to combine qualitative insight, quantitative evidence and commercial judgement.

• Strong written and spoken English, with the ability to communicate clearly in a global, asynchronous environment.

• A strong record of taking ownership, exercising sound judgement and delivering measurable outcomes.

Helpful experienc

• Experience with web analytics, MarTech, data infrastructure, privacy technology or another technically complex SaaS category.

• Experience marketing open-source or developer-influenced products.

• Experience supporting enterprise or Sales-Led Growth motions.

• Experience adapting positioning and enablement across international markets, particularly Europe and North America.

• French or German language skills.

You may not match every item, but you should bring strong capability in the core requirements and a clear record of creating meaningful impact.

Why Matomo?

Matomo is for people who want their work to matter.

You will help build technology that protects data privacy, strengthens digital sovereignty and gives organisations a genuine alternative to surveillance-based platforms.

We are intentionally lean, globally distributed and backed by a worldwide open-source community. Important work is not buried under layers. You will have access to meaningful problems, the context behind decisions and the opportunity to influence what Matomo becomes next.

We value people who take ownership, exercise strong judgement and turn complex problems into clear, valuable outcomes. People who raise standards, challenge assumptions and care about the complete result, not only their part of it.

High performance at Matomo means choosing the work that matters most, moving it forward with urgency and leaving customers, colleagues and Matomo stronger because of your contribution.

You will have freedom over where and, within the needs of your role, when you work. In return, we expect clear communication, dependable follow-through and accountability for outcomes.

We also protect focused work through:

• No-meeting Fridays

• No more than two days each week with late meetings

This is a place for people who want meaningful responsibility, visible impact and the opportunity to help build something globally significant.

Diversity, Equity and Inclusion

Matomo values what makes you unique. We're an inclusive employer and welcome applicants from all backgrounds, because diverse perspectives help us build better products.

Fight for data privacy. Build the open future of digital intelligence. Create meaningful impact from anywhere.