Product Marketing Manager

Picarro; Santa Clara (CA); Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

401K

Paid holidays and flexible vacation

Job summary

Picarro, a leader in industrial environmental and safety monitoring, seeks a Product Marketing Manager to own go‑to‑market motions for Industrial Solutions. You will translate complex measurement science into compelling value propositions for compliance managers, EHS leaders, and procurement teams, and drive launches with cross‑functional teams.

In this role you will shape messaging, develop buyer personas, and build sales enablement assets while monitoring regulatory trends and competitive

Qualifications

• Bachelor's degree in Marketing, Engineering, Environmental Science, Business, or related field.
• 4–7 years of product marketing experience in industrial technology or B2B markets.
• Proven ability to develop messaging and positioning for technical products.
• Experience owning and executing product launches end‑to‑end.
• Strong written and verbal communication; able to write for technical and executive audiences.
• Willingness to travel approximately 20% for customer visits and events.

Responsibilities

• Develop and own clear, differentiated messaging and positioning for Industrial Solutions products.
• Lead go‑to‑market planning and execution for new products and features across teams to drive pipeline.
• Build and maintain collateral, battle cards, competitive intelligence, and training materials for the sales team.
• Own buyer persona development, win/loss analysis, and voice‑of‑customer programs; monitor regulatory and market trends.
• Develop content (white papers, case studies, webinars, presentations) to establish Picarro as a trusted authority.
• Represent Picarro at internal conferences, industry events, and technical committees with consistent messaging.
• Collaborate with product management to provide market feedback and align roadmaps; support key accounts.

Skills

Messaging

Positioning

Go-to-market

Sales enablement

Technical writing

Travel 20%

AI tooling

Education

Bachelor's degree in Marketing, Engineering, Environmental Science, Business, or a related field

Job description

Product Marketing Manager, Industrial Solutions

Location: Santa Clara (Picarro HQ) / Remote Job Term: Full-Time

Overview

Picarro is looking for a Product Marketing Manager to own the go-to-market motion for our Industrial Solutions portfolio. This is a high-impact role at the intersection of deep technology and complex market dynamics – where great storytelling, sharp positioning, and rigorous customer understanding directly shape how Picarro grows.

You will lead messaging, positioning, launch execution, and sales enablement across Picarro's industrial applications – including fenceline monitoring for oil, gas, and chemical industries, workplace monitoring for occupational safety, and new business applications as they emerge. You will be the connective tissue between product, sales, and the market – translating technical capabilities into compelling narratives that resonate with compliance managers, EHS leaders, and procurement teams alike.

Responsibilities

• Develop and own clear, differentiated messaging and positioning for Industrial Solutions products. Translate complex measurement science and regulatory context into value propositions that land with both technical and non-technical buyers.
• Lead go‑to‑market planning and execution for new products and features – coordinating across product, sales, marketing, and field teams to ensure launches are on time, on message, and drive measurable pipeline.
• Build and maintain the collateral, battle cards, competitive intelligence, and technical training materials the sales team needs to win. Partner closely with sales to understand where deals are won and lost, and close those gaps.
• Own buyer persona development, win/loss analysis, and ongoing voice‑of‑customer programs. Maintain a current view of the competitive landscape, regulatory environment, and emerging market trends to sharpen positioning and inform roadmap input.
• Develop content – white papers, case studies, webinars, conference presentations – that establishes Picarro as a trusted authority in industrial environmental and safety monitoring. Support demand generation campaigns with targeted messaging for key segments.
• Serve as a key voice for Picarro at internal user conferences, industry events, and technical committees – developing messaging frameworks and presentations that reinforce Picarro's position as a market leader in industrial environmental and safety monitoring.
• Work closely with product management to provide market feedback and align on roadmap priorities. Partner with field sales and applications teams to support key accounts and strategic opportunities.

Qualifications

• Bachelor's degree in Marketing, Engineering, Environmental Science, Business, or a related field.
• 4–7 years of product marketing experience, ideally in industrial technology, environmental solutions, scientific instrumentation, or a related B2B market.
• Proven ability to develop compelling messaging and positioning for technical products.
• Experience owning and executing product launches end‑to‑end.
• Strong sales enablement skills with a proven ability to build materials that drive real sales impact.
• Excellent written and verbal communication; able to write for both technical and executive audiences.
• Comfortable operating independently in a fast-moving environment with multiple priorities.
• Willingness to travel approximately 20% for customer visits, trade shows, and industry events.
• AI‑forward mindset with hands‑on experience using AI tools to accelerate research, content, and campaign workflows.

Preferred Qualifications

• Familiarity with EPA environmental regulations, OSHA occupational safety requirements, or industrial compliance frameworks.
• Background in or exposure to chemical manufacturing, oil and gas, or environmental health and safety.
• Experience marketing SaaS or data analytics products alongside hardware.
• Exceptional writing skills with a portfolio of technical content – white papers, case studies, conference presentations, or campaign copy – that demonstrates ability to simplify complex topics for diverse audiences.
• Experience with or understanding of AI agents to automate and scale product marketing workflows – content generation, competitive monitoring, campaign personalization, or similar.
• Experience presenting at industry conferences, user conferences, or technical committees.Prior experience in a startup or high-growth technology company.

Salary & Benefits

The base salary range for this full‑time position is $130-160k, commensurate with experience, qualifications, and location. Total compensation includes base salary, bonus eligibility, and equity.

We offer a comprehensive benefits package including:

• Medical, Dental, and Vision insurance
• Flexible Spending Account (FSA) and Health Savings Account (HSA) plans
• Life, Short‑Term Disability, and Long‑Term Disability Insurance
• Flexible Vacation Policy and Paid Holidays
• Employee Referral Program
• 401K
• Social events (summer picnic, holiday party, team lunches, etc.)
• On-site Health & Wellness programs (fitness challenges, outdoor bootcamp, flu shots, etc.)

About Picarro

We are the global leader in delivering timely, trusted, and actionable data through enhanced optical spectroscopy. Our solutions serve diverse applications, including natural gas leak detection, ethylene oxide emissions monitoring, semiconductor fabrication, pharmaceutical, petrochemical, atmospheric science, air quality, greenhouse gas measurements, food safety, hydrology, and ecology. Headquartered in Santa Clara, California, our products are trusted in over 90 countries and supported by over 65 patents related to cavity ring‑down spectroscopy (CRDS) technology.

Picarro, Inc. is an Equal Opportunity Employer committed to creating a diverse workforce.