Product Marketing Manager

Facilities Management Express; United States; Remote; USD 90,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Remote-first culture

Home office stipend

Flexible schedule

Generous PTO/UTO

Job summary

FMX, a fast-growing SaaS company serving schools and local governments, seeks a Product Marketing Manager who can shape how products are understood in the market. You will define positioning, build resonant messaging, and lead go-to-market efforts that drive real impact.

You’ll partner with Product, Sales, and Content to ensure launches are thoughtful and stories connect to customer needs. Responsibilities include developing value propositions, leading GTM at scale, enabling the sales team with

Qualifications

• 2–5 years of dedicated Product Marketing experience in the B2B SaaS space.
• Strong writing and storytelling to translate technical jargon into human benefits.
• Proven project management skills across multiple initiatives and launches.
• Analytical mindset using data, market trends, and Win/Loss analysis.
• Collaborative experience with Product and Sales leadership on roadmaps and goals.

Responsibilities

• Develop compelling value propositions and messaging frameworks.
• Lead end-to-end GTM execution and product launches with cross-functional teams.
• Drive sales enablement with decks, case studies, one-pagers, and battle cards.
• Gather market intelligence on competition and buyer criteria.
• Partner on content strategy to produce blogs, whitepapers, and videos.

Skills

Product Marketing

B2B SaaS

Storytelling

Project Management

Data-driven

Job description

FMX is a fast-growing SaaS company that helps schools and local governments run their operations more efficiently. We’re not looking for someone to simply support launches or check boxes on a roadmap. We’re looking for a Product Marketing Manager who can shape how our products are understood in the market—defining clear positioning, building messaging that resonates, and leading go-to-market efforts that drive real impact. You’ll partner closely with Product, Sales, and Content to ensure every launch is thoughtful, every asset has a purpose, and every story connects back to what our customers truly care about.

Responsibilities:

As a Product Marketing Manager, you will:

• Develop clear, compelling value propositions and messaging frameworks that differentiate our products and solidify our positioning in a crowded market.
• Lead end-to-end go-to-market (GTM) execution and product launches, coordinating cross-functional teams to ensure consistent delivery across all channels.
• Drive sales enablement by arming our team with the tools they need to win, including pitch decks, case studies, one-pagers, and competitive battle cards.
• Gather deep market intelligence to become the resident expert on our competition and our buyers’ specific purchasing criteria.
• Partner on content strategy by collaborating with the creative team to produce high-impact assets, such as blogs, whitepapers, and videos, that address every stage of the funnel.
• Foster customer advocacy by engaging with users to gather insights, testimonials, and success stories that validate our product’s value.

Preferred Experience & Qualities: What are we looking for in this role?

• 2–5 years of dedicated Product Marketing experience, ideally with a strong background in the B2B SaaS space.
• The ability to communicate through exceptional writing and storytelling, translating complex technical jargon into clear and relatable “human” benefits.
• Proven project management skills demonstrated by successfully overseeing multiple initiatives simultaneously, from minor feature updates to high-stakes product launches.
• An analytical mindset that thrives on using data (usage metrics, market trends, and Win/Loss analysis) to drive strategic decision-making.
• A collaborative spirit reflected in a history of working closely with Product and Sales leadership to align on roadmaps and organizational goals.
• You embody our core pillars: Teamwork, Excellence, and Integrity.

FMX Benefits and Life at FMX:

• You’ll make a big impact: You’ll have significant influence over the direction of our product and the future of our company.
• Competitive benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance.
• Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. We have one all-company event a year to ensure that you can put a face to that name and establish high-trust relationships with your teammates and co-workers. When you’re in the office, you can take advantage of our free snacks, beverages, and office kegerator.
• Home office stipend: We’ll give you everything necessary to do your job (company-sponsored laptop, headset, etc.). We will also provide up to $500 to help with equipment, furniture, and accessories. You will also get $60/month toward your home internet connection.
• Generous PTO and UTO (unplanned time off) policies: If you’re sick, why should that cut into your vacation time?
• Flexible Schedule:We offer a flexible schedule to help you manage personal appointments, such as doctor or dentist visits, as long as you’re meeting performance expectations and project timelines.
• You’ll enjoy a collaborative culture and a close-knit team: We’re a team of hard-working, high-fiving, friendly folks. We take collaboration, transparency, continuous improvement, and work/life balance seriously.

Compensation:

• This position offers a base salary and is eligible for the Company’s Performance Bonus program. Total on-target earnings (OTE) are expected to be $90,000–$100,000 annually.
• 401(k) and medical / dental / vision / short and long term disability / life insurance.

Other considerations: The candidate for this position can be located anywhere in the US.

Company:

FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space. Check us out at: https://www.gofmx.com/

Note: All other company requirements are documented in the FMX Teammate Handbook. FMX is an equal opportunity employer and a drug-free workplace.