Product Marketing Manager

Vividly; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Healthcare benefits

Dental & Vision

401(k) match

Meal stipend

Wellness allowance

Remote work stipend

Job summary

Vividly is seeking a Product Marketing Manager to connect product, customer success, sales, and marketing. As the first dedicated PMM, you’ll shape how we communicate product value and drive adoption across mid-market and enterprise CPG segments, with full support from a lean, revenue-focused team.

This role owns go-to-market for new features, creates enablement assets for sales, tracks adoption metrics, and helps build a formal product advocacy program.

Qualifications

• 4–7 years of product marketing experience in B2B SaaS, ideally with exposure to CPG, retail, or trade promotion management.
• Startup experience required; capable of building processes where none exist.
• Ability to translate complex product functionality into clear narratives for technical and non-technical audiences.
• Proven track record owning end-to-end go-to-market launches with cross-functional coordination.

Responsibilities

• Define product release communication and customer education to explain value and usage.
• Develop enablement materials to articulate differentiators for sales and marketing.
• Define adoption metrics and drive revenue impact through product releases.
• Help build a product advocacy program and surface customer feedback for roadmap.

Skills

Product marketing

Cross-functional

Go-to-market

B2B SaaS

Job description

About the Role

Vividly is looking for a Product Marketing Manager to serve as the connective tissue between our product, customer success, sales, and marketing teams. This is a high-impact, cross-functional role that will define how we communicate product value, both internally and externally, as we continue scaling into the mid-market and enterprise CPG space.

You’ll be the first dedicated PMM at Vividly, which means you’ll have the opportunity to build the function from the ground up with the full support of a lean, revenue-oriented team and a robust tech stack.

What You’ll Own

Product Release Communication & Customer Education

• Partner with Customer Success Managers to proactively communicate product releases directly to customers, ensuring they understand what’s new, why it matters, and how to use it
• Build and manage a scalable release communication framework that coordinates across product, CS, sales, and marketing
• Own the go-to-market process for new feature launches from early awareness through post-launch adoption

Sales Enablement

• Develop enablement materials that articulate the strategic differentiators of both new and existing product capabilities, including talk tracks, one-pagers, battle cards, and competitive positioning
• Arm the sales and SDR teams with the context they need to confidently sell and demo new functionality, especially as we continue moving upmarket
• Translate product specs into business value for finance and sales personas, our two core buyers

Feature Adoption & Revenue Impact

• Define and track metrics around feature adoption, customer engagement, and the revenue impact of product releases
• Set goals around adoption rates and upsell revenue tied to new functionality
• Work with CS and RevOps to identify upsell opportunities unlocked by product releases and build the campaigns and materials to activate them

Product Advocacy Program

• Help build and formalize a product advocacy group, structured, incentivized, and consistently engaged
• Leverage power users and customer advisors to surface real-world feedback, validate messaging, and generate case study content
• Help transition the organization from ad hoc customer feedback to a repeatable voice-of-customer program that informs both roadmap and positioning

Who You Are

• 4-7 years of product marketing experience in B2B SaaS, ideally with exposure to CPG, retail, or trade promotion management
• Startup experience is required. This role wears many hats, operates cross-functionally, and expects you to build process where none exists
• Proven ability to translate complex product functionality into clear, compelling narratives for both technical and non-technical audiences
• Experience owning go-to-market launch processes end to end, not just the deck, but the cross-functional coordination and follow-through
• Comfortable operating in a fast-moving, lean environment where priorities shift and autonomy is expected
• Data-driven. You set goals, track outcomes, and use results to iterate
• Strong collaborator who can earn trust across CS, sales, and product without formal authority

Why This Role

Our product is shipping features faster than our customers know about them, and our sales team is selling a roadmap that doesn’t always have the enablement to back it up. This hire will directly close that gap and own the process that keeps it closed.

Why Choose Vividly?

A modern, remote-first workplace

We are committed to succeeding as a fully remote team, empowering you with the flexibility to thrive, no commute required. Every Vividly team member receives a stipend upon hire to help create a comfortable, productive home office.

Vividly days off & flexible PTO

For most USA holidays that fall on a Monday or Friday, we turn it into a 4 day weekend! Vividly also offers Flexible Time Off (and we really mean it) to help prevent burn out and fuel creativity.

Competitive Benefits

• Healthcare, Dental and Vision - We cover 100% of your monthly premiums and 50% of all dependents
• 401(k) - With a 3% employer contribution
• Weekly $20 Sharebite Meal Stipend - For every meal you purchase, they donate a meal through Feeding America!
• Monthly $50 Wellness Reimbursement
• Monthly $200 Remote Work Stipend

Commitment to our values - The Vividly Code

• Kind Ambition -We push boundaries with empathy and integrity
• Keep It Real - We are transparent, honest, and authentic
• Customer Love - We act as trusted advisors to our customers
• Own It - We take responsibility and drive outcomes
• Urgency Wins - We move quickly and focus on impact
• Pull Together - We collaborate to win as a team