Product Marketing Manager

Insight Global; Pittsburgh (Allegheny County); Hybrid; USD 85,000 - 135,000; Full time

Job summary

Insight Global is seeking an experienced Product Marketing Manager to drive strategy, positioning, and launches of customer-focused products and services in a regulated industry. The ideal candidate will own business cases, GTM plans, pricing, and cross-functional collaboration with product, sales, and leadership, leveraging CRM platforms like Salesforce or HubSpot. This contract-to-hire role is based in Pittsburgh, PA with a Hybrid 2x/week onsite arrangement.

Qualifications

• 5+ years of product marketing experience owning the business case and lifecycle.
• Experience creating go-to-market strategies for new products or services.
• Ability to translate complex offerings into customer value propositions.
• CRM experience with Salesforce or HubSpot.

Skills

Product marketing

Go-to-market strategy

Business case development

Stakeholder management

Cross-functional collaboration

CRM experience

Tools

Salesforce

HubSpot

Job description

Our client, a leading organization in a highly regulated industry, is seeking an experienced Product Marketing Manager to drive the strategy, positioning, and launch of customer-focused products and services.

The ideal candidate will have strong product marketing expertise, experience developing business cases and go-to-market strategies, and a proven ability to translate complex offerings into compelling value propositions for customers.

This is a contract to hire role, located in Pittsburgh, PA (Hybrid 2x/week onsite):

Required Qualifications

• 5+ years of product marketing experience with ownership of the full business case and product commercialization lifecycle.
• Experience creating and executing go-to-market strategies for new products or services.
• Proven ability to develop business cases, product positioning, pricing strategies, and launch plans.
• Experience working within a regulated industry environment.
• Hands-on experience with CRM platforms such as Salesforce or HubSpot.
• Strong communication, presentation, and stakeholder management skills.
• Ability to collaborate effectively across product, sales, operations, and executive leadership teams.

Preferred Qualifications

• Experience within the utilities industry.
• Experience working in a unionized environment.
• Experience bringing customer-focused service offerings or subscription-based products to market.
• Familiarity with customer acquisition, retention, and lifecycle marketing strategies.