Product Marketing Manager

AssemblyAI, Inc.; San Francisco (CA); On-site; USD 130,000 - 160,000; Full time

Job summary

AssemblyAI is seeking a Product Marketing Manager to join a small, high-leverage marketing team. You will own product launches end-to-end, shape messaging for our AI-driven voice platform, and partner with product, research, sales, growth, and brand to ensure compelling releases.

You’ll write copy, build decks and landing pages, and run launches hands-on, collaborating with developers and enterprise buyers to translate technical capabilities into business outcomes.

Qualifications

• 3–5 years in B2B product marketing with launches ownership.
• Ability to translate technical capabilities into business outcomes for developers and enterprise buyers.
• Experience building enablement materials sales actually uses.

Responsibilities

• Lead product and model launches end-to-end using a launch playbook.
• Own positioning and messaging for assigned products across the suite.
• Build enablement assets: decks, one-pagers, battlecards, FAQs, scripts.
• Track competitors and update messaging and assets accordingly.
• Source customer proof points and feed insights back into positioning.
• Collaborate on growth campaigns and market insights.

Skills

Product marketing

Launch ownership

Cross-functional

Strong writing

Hands-on builder

AI/LLMs

Developer marketing

Project management

Tools

Claude

Claude Code

Cursor

Job description

AssemblyAI builds the best-in-class Voice AI models powering the next generation of voice applications. We have a lab, and we also power our own models in our own proprietary inference environment. Our models serve 500M+ inference calls monthly, and process nearly 2 million hours of audio daily. The Voice AI space is at an inflection point; we’re looking for the best talent we can find to join a rapidly scaling team that's defining the future of the industry.

We are one of the most capital-efficient AI companies on the planet - and are rapidly approaching $1M ARR per employee. We sit among the top 5 most revenue-dense teams within the fastest-growing AI companies today. We have thousands of customers building with us including the top startups and world-renowned enterprises, and are serving at tremendous scale: we process nearly 2 million hours of audio daily and handle more than 15 million API calls every day. This is a rare growth-stage opportunity where the business is proven, the revenue is durable, and the growth trajectory is steep and getting steeper. We have a super flat culture and expect our employees to be deeply intimate with the details at all levels.

If you've ever felt buried under layers of bureaucracy, starved of real ownership, or frustrated watching your work disappear into a slow-moving org, AssemblyAI is built differently. The company operates as a true meritocracy, with no heavy planning or approval processes and no gatekeeping on the tools or information you need. For anyone who genuinely cares about voice AI, not as a trend to chase, but as a technology to build, this is the place where the most interesting problems at the most interesting scale are being solved by a team small enough that you'll actually know everyone's name.

AssemblyAI builds the best-in-class Voice AI models powering the next generation of voice applications. We have a lab, and we also power our own models in our own proprietary inference environment. Our models serve 500M+ inference calls monthly, and process nearly 2 million hours of audio daily. The Voice AI space is at an inflection point; we’re looking for the best talent we can find to join a rapidly scaling team that's defining the future of the industry.

We are one of the most capital-efficient AI companies on the planet - and are rapidly approaching $1M ARR per employee. We sit among the top 5 most revenue-dense teams within the fastest-growing AI companies today. We have thousands of customers building with us including the top startups and world-renowned enterprises, and are serving at tremendous scale: we process nearly 2 million hours of audio daily and handle more than 15 million API calls every day. This is a rare growth-stage opportunity where the business is proven, the revenue is durable, and the growth trajectory is steep and getting steeper. We have a super flat culture and expect our employees to be deeply intimate with the details at all levels.

If you've ever felt buried under layers of bureaucracy, starved of real ownership, or frustrated watching your work disappear into a slow-moving org, AssemblyAI is built differently. The company operates as a true meritocracy, with no heavy planning or approval processes and no gatekeeping on the tools or information you need. For anyone who genuinely cares about voice AI, not as a trend to chase, but as a technology to build, this is the place where the most interesting problems at the most interesting scale are being solved by a team small enough that you'll actually know everyone's name.

About the role:

We're looking for a Product Marketing Manager to join a small, high-leverage marketing team as a true generalist. You'll run product launches end-to-end, own positioning and messaging for parts of our product suite, and support the rest of the PMM engine — sales enablement, competitive intelligence, customer proof, website copy, and campaigns.

AssemblyAI ships fast: new models, new products, and new capabilities land every quarter, and each one needs a story, a launch, and the enablement to sell it. You'll partner closely with product, research, sales, growth, and brand to make sure every release lands with the right buyers — developers and product teams building voice agents, medical scribes, AI note takers, and customer-call intelligence.

