Product Marketing Manager

Rippling; United States; Remote; USD 100,000 - 140,000; Full time

Job summary

Linxup is seeking a Product Marketing leader to own go-to-market for new products and features. You will partner with Product, Sales, and Customer Success to articulate value and enable the field with compelling materials and a consistent narrative across web, campaigns, sales and product.

You will use data and customer insights to drive decisions, craft simple, persuasive messaging, and lead cross-functional efforts in a fast-paced environment.

Qualifications

• 5+ years in product marketing for B2B SaaS or equivalent.
• Track record of end-to-end product launches with measurable results.
• Experience building sales enablement that reps actually use.
• Impeccable project management across cross-functional teams and deadlines.
• Excellent collaboration, writing, and presentation skills.
• Data-driven decision making using customer research.
• Comfort using AI tools to research, write, and work smarter.
• Experience with SMB buyers, telematics, IoT, fleet, or field service software.
• Experience with competitive programs and win/loss analysis.

Responsibilities

• Lead go-to-market launches for new products and features.
• Deliver product updates, training, and sales tools.
• Own competitive and market insights and reporting.
• Shape positioning and messaging across channels.
• Be the voice of the customer and inform Product and Marketing.
• Other duties as assigned.

Tools

Salesforce

Product analytics tools

Job description

If you are looking for “the right opportunity” with a fast-growing company, with great people, doing great work, look no further. Linxup offers products and solutions that help thousands of field service fleets solve real business problems. If you’re looking for an opportunity to help make a difference for small businesses, you’re in the right place. Linxup helps businesses get more out of the vehicles, equipment, tools, and workers in the field through its robust, easy to use tracking and dash cam solutions. Linxup delivers class-leading reliability, flexibility, and live, US-based onboarding, support, and coaching to ensure customers get the most out of their investment. That’s why more than 30,000 businesses trust Linxup to help them improve the safety, security, productivity, and efficiency of every vehicle, asset, tool, and worker in the field. Founded in 2004 and based in St. Louis, MO, Linxup serves customers in a wide range of industries, including field service, construction, trucking, transportation, and other enterprises that rely on mobile workers and equipment to get the job done.

ABOUT THE POSITION

You'll own how Linxup goes to market. You'll turn new products and features into launches that land, make sure every seller and support rep can explain our value in a customer's own words, and keep us sharper than the competition. You'll sit in Marketing and partner daily with Product, Sales, and Customer Success.

ESSENTIAL FUNCTIONS – RESPONSIBILITIES:

• Lead go-to-market launches. Plan and run launches for new products and features, from tiering and readiness through sales, customer, and market rollout. Measure what happened and improve the next one
• Enable the team. Deliver product updates, training, and sales tools (pitch decks, battle cards, talk tracks, demo stories, FAQs) so everyone at Linxup understands how our solutions work and why customers buy.
• Own competitive and market insight. Track competitors, win/loss patterns, and market shifts. Turn findings into regular reporting and clear recommendations
• Shape positioning and messaging. Evolve our positioning, messaging, and narrative so Linxup is the obvious choice. Keep it consistent across web, campaigns, sales, and product
• Be the voice of the customer. Talk to customers and prospects. Bring what you learn back to Product and Marketing
• Other duties as assigned

QUALIFICATIONS

• 5+ years in product marketing, preferably B2B SaaS
• A track record of launches you planned and ran end to end, with results you can point to
• Experience building sales enablement that reps actually use
• Impeccable project management: you run cross-functional work with many moving parts and hit dates
• Excellent collaboration, writing, and presenting; you make complex products simple and persuasive
• Grounding in using data and customer research to make decisions
• Comfort using AI tools to research, write, and work smarter
• Experience with SMB buyers, telematics, IoT, fleet, or field service software
• Experience with competitive programs and win/loss analysis
• Familiarity with Salesforce and product analytics tools

WORK ENVIRONMENT

• The hours of this position are Monday through Friday from 8:00 AM until 5:00 PM
• Fast-paced environment with opportunities for growth and reward
• Company promotes work/life balance to achieve maximum performance professionally and personally

COMPENSATION AND BENEFITS

• We value hard work and on-the-job-excellence and offer competitive compensation and benefits packages:
• Position offers a Base Salary
• Medical, Dental, Vision, Life and 401(k) benefits are offered