Product Marketing Manager

4c6080aa-b301-48ff-b408-c79a84ddeadf; United States; Remote; USD 175,000 - 185,000; Full time

Benefits offered by this job

Fully remote work environment

Competitive salary & bonus

401k match

PTO and holidays

Job summary

Staritas is seeking a Product Marketing Manager to craft positioning, messaging, and value props for the Staritas portfolio. You’ll lead GTM planning, collaborate with Product, Sales, Marketing, and Client Success to drive awareness, adoption, and growth, and create customer-focused content and case studies.

You will conduct market and competitive research, develop sales enablement materials, and monitor performance to refine strategy. This is a fully remote role within the United States.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, Communications, Healthcare Administration, or related field.
• 5+ years of product marketing, product management, healthcare marketing, or related experience.
• Demonstrated history of building tooling for go-to-market.
• Experience with hands-on AI tools (e.g., Claude, Copilot, Lovable).
• Experience launching and marketing software or technology-based products.
• Strong communication, presentation, and stakeholder management skills.
• Ability to translate complex concepts into clear customer messaging.

Responsibilities

• Develop and maintain product positioning, messaging, and value propositions.
• Lead go-to-market planning and execution for new products, enhancements, and releases.
• Conduct market, customer, and competitive research to identify opportunities and support product strategy.
• Create sales enablement materials, including presentations, battle cards, solution briefs, and case studies.
• Partner with cross-functional teams to support product adoption, customer engagement, and revenue growth.
• Develop product-focused content, including webinars, presentations, customer success stories, and thought leadership materials.
• Assist with product launch communications and customer-facing marketing initiatives.
• Monitor product marketing performance and recommend improvements based on customer feedback and market insights.
• Represent the organization at industry events, conferences, and customer meetings as needed.
• Performs other related duties as assigned.

Skills

Go-to-market tooling

AI tools experience

Salesforce

HubSpot

Power BI

Jira

PowerPoint

Communication skills

Stakeholder management

Education

Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field

Tools

Salesforce CRM

HubSpot Marketing Hub

Power BI

Jira

Job description

At Staritas, we help healthcare organizations make every choice clear. We're looking for a Product Marketing Manager who develops and executes product marketing strategies that drive awareness, adoption, and growth across the Staritas product portfolio. This role partners with Product, Sales, Marketing, and Client Success teams to position products effectively, support launches, create customer-focused messaging, and strengthen market presence.

About the Role

• Develop and maintain product positioning, messaging, and value propositions.
• Lead go-to-market planning and execution for new products, enhancements, and releases.
• Conduct market, customer, and competitive research to identify opportunities and support product strategy.
• Create sales enablement materials, including presentations, battle cards, solution briefs, and case studies.
• Partner with cross-functional teams to support product adoption, customer engagement, and revenue growth.
• Develop product-focused content, including webinars, presentations, customer success stories, and thought leadership materials.
• Assist with product launch communications and customer-facing marketing initiatives.
• Monitor product marketing performance and recommend improvements based on customer feedback and market insights.
• Represent the organization at industry events, conferences, and customer meetings as needed.
• Performs other related duties as assigned.

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field; or an equivalent combination of education and experience.
• 5+ years of product marketing, product management, healthcare marketing, or related experience.
• Demonstrated history of building tooling for go-to-market.
• Demonstrated experience with hands-on application usage of AI tools (i.e. Claude, Copilot, Lovable, etc.)
• Experience launching and marketing software or technology-based products.
• Strong communication, presentation, and stakeholder management skills.
• Ability to translate complex concepts into clear and compelling customer messaging.

Preferred Qualifications

• Experience in healthcare technology, healthcare supply chain, analytics, or SaaS environments.
• Experience supporting enterprise software solutions.
• Knowledge of healthcare operations, procurement, or value analysis processes.

Technical Skills

• Proficient with Microsoft Office 365.
• Experience with CRM, marketing automation, analytics, and collaboration tools such as Salesforce, HubSpot, Power BI, Jira, or similar platforms.
• AI tools such as Copilot, Lovable, Claude, etc.
• Advanced Microsoft PowerPoint presentation building and skills required.

What We Offer

• Competitive salary and performance bonus program
• Fully remote work environment
• Comprehensive benefits package including 401k match
• 19 days of PTO per year; 10 holidays per year
• Opportunity to work in a mission-driven organization where your work directly shapes clarity, confidence, and better outcomes across healthcare

Travel

Up to 20% travel, based on business needs. While our roles are 100% remote, we do get together a few times a year for up to one week.Employees are given amplenoticeand attendance is expected.

Work Environment

This position operates primarily in a remote work environment and requires the ability to remain in a stationary position for extended periods while performing work at a desk or workstation. The employee must be able to operate standard office equipment, including a computer, keyboard, mouse, webcam, and telephone.

The role also requires the ability to occasionally move throughout a workspace to access files, office equipment, and work-related materials. Effective communication, both written and verbal, is essential for interacting with employees, clients, and stakeholders.

Equal Opportunity / Affiant Statement

Staritas is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or veteran status.

As a federal contractor, Staritas complies with all applicable federal, state, and local laws regarding nondiscrimination and affirmative action. We are committed to creating a workplace that is fair, inclusive, and grounded in merit-based decision-making.

Accommodation Statement

If you need reasonable accommodation to apply for this position, please contact the recruiter.

Pay Transparency Statement

Staritas posts compensation ranges and benefits for all open roles. The base compensation range for this position is $175,000 - $185,000 annually, plus a comprehensive benefits package. Compensation offered will depend on factors including experience, skills, geographic location, and internal equity. Staritas does not retaliate against employees or applicants for discussing compensation.

Benefits Statement

Staritas offers a comprehensive and competitive benefits package designed to support the health, wellbeing, and financial security of our employees. Benefits include medical, dental, and vision coverage; retirement savings plans with company contributions; paid time off and company holidays; paid parental and family leave; and access to employee assistance and wellness resources. Additional benefits include life and disability insurance, professional development opportunities, and flexible work arrangements.

Learn more about us by visiting www.staritas.com.