This is a hands-on role. You'll write the copy, build the deck, ship the landing page, and run the launch yourself, using modern AI tools to move at the pace the market demands.

What You’ll Do:

Product Launches

• Run product and model launches end-to-end using our launch playbook — landing pages, announcement blog, email, social, Product Hunt, in-product modules, and handoffs to paid and influencer partners
• Own the launch plan: timeline, tiering, stakeholder alignment, asset production, and the internal and external communications that go with it
• Align on success metrics with product and marketing leads before each launch, then report honestly on what worked and what didn't
• Build evergreen campaigns that keep shipped products growing between launches — refreshing assets, retargeting stalled signups, and cultivating verticals long after launch day

Positioning & Messaging

• Own positioning and messaging for assigned products across our suite — speech-to-text, streaming, text-to-speech, and new product lines as they ship
• Translate technical capabilities (accuracy, latency, model improvements) into positioning that ties to business outcomes for developers and enterprise buyers
• Develop strategic narratives for our top use cases — voice agents, medical scribes and dictation, AI note takers, and customer calls — including the buyers, competitors, and market dynamics in each
• Keep the website accurate and consistent as the product and positioning evolve — product pages, solution pages, and landing pages — owning narrative and copy while partnering with brand and web on build and publish

Sales Enablement

• Build and maintain the core enablement library: pitch decks, one-pagers, battlecards, FAQs, demo scripts, and objection handling
• Run enablement sessions for sales and CS on new launches, positioning changes, and competitive updates
• Gather feedback from reps on what's landing and what's missing, and close the loop with product and marketing

Competitive Intelligence

• Track competitor moves — model releases, pricing changes, positioning, and campaigns — and keep internal teams informed
• Maintain competitive benchmarks, battlecards, and comparison pages, and turn competitive shifts into messaging and campaign responses
• Partner with research and product on benchmark claims so our comparisons are accurate, defensible, and current

Customer Marketing

• Source and produce customer proof points — case studies, quotes, logos, and video — from identifying the customer to shipping the asset
• Partner with growth and CS on expansion and upsell campaigns
• Feed customer insight back into positioning: what buyers actually say, why they chose us, and where they struggle

Growth & Market Insight

• Collaborate with lifecycle, demand gen, and paid partners on campaigns — email nurtures, onboarding flows, audience building, and targeting based on signup behavior
• Spot emerging use cases and verticals from customer feedback, signup trends, and market signals — and flag where we should lean in next

What You’ll Need:

• 3–5 years in B2B product marketing, ideally with experience owning launches and positioning at a developer-focused, API-first, or AI company. We value non-traditional paths (former sales engineers, content or growth backgrounds) as much as classic PMM résumés.
• Proven experience running product launches end-to-end — you've owned the plan, the assets, the cross-functional coordination, and the results
• Ability to translate technical capabilities into positioning that ties to business outcomes for developers and enterprise buyers
• Experience building enablement materials sales actually uses, and a point of view on how to tell whether it's working
• Strong writing: you can produce clear, specific copy for a landing page, a launch email, a battlecard, and an exec deck — and know how each should differ
• A hands-on builder: comfortable shipping website edits, landing pages, and emails yourself with modern AI tools (Claude, Claude Code, Cursor) rather than only briefing others
• Comfort with ambiguity and speed — our campaigns ship in weeks, not quarters, and priorities shift as the market does
• Excellent cross-functional project management and communication skills
• Fluent with AI and LLMs in your daily workflow — you use them to move faster on research, drafting, analysis, and iteration, and have a stance on where they help vs. where they get in the way
• Deeply curious about Voice AI and excited to market infrastructure that helps developers build the next generation of voice-powered products

Nice to Have:

• Experience in AI/ML, speech, conversation intelligence, or voice tech
• Background marketing to developers and product teams
• Experience running competitive intelligence programs or maintaining benchmarks
• Experience with growth or activation metrics — you've owned a number, not just a content calendar
• Familiarity with developer tooling ecosystems and modern GTM strategies

Pay Transparency:

AssemblyAI strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on paying competitively for our size, stage, and industry, and are one part of many compensation, benefit, and other reward opportunities we provide.

There are many factors that go into salary determinations, including relevant experience, skill level, qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.

The provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range which will be communicated to candidates throughout the interview process.

Salary range: $130,000 - $160,000

Using AI in your interview

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Keep exploring AssemblyAI

Transcribe: Speech-to-Text | Streaming Speech-to-Text

Understand: Speech Understanding | LLM Gateway

Interact: Voice Agent API | Dictation API

Try our models in the Playground
See how 50+ LLMs rank on real voice tasks: Voice Standard Bench
Watch us on YouTube