Product Marketing Manager

Crunchbase; San Francisco (CA); Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive salary and equity

Generous PTO policies

Monthly wellness stipend

Flexible paid time off

Medical, vision, and dental benefits

401(k) and Roth plans

Job summary

A tech-driven data company in San Francisco seeks a Product Marketing Manager responsible for understanding customers and market dynamics. Ideal candidates will have over 4 years of experience in product marketing and familiarity with data-driven initiatives. This role includes executing marketing strategies and promoting effective communication of product values. The company offers competitive salary, remote-first work policies, and comprehensive benefits for employees and families.

Qualifications

• 4+ years of experience in product marketing or a related field.
• Experience in executing marketing campaigns and go-to-market strategies.
• Familiarity with digital marketing channels and buyer's journey concepts.

Responsibilities

• Build a deep understanding of customers, market, and competition.
• Design and execute data-driven marketing initiatives.
• Collaborate with Brand, Digital Marketing, and Product teams.

Skills

Product marketing experience

Data-driven marketing initiatives

Collaboration skills

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Office Suite

AI-driven marketing platforms

Job description

About Crunchbase

Crunchbase is a predictive solution that provides intelligence on private companies, powered by the unique combination of live private company data, AI, and market activity from over 80 million users. We predict private market movements that matter to help investors, dealmakers, and analysts make the right decisions.

We are committed to fostering a positive, diverse, and inclusive culture by hiring for potential and embracing individuals with diverse perspectives, backgrounds, experiences, and skill sets. We value transparency and openness, believing that an inclusive environment strengthens our teams and enhances our products.

Crunchbase has a remote‑first approach and is open to hiring residents of several U.S. states: California, Colorado, Illinois, Florida, Georgia, Massachusetts, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, and Maine.

Our inclusive remote‑first culture, generous PTO policies, competitive pay, and employee wellness benefits set us apart.

About the Role: Product Marketing Manager

As a Product Marketing Manager you will play a vital role in understanding our customers, market, and competition. This individual contributor role is perfect for someone passionate about product marketing and eager to make a tangible impact. You will plan and execute marketing activities, develop go‑to‑market strategies, understand buyers’ journeys, and identify opportunities to communicate our product’s value effectively.

Your efforts will directly contribute to growing our market share and improving customer experience.

What You’ll Do

• Build a deep understanding of our customers, market, and competition to inform marketing and product strategies and equip revenue team partners.
• Design and execute data‑driven marketing initiatives and experiments that expand market presence and elevate the customer experience.
• Collaborate with Brand, Digital Marketing, and Product teams to create and deliver effective go‑to‑market strategies.
• Analyze the buyer journey to identify optimal channels and deliver clear, compelling messages that resonate with target audiences.
• Partner with Product and Customer Support to communicate product value and ensure a seamless customer experience.
• Lead cross‑functional growth initiatives including trials, subscriptions, pricing, and packaging to accelerate adoption and retention.
• Apply AI‑driven insights and advanced analytics to optimize campaigns and strengthen go‑to‑market performance.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or a related field (preferred).
• 4+ years of experience in product marketing or a related field, preferably in a tech or data‑driven environment.
• Experience working with AI‑driven marketing platforms, data tools, or customer intelligence systems is a plus.
• Experience in executing marketing campaigns and go‑to‑market strategies.
• Familiarity with digital marketing channels and buyer’s journey concepts.
• Proficient with Google Office Suite and other marketing software tools.
• Ability to understand and articulate how AI and automation can improve efficiency, targeting, and personalization across the buyer’s journey.

What Crunchbase Offers

• Competitive salary and equity in the form of stock options.
• Remote‑first policy.
• Generous reimbursement policy for learning and development activities.
• Monthly wellness stipend.
• 14 weeks of fully‑paid time off for various life situations.
• Flexible paid time off (PTO).
• 22 holidays in 2025.
• Volunteering paid time off.
• Incredible medical, vision and dental benefits for employees and their families (including PPO, HDHP, and INO plans).
• 401(k) and Roth plans, and free annual financial adviser check‑in.
• Monthly internet stipend.
• Work‑from‑home allowance to purchase furniture for your work‑from‑home space.
• Matching charity contributions for our townhall awards.
• A team of creative, transparent entrepreneurs driven to accomplish our mission.

Equality and Diversity

Crunchbase does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status. We will consider qualified applicants with arrest and conviction records. Every day our team is honored to work with entrepreneurs and innovators from every corner of the globe, and we aim to build a team that reflects the diversity of our customers. Each individual at Crunchbase brings their own perspectives, work experiences, lifestyles, and cultures with them, and we believe that a more diverse team creates more innovative products, provides a better service to its customers, and helps us all grow and learn as individuals.