Product Marketing Manager

DataSpring; United States; Remote; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) plan

Parental leave

Tuition assistance

Paid time off

Job summary

DataSpring is seeking a Product Marketing Manager to drive commercialization and market messaging across its provider and member data solutions. This remote, full-time role reports to the Senior Product Marketing Manager and collaborates with Product, Growth, and Client Partnership to deliver compelling value propositions and launches.

You will translate product capabilities into market-ready messaging, enablement content, and win-ready materials, supporting RFPs and strategic accounts while

Qualifications

• Develop product positioning, messaging, and sales enablement materials.
• Support product launches and commercialization initiatives.
• Translate complex product capabilities into business value for clients.
• Collaborate with Product, Growth, Marketing and Client Partnership teams.
• Excel in cross-functional project management in a fast-paced setting.

Responsibilities

• Develop and maintain product, solution, and use case positioning and messaging.
• Translate product capabilities into value propositions, content and communications.
• Create solution narratives linking customer challenges to DataSpring offerings.
• Support buyer personas, segmentation, and ICP refinement.
• Partner with Product Management, Client Partnership, and Growth on roadmaps and differentiation.
• Plan and execute product, solution, and major release launches.
• Create sales presentations, battlecards, FAQs, and enablement materials.
• Deliver training content for Growth, Client Partnership, and Customer Success teams.
• Gather market insights and translate into positioning and strategy.
• Maintain core marketing assets and proof points with cadence updates.

Skills

Product positioning

Messaging development

Sales enablement

Go-to-market planning

Cross-functional collaboration

Project management

Fast-paced environment

Job description

Position Summary

DataSpring is seeking a Product Marketing Manager to execute commercialization program success across our portfolio of provider and member data solutions, including customer-centric positioning and messaging, launches, and sales enablement.

Reporting to the Senior Product Marketing Manager, this role will work across DataSpring's portfolio of provider and member data solutions to translate product capabilities into clear market value, differentiated messaging, effective launches, and commercial success. This role will independently manage assigned product marketing programs and commercialization initiatives while partnering with the Senior Product Marketing Manager on portfolio strategy, market positioning, and cross-functional priorities.

The Product Marketing team serves as the connective layer between Product, Marketing, Growth, and Client Partnership. This role brings our PMM strategy to life: developing messaging and enablement materials, executing go-to-market plans, gathering and translating market insights, and helping ensure DataSpring solutions are effectively understood, adopted, and differentiated in market.

The Product Marketing Manager is a full-time, remote, exempt position and reports to the Senior Product Marketing Manager.

Specific Responsibilities

• Develop and maintain product, solution, and use case positioning and messaging
• Translate product capabilities and regular product updates into compelling value propositions, business outcomes, and audience-appropriate content and communications for clients and users
• Develop and maintain solution narratives that connect customer challenges with DataSpring's offerings
• Contribute to buyer persona development, segmentation, and ideal customer profile refinement
• Partner with Product Management, Client Partnership, and Growth to understand roadmap priorities, customer needs, and solution differentiation

Go-to-Market Planning & Launches

• Support the planning and execution of product, solution, and major release launches
• Support launch activities, including messaging and content development, audience definition and segmentation, enablement planning, readiness coordination, and success metrics
• Coordinate cross-functional launch activities across Product, Growth, Client Partnership, Growth Marketing, and Marketing Communications
• Ensure commercial teams are prepared to communicate new capabilities effectively
• Create and maintain sales presentations, solution overviews, one-pagers, FAQs, battlecards, and objection-handling resources, with up-to-date proof points and market positioning
• Create content for, organize, and deliver training and enablement programs for Growth, Client Partnership, and Customer Success teams
• Support RFP responses, executive presentations, and strategic account opportunities
• Partner with commercial teams to improve message consistency and sales effectiveness
• Participate in the feedback cycle by gathering and synthesizing insights from clients, prospects, sales teams, customer-facing teams, and industry sources, including market trends, deal dynamics, objections, and buying drivers
• Conduct competitive research and maintain competitive intelligence resources, partnering with the Insights team
• Translate insights into recommendations for positioning, messaging, enablement, and commercialization strategy

Product Marketing Operations

• Maintain core product marketing assets and source-of-truth documentation ensuring alignment with organizational priorities
• Manage proof points, customer evidence, and commercialization materials with regular update cadences
• Support continuous improvement of product marketing processes, frameworks, and best practices
• Participate in implementation and maintenance of AI-enabled tools and workflows
• Document and maintain process guides for recurring PMM workflows

Skills

Required:

• Develop product positioning, messaging, and sales enablement materials
• Product launch or commercialization initiative support
• Strong written, verbal, and presentation skills
• Ability to translate complex concepts into simple, compelling business value
• Cross-collaboration with Product, Growth, Marketing, and Client Partnership teams
• Strong project management and organizational skills
• Ability to operate effectively in a fast-paced, evolving environment

Preferred:

• Develop customer-facing commercial content and sales enablement programs
• Familiarity with regulated healthcare markets and enterprise purchasing processes
• Experience supporting strategic sales opportunities and RFP responses
• Owning recurring, cadence-driven communications and operational processes

Experience & Education

• 4+ years of experience in B2B Product Marketing, Solution Marketing, Go-to-Market Strategy, or a related field
• Experience marketing B2B SaaS, healthcare technology, healthcare data, health plan, provider, or adjacent healthcare solutions strongly preferred

Who We Are

DataSpring is the trusted data connector at the core of healthcare. For more than 25 years, we have powered the industry with the largest and most complete healthcare data foundation in the U.S., including more than 4.8 million provider data records sourced directly from providers and member data representing 75% of covered lives supplied by health plans. By improving how essential information flows across the system, DataSpring helps healthcare operate more efficiently, accurately, and with greater confidence.

What You Get

At DataSpring , you will do meaningful work at the intersection of healthcare, data, and technology, helping solve complex problems that make the healthcare system work better. You will collaborate with experienced professionals who care deeply about accuracy, trust, and meaningful impact in a fully remote environment.

DataSpring offers competitive compensation and a comprehensive benefits package for full-time employees, including medical, dental, and vision coverage, a 401(k) with company contributions and matching, paid parental leave, tuition assistance, and generous paid time off. We are committed to investing in our people and supporting professional growth over time.

Equal Opportunity Employer

DataSpring is proud to be an equal opportunity employer and is committed to fostering a workplace where all individuals are valued, respected, and empowered.

Employment decisions at DataSpring are made without regard to race, color, religion, sex, national origin or ancestry, age, marital status, disability, protected veteran status, personal appearance, sexual orientation, gender identity or expression, familial status, family responsibilities, matriculation, political affiliation, genetic information, source of income or any other characteristic protected by law. DataSpring does not tolerate unlawful discrimination or harassment of any kind.

120,000 - 140,000 USD per year (Remote (United States))